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Dogness International Corp Class A (DOGZ) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Dogness International Corp Class A $0.09, price $0.90, upside -90.6%, quality 33 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
  3. Add to watchlist

Consumer Cyclical · US · ISIN VGG2788T1030

DI Dogness International Corp Class A logo Thin data Sep 24, 2026

Dogness International Corp Class A

DOGZ · US

Weakest SetupStrongly overvalued and low quality.

!Fair value $0.0850 · Strongly overvalued (−91%)
!Quality 33/100
!Weak Growth (revenue 5y +1.6 %/yr)
!Loss-making · -51.8% net margin (TTM)
!Low debt · negative free cash flow
!Trails peers (3/10)
!Narrow moat 0/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$174.80 $0.8800 Fair Value $0.0850 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $0.8800 – $174.80 · fair‑value band $0.0595 – $0.1105 · the $0.9000 price screens above the $0.0850 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide.

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Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. It provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; climbing hooks; and intelligent and entertaining pet products. The company also offers the Dogness mobile app, as well as smart pet technology products that allow pet owners to remotely see, hear, speak, feed, play, and interact with their pets in different ways. In addition, it offers pet shampoos, ribbon dyeing services, and pet grooming services. The company provides its products under the Dogness brand name to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

Stock analysis

Dogness International Corp Class A (DOGZ) currently trades at $0.9000, while our model-based Fair Value estimate is $0.0850, implying the stock looks roughly 959.3% overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: $0.0595 (bear) to $0.1105 (bull), the price of $0.9000 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 33/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Dogness International Corp Class A reported revenue of $20.7M in FY2025 versus $24.3M in FY2021, a compound −3.9%/yr. Reported net income was −$5.1M in FY2025.

Key figures

Market cap $17.1M · P/S ratio 1.05 · EPS (TTM) $−0.5300 · Net margin −24.6% · Return on equity −10.0% · Return on assets (EBIT) −4.2% · Operating margin −56.3% · Revenue (TTM) $16.3M.

What moves the price

For context, the median of 10 Consumer Cyclical peers we cover trades at 46% fair-value upside, at −91%, DOGZ screens richer than that median.

Fair Value models

Bear $0.0595 Fair Value $0.0850 Bull $0.1105
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) $3.65 $4.88 $7.29 54
All 1 models by family
Asset-Based
NCAV (Graham) $3.65 $4.88 $7.29 54

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Quality Score breakdown

Overall quality 33/100

Of which business quality 35 · Market factors (momentum, volatility) 4

Profitability 3
Margins and returns on capital today
Quality Growth 83
Are margins and returns improving?
Cashflow 11
Earnings quality: real cash, not paper profit
Fin. Strength 59
Balance sheet, leverage, solvency risk
Investment 80
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 9
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 15/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+39.5%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.6%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.6%
Start year 2020 (pandemic). Over 10 years: +3.0% a year
Revenue growth 10 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.0%
Profit margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−45.5% (2020) → −31.7% (2025)
What shareholders gained per year We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

DOGZ screens 959% overvalued. Compare with Pop Mart International Group →

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 188 stocks

Beats the industry median on 3/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 35 · Bottom 25%
Fair Value upside −91% · Bottom 25%
Profitability
Return on assets −5% · Bottom 25%
Net margin (TTM) −52% · Bottom 25%
Operating margin (TTM) −56% · Bottom 25%
Growth and dividend
Revenue growth −36% · Bottom 25%
Balance sheet
Debt / equity 0.03× · Below median

Valuation Multiplesvs Leisure median · lower = cheaper

P/B 0.18× · Cheapest 25%
P/S (TTM) 1.05× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 43
FUTURE (revenue growth)0 · sector 14
PAST (return on equity)0 · sector 19
HEALTH (low debt)98 · sector 94
DIVIDEND (yield)0 · sector 57

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Pop Mart International Group 9992 HK$154.20 HK$227.30 +47%
Amer Sports, Inc AS $27.65 $19.17 −31%
Hasbro, Inc HAS $86.91 $85.71 −1%
Life Time Group LTH $38.19 $15.61 −59%
Acushnet Holdings GOLF $83.20 $42.95 −48%
Ninebot Limited 689009 ¥37.91 ¥111.19 +193%
Li Ning Company 2331 HK$12.36 HK$29.61 +140%
Mattel, Inc MAT $13.21 $21.24 +61%
Planet Fitness, Inc PLNT $42.60 $62.04 +46%
Technogym S.p.A TGYM €12.92 €14.21 +10%

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Cite: Fair Value Calculator (2026). "Dogness International Corp Class A Fair Value". https://www.fairvalue-calculator.com/stock/DOGZ

