Diageo plc (DEOP34) Fair Value & Analysis
Consumer Defensive · BR · Market cap R$232B
Fair value as of: Jul 16, 2026
From 26 valuation models · updated 5 days ago
Share price +3.3% over the past month.
Price vs Fair Value (12 months)
12‑month range R$20.94 – R$33.82 · fair‑value band R$2.46 – R$5.73 · the R$23.91 price screens above the R$4.29 fair value. As of Jul 16, 2026.
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Diageo plc (DEOP34) currently trades at R$23.91, while our model-based Fair Value estimate is R$4.29, implying the stock looks roughly 82.1% overvalued today. We read business quality at 52/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Diageo plc generated revenue of R$19.8B at a net margin of 12.2%. Revenue declined 4.0% year over year. It earns a return on equity of 19.7%. Net debt stands at R$21.5B. Fundamentals as of Jul 16, 2026
Our scenario range runs from R$2.46 (bear case) to R$5.73 (bull case); at R$23.91, the current price sits above that range. The share trades about 29% below its 52-week high and 16% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -9% fair-value upside, at -82%, DEOP34 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Diageo plc reported revenue of R$20.2B in FY2025 versus R$12.7B in FY2021, a compound +12.3%/yr. Reported net income was R$2.4B in FY2025, compounding −3.0%/yr from FY2021.
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Recent news
- European Equities Traded in the US as American Depositary Receipts Track Lower in Monday Trading
- European Equities Traded in the US as American Depositary Receipts Edge Lower Thursday
- BRAND NEW: A COLLECTIVE LAUNCHES "THE RESIDENCY ON MARTHA'S VINEYARD," A PREMIUM THIRD SPACE FOR BLACK AUDIENCES
- SMIRNOFF ICE KEEPS AMERICA'S 250TH CELEBRATION GOING WITH HOT DOG-FUELED GUINNESS WORLD RECORDS™ ATTEMPTS
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
Similar stocks
10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Kweichow Moutai Co 600519 | ¥1,276 | ¥887.08 | -30% |
| Wuliangye Yibin Co 000858 | ¥79.14 | ¥45.59 | -42% |
| Shanxi Xinghuacun Fen Wine Factory Co 600809 | ¥122.03 | ¥127.06 | +4% |
| Pernod Ricard SA RI | €65.24 | €76.68 | +18% |
| Luzhou Laojiao Co 000568 | ¥85.41 | ¥83.24 | -3% |
| Brown-Forman Corporation BFA | $26.85 | $18.51 | -31% |
| United Spirits Limited UNITDSPR | ₹1,247 | ₹333.05 | -73% |
| Thai Beverage Public Company TBVPF | $0.3360 | $0.5300 | +58% |
| Jiangsu Yanghe Distillery Co 002304 | ¥43.24 | ¥23.27 | -46% |
| Davide Campari-Milano N.V DVDCF | $6.33 | $5.74 | -9% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.