Educational Development Corporation (EDUC) Fair Value & Analysis
Communication Services · US · Market cap $12.7M
Educational Development Corporation
EDUC · US
Fair value as of: Jul 24, 2026
From 10 valuation models · updated 18 days ago
Share price −12.0% over the past month.
A solid business, screening 147% undervalued on our models.
What matters now
- The price is below even our cautious bear case ($2.31). The market is more pessimistic than our downside scenario.
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range $0.8100 – $17.10 · fair‑value band $2.31 – $3.84 · the $1.39 price screens below the $3.43 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 24, 2026.
Analysis
Educational Development Corporation (EDUC) currently trades at $1.39, while our model-based Fair Value estimate is $3.43, implying the stock looks roughly 146.8% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Educational Development Corporation generated revenue of $22.9M at a net margin of 10.2%. Revenue declined 37.0% year over year. It earns a return on equity of 5.6%. Net debt stands at $5.4M. Fundamentals as of Jul 24, 2026
Our scenario range runs from $2.31 (bear case) to $3.84 (bull case); at $1.39, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 24% below its 52-week high and 39% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at 147%, EDUC screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 10 models by family
Widest divergence: Multiples ($6.66) versus DCF Models ($1.50). Highest evidence: Residual Income (76).
Notify me when EDUC reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 53 · Market factors (momentum, volatility) 40
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. It operates through two segments, PaperPie and Publishing.
Full company description
Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. It operates through two segments, PaperPie and Publishing. The company sells various books, including touchy-feely board books, activity books and flashcards, adventure and search books, art books, sticker books, and foreign language books; learning manipulatives and toys; internet-linked books; science and math titles; and chapter books and novels. It offers its products under the Kane Miller, SmartLab Toys, and Learning Wrap-Ups brands. The company markets its products through independent sales representatives who host home parties, collaborate on social media platforms on the internet, host book fairs with schools and public libraries, and participate in other events, as well as through commissioned sales representatives, an in-house sales group, and an internal tele-sales group. It serves individual purchasers, schools, public libraries, national book chains, regional and local bookstores, toy and gift stores, school supply stores, museums, and trade and specialty wholesalers. Educational Development Corporation was incorporated in 1965 and is headquartered in Tulsa, Oklahoma.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Educational Development Corporation reported revenue of $21.8M in FY2026 versus $142M in FY2022, a compound −37.4%/yr. Reported net income was $3.3M in FY2026, compounding −20.4%/yr from FY2022.
Watch EDUC: get an alert when its fair value changes →
Peer Group
Publishing · 111 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $76.71 | $41.95 | -45% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥26.32 | ¥10.31 | -61% |
| People.cn CO., LTD 603000 | ¥17.10 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.43 | ¥14.66 | +41% |
| John Wiley & Sons, Inc WLY | $49.51 | $57.01 | +15% |
| Zhejiang Publishing & Media Co 601921 | ¥7.15 | ¥7.54 | +5% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.87 | ¥21.61 | +82% |
| Shandong Publishing&Media Co 601019 | ¥6.98 | ¥11.60 | +66% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥7.61 | ¥1.35 | -82% |
Compare Educational Development Corporation with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Communication Services stocks →
Frequently asked questions
Is Educational Development Corporation (EDUC) overvalued or undervalued?
What is the fair value of EDUC?
What is the quality score of EDUC?
What is the revenue of Educational Development Corporation (EDUC)?
What is the net profit margin of EDUC?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Educational Development Corporation and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.