Bragg Gaming Group (BRAG) Fair Value & Analysis
Consumer Cyclical · US · Market cap $44.8M
Bragg Gaming Group
BRAG · US
Fair value as of: Jul 24, 2026
From 11 valuation models · updated 17 days ago
Fair value updated Jul 24, 2026, revised from $7.64 to $4.56 (−40.3%) since Jun 25, 2026. Share price −8.2% over the past month.
A solid business, screening 171% undervalued on our models.
What matters now
- The price is below even our cautious bear case ($3.41). The market is more pessimistic than our downside scenario.
- Solid quality (51/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range $1.50 – $15.88 · fair‑value band $3.41 – $5.71 · the $1.68 price screens below the $4.56 fair value. Dashed = 300-day average. As of Jul 24, 2026.
Analysis
Bragg Gaming Group (BRAG) currently trades at $1.68, while our model-based Fair Value estimate is $4.56, implying the stock looks roughly 171.4% undervalued today. The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Bragg Gaming Group generated revenue of $106M at a net margin of -6.3%. Revenue grew 0.6% year over year. It earns a return on equity of -10.1%. Fundamentals as of Jul 24, 2026
Our scenario range runs from $3.41 (bear case) to $5.71 (bull case); at $1.68, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 65% below its 52-week high and 18% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -11% fair-value upside, at 171%, BRAG screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 11 models by family
Widest divergence: Growth DCF ($11.61) versus Asset-Based ($1.63). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 53 · Market factors (momentum, volatility) 22
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Bragg Gaming Group Inc. operates as an iGaming content and technology solutions. The company offers Bragg PAM, a player account management platform; Bragg HUB, an iGaming product delivery solution; and Fuze, a gamification and engagement toolset. It also offers casino content, and marketing and operational services.
Full company description
Bragg Gaming Group Inc. operates as an iGaming content and technology solutions. The company offers Bragg PAM, a player account management platform; Bragg HUB, an iGaming product delivery solution; and Fuze, a gamification and engagement toolset. It also offers casino content, and marketing and operational services. The company operates in Malta, the Netherlands, the United States, Brazil, Curaçao, Marshall Islands, Belgium, Croatia, Isle of Man, Czech Republic, and internationally. The company was formerly known as Rockies Financial Corporation and changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. is headquartered in Toronto, Canada.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Bragg Gaming Group reported revenue of $104M in FY2025 versus $58.3M in FY2021, a compound +15.5%/yr. Reported net income was −$7.9M in FY2025.
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Peer Group
Gambling · 54 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Gambling median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Gambling stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Flutter Entertainment plc FLUT | $110.66 | $88.33 | -20% |
| Evolution AB EVO | kr 684.00 | kr 974.80 | +43% |
| The Lottery Corporation TLC | A$5.62 | A$2.99 | -47% |
| Super Group SGHC | $14.73 | $9.39 | -36% |
| Lottomatica Group LTMC | €25.62 | €16.38 | -36% |
| Light & Wonder, Inc LNWO | $78.94 | $70.17 | -11% |
| Churchill Downs Incorporated CHDN | $83.95 | $94.74 | +13% |
| FDJ United FDJ | €23.24 | €20.97 | -10% |
| Brightstar Lottery PLC BRSL | $10.71 | $17.61 | +64% |
| Tabcorp Holdings TAH | A$0.8750 | A$0.3700 | -58% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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