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CDON AB (CDON) Fair Value & Analysis

Consumer Cyclical · SE · Market cap 695M SEK

CA CDON AB CDON · ST
Pricekr 53.80
Fair Valuekr 44.51
Upside-17.3%
Quality36/100
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Risks

!Trades 21% ABOVE our fair value of kr 44.51
!Weak Growth (revenue 5y −11.0 %/yr)
!Loss-making · -12.9% net margin
!Low debt · negative free cash flow
Weak Growth (revenue 5y −11.0 %/yr)
Loss-making · -12.9% net margin
Low debt · negative free cash flow
Mixed vs. peers (5/11)
Narrow moat 12/100
Evidence: Low Range kr 36.71 – kr 52.32 Share as image

Fair value as of: Aug 13, 2026

From 5 valuation models · updated 13 days ago

Share price −1.8% over the past month.

Below-average quality, and trading another 21% above our fair value.

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What matters now

  • The price sits above even our optimistic bull case (kr 52.32). The favourable scenario is already priced in.
  • Weak quality (36/100) and above fair value at the same time, the margin of safety is missing on both counts.
  • Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
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Price vs Fair Value (5 years)

kr 609.00 kr 39.80 Fair Value kr 44.51 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range kr 39.80 – kr 609.00 · fair‑value band kr 36.71 – kr 52.32 · the kr 53.80 price screens above the kr 44.51 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

CDON AB (CDON) currently trades at kr 53.80, while our model-based Fair Value estimate is kr 44.51, implying the stock looks roughly 17.3% overvalued today. The Quality Score stands at 36/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, CDON AB generated revenue of 454M SEK at a net margin of -12.9%. Revenue grew 12.5% year over year. It earns a return on equity of -10.7%. The balance sheet holds a net cash position of 150M SEK. Fundamentals as of Aug 13, 2026

Our scenario range runs from kr 36.71 (bear case) to kr 52.32 (bull case); at kr 53.80, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 35% below its 52-week high and 20% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -51% fair-value upside, at -17%, CDON screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Gordon GGM kr 58.24 kr 62.78 kr 69.53 70
DDM Multi-Stage kr 58.24 kr 69.33 kr 83.63 61
EV/EBITDA kr 36.71 kr 44.51 kr 52.32 54
All 5 models by family
DCF Models
Owner Earnings kr 33.97 kr 40.25 kr 50.79 31
Dividend Discount
Gordon GGM kr 58.24 kr 62.78 kr 69.53 70
DDM Multi-Stage kr 58.24 kr 69.33 kr 83.63 61
Multiples
EV/EBITDA kr 36.71 kr 44.51 kr 52.32 54
Asset-Based
NCAV (Graham) kr 24.90 kr 33.37 kr 49.81 50

Widest divergence: Dividend Discount (kr 62.78) versus Asset-Based (kr 33.37). Highest evidence: Gordon GGM (70).

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Key figures & financial health

P/S ratio 1.53 TTM
Net margin -12.9% TTM
Return on equity -10.7% TTM
Return on assets -4.7% TTM
Operating margin -25.7% TTM
EPS (TTM) kr -4.97
More key figures
Growth
Revenue (TTM) 454M SEK TTM
Revenue growth (YoY) +12.5% 3y avg -1.3%
Balance sheet & cash flow
Free cash flow −12.1M SEK FY2025
Net cash 150M SEK FY2025

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 36/100

Of which business quality 40 · Market factors (momentum, volatility) 24

Profitability 24
Margins and returns on capital today
Quality Growth 60
Are margins and returns improving?
Cashflow 5
Earnings quality: real cash, not paper profit
Fin. Strength 90
Balance sheet, leverage, solvency risk
Investment 33
Disciplined investing over empire-building
Low Volatility 44
Calm price path (market factor)
Momentum 15
Price trend over the last 3–12 months (market factor)
52W Momentum 17
Distance to the 52-week high (market factor)
Net Issuance 32
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

CDON AB operates online marketplaces in Sweden, Finland, Denmark, and Norway. It operates through CDON and Fyndiq Marketplace; and CDON Retail segments. The company's marketplace allows customers to select and compare prices of products from a range of Nordic e-retailers.

Full company description

CDON AB operates online marketplaces in Sweden, Finland, Denmark, and Norway. It operates through CDON and Fyndiq Marketplace; and CDON Retail segments. The company's marketplace allows customers to select and compare prices of products from a range of Nordic e-retailers. It sells accessories, children and baby products, construction products, books, pet accessories, party and celebration products, films, vehicles and parts, business and industrial products, crafts and hobbies, home and garden products, home electronics, household and kitchen products, health products, interior and furniture products, clothes and shoes, office supplies, LEGO, toys, food, drinks, tobacco, mobile telephony products, music products, outdoor products, sex toys, beauty products, games, sports, and training equipment. CDON AB was incorporated in 1990 and is based in Stockholm, Sweden.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

CDON AB reported revenue of kr 444M in FY2025 versus kr 542M in FY2021, a compound −4.9%/yr. Reported net income was −kr 56.8M in FY2025.

Growth Quality 6/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
444M SEK
Latest YoY
+2.0%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−1.3%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−11.0%
Avg. revenue growth/yr (8Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−16.3%
Value creation/yr We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Revenue −4.9%/yr
FY21 kr 542M
FY22 kr 461M
FY23 kr 469M
FY24 kr 435M
FY25 kr 444M
Net income
FY21 −kr 62.6M
FY22 −kr 150M
FY23 −kr 68.6M
FY24 −kr 111M
FY25 −kr 56.8M

CDON screens 17% overvalued. Compare with Amazon.com, Inc →

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Cite: Fair Value Calculator (2026). "CDON AB Fair Value". https://www.fairvalue-calculator.com/stock/CDON

Peer Group

Internet Retail · 106 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 36 · Bottom 25%
Fair Value upside −17% · Below median
Return on assets -5% · Bottom 25%
Net margin (TTM) -13% · Bottom 25%
Operating margin (TTM) -26% · Bottom 25%
Revenue growth 13% · Above median
Dividend yield (TTM) 11.1% · Top 25%

Valuation Multiples vs Internet Retail median · lower = cheaper

P/B 0.13× · Cheaper than 75% of peers
P/S (TTM) 0.16× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE10 · sector 29
FUTURE63 · sector 52
PAST0 · sector 10
HEALTH100 · sector 95
DIVIDEND100 · sector 37

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
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Alibaba Group 89988 HK$97.45 HK$48.38 -50%
PDD Holdings PDD $89.04 $224.27 +152%
MercadoLibre, Inc MELI $1,828 $798.98 -56%
DoorDash, Inc DASH $216.35 $38.64 -82%
Sea Limited SE $128.11 $52.70 -59%
JD.com, Inc 89618 ¥95.45 ¥73.98 -22%
eBay Inc EBAY $104.13 $60.13 -42%
Coupang, Inc CPNG $16.32 $2.79 -83%
Delivery Hero SE DHER €36.95 €12.71 -66%

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Frequently asked questions

Is CDON AB (CDON) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of kr 44.51 versus a price of kr 53.80, about −17% (overvalued).
What is the fair value of CDON?
Our model-based fair value for CDON AB is kr 44.51 (as of Aug 13, 2026), built from audited fundamentals. The current price: kr 53.80.
What is the quality score of CDON?
CDON AB has a Quality Score of 36/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of CDON AB (CDON)?
CDON AB reported trailing-twelve-month revenue of about 454M SEK (latest available figure, as of Aug 13, 2026).
What is the net profit margin of CDON?
The net profit margin of CDON AB is about -12.9%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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