Frequently asked questions

Is Dogness International Corp Class A (DOGZ) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $0.0850 versus a price of $0.9000, about −91% upside (overvalued).
What is the fair value of DOGZ?
Our model-based fair value for Dogness International Corp Class A is $0.0850 (as of Sep 24, 2026), built from audited fundamentals. The current price: $0.9000.
What is the quality score of DOGZ?
Dogness International Corp Class A has a Quality Score of 33/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Dogness International Corp Class A (DOGZ)?
Our model-based price target is the fair value of $0.0850 (as of Sep 24, 2026) from 1 valuation models. Cautious scenario $0.0595, optimistic scenario $0.1105. It is a calculation from audited fundamentals, not an analyst target.
What is the Dogness International Corp Class A stock forecast for 2026?
Our models put fair value at $0.0850, about −91% upside versus a price of $0.9000 (overvalued). Cautious scenario $0.0595, optimistic scenario $0.1105. The calculation is refreshed regularly with new filings.
What is the revenue of Dogness International Corp Class A (DOGZ)?
Dogness International Corp Class A reported trailing-twelve-month revenue of about $16.3M (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Dogness International Corp Class A (DOGZ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Dogness International Corp Class A it is $0.0850 per share (as of Sep 24, 2026), against a price of $0.9000. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Dogness International Corp Class A stock overvalued or undervalued in 2026?
As of Sep 24, 2026, DOGZ trades above its calculated fair value: price $0.9000, fair value $0.0850, a gap of about −91% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DOGZ?
No. The price is what the market pays today ($0.9000); the fair value is what the company's own numbers justify ($0.0850). For Dogness International Corp Class A the two are $0.8150 per share apart. That gap is exactly why we show both numbers side by side.
How much is Dogness International Corp Class A worth?
The market values Dogness International Corp Class A at about $17.1M (market capitalisation, as of Sep 24, 2026). Per share that is $0.9000; our models calculate a fair value of $0.0850 per share.
What do the bullish and bearish scenarios say about DOGZ?
Our models span a range for Dogness International Corp Class A: cautious scenario $0.0595, base $0.0850, optimistic $0.1105 per share (as of Sep 24, 2026, price $0.9000). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Dogness International Corp Class A (DOGZ)?
Balance-sheet figures for Dogness International Corp Class A (as of Sep 24, 2026): return on equity −10.0%, debt of 0.03 per unit of equity. They feed the Quality Score of 33/100, which measures business quality independently of the share price.
Which stocks are comparable to Dogness International Corp Class A?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Dogness International Corp Class A stock attractive at the current price?
The data as of Sep 24, 2026: price $0.9000, calculated fair value $0.0850 (−91%), Quality Score 33/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DOGZ calculated?
We run Dogness International Corp Class A through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0850, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Dogness International Corp Class A itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Dogness International Corp Class A (DOGZ)?
The closing price on Sep 23, 2026 was $0.9000. Our model-based fair value is $0.0850, about −91% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Dogness International Corp Class A right now?
The price sits above even our optimistic bull case ($0.1105). The favourable scenario is already priced in. Weak quality (33/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.0595 to $0.1105) leaves room in how you read the outcome.

Key figures of Dogness International Corp Class A

How large is the market capitalisation of Dogness International Corp Class A (DOGZ)?
The market capitalisation of Dogness International Corp Class A is $17.1M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Dogness International Corp Class A (DOGZ)?
The price-to-sales ratio of Dogness International Corp Class A is 1.05 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Dogness International Corp Class A (DOGZ)?
Earnings per share at Dogness International Corp Class A are $−0.5300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Dogness International Corp Class A (DOGZ)?
The net margin of Dogness International Corp Class A is −24.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Dogness International Corp Class A (DOGZ)?
The return on equity (ROE) of Dogness International Corp Class A is −10.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Dogness International Corp Class A (DOGZ)?
On an EBIT basis the return on assets of Dogness International Corp Class A is −4.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Dogness International Corp Class A (DOGZ)?
The operating margin of Dogness International Corp Class A is −56.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Dogness International Corp Class A (DOGZ)?
Revenue at Dogness International Corp Class A is growing −36.2% versus a year earlier (3y avg −8.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Dogness International Corp Class A (DOGZ)?
Earnings per share at Dogness International Corp Class A are growing +179% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Dogness International Corp Class A (DOGZ) generate?
The free cash flow of Dogness International Corp Class A is −$453K (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Dogness International Corp Class A (DOGZ) carry?
The net debt of Dogness International Corp Class A is $2.4M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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