Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO) fair value: what the stock is really worth
As of Nov 3, 2026: fair value (intrinsic value) of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS stock TRY 1.99, price TRY 4.69, that is 57.6% below the price, quality 22 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range 1.88 TRY – 14.96 TRY · fair‑value band 1.49 TRY – 2.97 TRY · the 4.69 TRY price screens above the 1.99 TRY fair value. As of Nov 3, 2026.
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Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret Anonim Sirketi engages in the manufacture and sale of furniture in Turkey. It manufactures and markets a range of furniture products for living rooms, bedrooms, dining rooms, youth rooms, kitchen, and bathrooms, as well as beds.
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The company provides accessories, lighting, decorative items, garden furniture, and home textiles. It offers its products under the Dogtas, Kelebek, Lova Sleep, Kelebek Kitchen & Bathroom, Ruum Store, and Biga Home brand names.
The company was formerly known as Dogtas Kelebek Mobilya Sanayi ve Ticaret A.S. and changed its name to Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret Anonim Sirketi in January 2022. The company was incorporated in 1935 and is headquartered in Istanbul, Turkey.
Stock analysis
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO) currently trades at 4.69 TRY, while our model-based Fair Value estimate is 1.99 TRY, 58% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the data coverage at low.
Scenario range: 1.49 TRY (bear) to 2.97 TRY (bull), the price of 4.69 TRY sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 22/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS reported revenue of 12.8B TRY in FY2025 versus 1.7B TRY in FY2021, a compound +64.6%/yr. Reported net income was −2.8B TRY in FY2025.
Key figures
Market cap 1.6B TRY (≈ $32.4M) Micro · P/S ratio 0.15 · EPS (TTM) −3.43 TRY · Dividend yield 6.4% · Net margin −22.0% · Return on equity −45.2% · Return on assets (EBIT) 2.9% · Operating margin −16.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 9 out of 100 (medium confidence).
What moves the price
The share trades about 53% below its 52-week high and 33% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −21% fair-value upside, at −58%, DGNMO screens richer than that median.
Fair Value models
Bear1.49 TRYFair Value 1.99 TRYBull2.97 TRY
Price 4.69 TRY · Downside -57.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.38/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−17.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+49.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+66.7%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+55.2%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.5% (2020) → −10.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 297 stocks
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Cite: Fair Value Calculator (2026). "Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS Fair Value". https://www.fairvalue-calculator.com/stock/DGNMO
Frequently asked questions
Is Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of 1.99 TRY versus a price of 4.69 TRY, about 58% lower (overvalued).
What is the fair value of DGNMO?
Our model-based fair value for Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is 1.99 TRY (as of Nov 3, 2026), built from audited fundamentals. The current price: 4.69 TRY.
What is the quality score of DGNMO?
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS has a Quality Score of 22/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
Our model-based price target is the fair value of 1.99 TRY (as of Nov 3, 2026) from 1 valuation models. Cautious scenario 1.49 TRY, optimistic scenario 2.97 TRY. It is a calculation from audited fundamentals, not an analyst target.
What is the Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS stock forecast for 2026?
Our models put fair value at 1.99 TRY, about 58% lower versus a price of 4.69 TRY (overvalued). Cautious scenario 1.49 TRY, optimistic scenario 2.97 TRY. The calculation is refreshed regularly with new filings.
What is the revenue of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS reported trailing-twelve-month revenue of about 11.0B TRY (latest available figure, as of Nov 3, 2026).
Does Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS pay a dividend?
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS currently shows a dividend yield of 6.36% relative to its recent price (as of Nov 3, 2026).
What is the intrinsic value of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS it is 1.99 TRY per share (as of Nov 3, 2026), against a price of 4.69 TRY. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS stock overvalued or undervalued in 2026?
As of Nov 3, 2026, DGNMO trades above its calculated fair value: price 4.69 TRY, fair value 1.99 TRY, a gap of about −58% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DGNMO?
No. The price is what the market pays today (4.69 TRY); the fair value is what the company's own numbers justify (1.99 TRY). For Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS the two are 2.70 TRY per share apart. That gap is exactly why we show both numbers side by side.
How much is Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS worth?
The market values Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS at about 1.6B TRY (market capitalisation, as of Nov 3, 2026). Per share that is 4.69 TRY; our models calculate a fair value of 1.99 TRY per share.
What do the bullish and bearish scenarios say about DGNMO?
Our models span a range for Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS: cautious scenario 1.49 TRY, base 1.99 TRY, optimistic 2.97 TRY per share (as of Nov 3, 2026, price 4.69 TRY). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
Balance-sheet figures for Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (as of Nov 3, 2026): return on equity −45.2%, debt of 0.06 per unit of equity. They feed the Quality Score of 22/100, which measures business quality independently of the share price.
How far is DGNMO from its 52-week high?
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS trades at 4.69 TRY, about 53% below its 52-week high of 9.90 TRY and 33% above the low of 3.53 TRY (as of Nov 3, 2026). Distance from the high says nothing about value: that is what the fair value of 1.99 TRY is for.
Which stocks are comparable to Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, SharkNinja, Inc, King Slide Works Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS stock attractive at the current price?
The data as of Nov 3, 2026: price 4.69 TRY, calculated fair value 1.99 TRY (−58%), Quality Score 22/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DGNMO calculated?
We run Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1.99 TRY, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5% above its aggregate fair value. Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
The closing price on Nov 3, 2026 was 4.69 TRY. Our model-based fair value is 1.99 TRY, about 58% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS right now?
The price sits above even our optimistic bull case (2.97 TRY). The favourable scenario is already priced in. Weak quality (22/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (1.49 TRY to 2.97 TRY) leaves room in how you read the outcome.
Key figures of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS
How large is the market capitalisation of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
The market capitalisation of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is 1.6B TRY (≈ $32.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
The price-to-sales ratio of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is 0.15 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
Earnings per share at Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS are −3.43 TRY. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
The dividend yield of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is 6.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
The net margin of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is −22.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
The return on equity (ROE) of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is −45.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
On an EBIT basis the return on assets of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is 2.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
The operating margin of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is −16.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
Revenue at Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is growing −26.9% versus a year earlier (3y avg +49.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO)?
Earnings per share at Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS are growing +28.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO) generate?
The free cash flow of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is −350M TRY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO) carry?
The net debt of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is 5.2B TRY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 3, 2026