Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO) fair value: what the stock is really worth
We calculate from audited financials what Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS
DGNMO · ISWeakest SetupStrongly overvalued and low quality.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
60‑month range 1.88 TRY – 14.96 TRY · fair‑value band 1.49 TRY – 2.97 TRY · the 5.87 TRY price screens above the 1.99 TRY fair value. Dashed = 300-day average. As of Sep 13, 2026.
Company profile
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret Anonim Sirketi engages in the manufacture and sale of furniture in Turkey. It manufactures and markets a range of furniture products for living rooms, bedrooms, dining rooms, youth rooms, kitchen, and bathrooms, as well as beds.
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Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret Anonim Sirketi engages in the manufacture and sale of furniture in Turkey. It manufactures and markets a range of furniture products for living rooms, bedrooms, dining rooms, youth rooms, kitchen, and bathrooms, as well as beds. The company provides accessories, lighting, decorative items, garden furniture, and home textiles. It offers its products under the Dogtas, Kelebek, Lova Sleep, Kelebek Kitchen & Bathroom, Ruum Store, and Biga Home brand names. The company was formerly known as Dogtas Kelebek Mobilya Sanayi ve Ticaret A.S. and changed its name to Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret Anonim Sirketi in January 2022. The company was incorporated in 1935 and is headquartered in Istanbul, Turkey.
Stock analysis
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS (DGNMO) currently trades at 5.87 TRY, while our model-based Fair Value estimate is 1.99 TRY, implying the stock looks roughly 195.0% overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: 1.49 TRY (bear) to 2.97 TRY (bull), the price of 5.87 TRY sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 22/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS reported revenue of 12.8B TRY in FY2025 versus 1.7B TRY in FY2021, a compound +64.6%/yr. Reported net income was −2.8B TRY in FY2025.
Key figures
Market cap 3.0B TRY (≈ $62.2M) · P/S ratio 0.25 · EPS (TTM) −6.66 TRY · Dividend yield 3.5% · Net margin −22.0% · Return on equity −96.4% · Return on assets (EBIT) 2.9% · Operating margin −12.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 45% below its 52-week high and 70% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at −66%, DGNMO screens richer than that median.
Fair Value models
All 1 models by family
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Set up alert →Quality Score breakdown
Of which business quality 24 · Market factors (momentum, volatility) 38
Revenue & earnings trend
DGNMO screens 195% overvalued. Compare with Midea Group →
Compare Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 317 stocks
Valuation Multiplesvs Furnishings, Fixtures & Appliances median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥85.00 | ¥129.42 | +52% |
| Gree Electric Appliances, Inc 000651 | ¥37.98 | ¥97.62 | +157% |
| Haier Smart Home Co 600690 | ¥20.76 | ¥45.72 | +120% |
| King Slide Works Co 2059 | 12,295 TWD | 4,427 TWD | −64% |
| Guangdong Songfa Ceramics Co 603268 | ¥197.50 | ¥38.83 | −80% |
| SharkNinja, Inc SN | $170.68 | $93.33 | −45% |
| Somnigroup International Inc SGI | $64.21 | $31.69 | −51% |
| Mohawk Industries, Inc MHK | $127.70 | $119.26 | −7% |
| Hisense Home Appliances Group 000921 | ¥27.75 | ¥50.62 | +82% |
| Alliance Laundry Holdings ALH | $21.49 | $7.74 | −64% |
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Frequently asked questions
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Key figures of Doganlar Mobilya Grubu Imalat Sanayi ve Ticaret AS
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