EMB Mission Bound AB (EMB) Fair Value & Analysis
Communication Services · Market cap 173M SEK
Fair value as of: Jul 12, 2026
From 24 valuation models · updated 29 days ago
Fair value updated Jul 12, 2026, revised from kr 0.4300 to kr 0.4000 (−7.0%) since Jun 24, 2026. Share price −14.9% over the past month.
A solid business, but screening 19% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (kr 0.4800). The favourable scenario is already priced in.
- Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range kr 0.2520 – kr 3.30 · fair‑value band kr 0.2900 – kr 0.4800 · the kr 0.4950 price screens above the kr 0.4000 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
EMB Mission Bound AB (EMB) currently trades at kr 0.4950, while our model-based Fair Value estimate is kr 0.4000, implying the stock looks roughly 19.2% overvalued today. The Quality Score stands at 57/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, EMB Mission Bound AB generated revenue of 166M SEK at a net margin of 6.8%. Revenue grew 2.2% year over year. It earns a return on equity of 24.5%. Net debt stands at 11.2M SEK. Fundamentals as of Jul 12, 2026
Our scenario range runs from kr 0.2900 (bear case) to kr 0.4800 (bull case); at kr 0.4950, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 20% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -19% fair-value upside, at -19%, EMB screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (kr 0.8300) versus Asset-Based (kr 0.1000). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 32
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
EMB Mission Bound AB (publ), together with its subsidiaries, engages in the development of online gaming technology in Sweden and internationally. It offers slot game development, platform development, white label solutions, game content aggregation, payment solutions, UI/UX design, and digital marketing services.
Full company description
EMB Mission Bound AB (publ), together with its subsidiaries, engages in the development of online gaming technology in Sweden and internationally. It offers slot game development, platform development, white label solutions, game content aggregation, payment solutions, UI/UX design, and digital marketing services. The company was formerly known as Embark Group AB (publ) and changed its name to EMB Mission Bound AB (publ) in January 2025. EMB Mission Bound AB (publ) was incorporated in 2019 and is based in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
EMB Mission Bound AB reported revenue of kr 166M in FY2025 versus kr 1.9M in FY2021, a compound +204.5%/yr. Reported net income was kr 5.2M in FY2025.
EMB screens 19% overvalued. Compare with NetEase, Inc →
Peer Group
Electronic Gaming & Multimedia · 152 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NetEase, Inc 9999 | HK$202.60 | HK$192.74 | -5% |
| Electronic Arts Inc EA | $207.27 | $76.57 | -63% |
| Take-Two Interactive Software, Inc TTWO | $237.04 | $60.45 | -74% |
| Roblox Corporation RBLX | $57.07 | $21.20 | -63% |
| Zhejiang Century Huatong Group 002602 | ¥14.04 | ¥14.68 | +5% |
| KRAFTON, Inc 259960 | 240,500 KRW | 395,557 KRW | +64% |
| Kunlun Tech Co 300418 | ¥44.61 | ¥6.87 | -85% |
| Giant Network Group 002558 | ¥29.98 | ¥15.69 | -48% |
| International Games System Co 3293 | 704.00 TWD | 568.16 TWD | -19% |
| 37 Interactive Entertainment Network Technology Group 002555 | ¥19.02 | ¥22.29 | +17% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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