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EMB Mission Bound AB (EMB) Fair Value & Analysis

Communication Services · Market cap 173M SEK

EM EMB Mission Bound AB EMB · ST
Pricekr 0.4950
Fair Valuekr 0.4000
Upside-19.2%
Quality57/100
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Healthy Growth
Thin margins · 6.8% net margin
generates free cash flow
Ranks above peers (9/12)
Moderate moat 61/100
Evidence: High Range kr 0.2900 – kr 0.4800 Share as image

Fair value as of: Jul 12, 2026

From 24 valuation models · updated 29 days ago

Fair value updated Jul 12, 2026, revised from kr 0.4300 to kr 0.4000 (−7.0%) since Jun 24, 2026. Share price −14.9% over the past month.

A solid business, but screening 19% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (kr 0.4800). The favourable scenario is already priced in.
  • Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

kr 3.30 kr 0.2520 Fair Value kr 0.4000 Jun 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.

How to read this chart

60‑month range kr 0.2520 – kr 3.30 · fair‑value band kr 0.2900 – kr 0.4800 · the kr 0.4950 price screens above the kr 0.4000 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.

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Analysis

EMB Mission Bound AB (EMB) currently trades at kr 0.4950, while our model-based Fair Value estimate is kr 0.4000, implying the stock looks roughly 19.2% overvalued today. The Quality Score stands at 57/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, EMB Mission Bound AB generated revenue of 166M SEK at a net margin of 6.8%. Revenue grew 2.2% year over year. It earns a return on equity of 24.5%. Net debt stands at 11.2M SEK. Fundamentals as of Jul 12, 2026

Our scenario range runs from kr 0.2900 (bear case) to kr 0.4800 (bull case); at kr 0.4950, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 20% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -19% fair-value upside, at -19%, EMB screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF kr 0.5500 kr 0.8800 kr 1.39 72
Growth-Adj P/E kr 0.5600 kr 0.8000 kr 1.03 68
Rev-Margin DCF kr 0.4900 kr 0.8100 kr 1.49 67
All 24 models by family
DCF Models
FCF DCF kr 0.5900 kr 0.8200 kr 1.49 38
Owner Earnings kr 0.8900 kr 1.73 kr 3.20 31
5Y Revenue Exit kr 0.4400 kr 0.7100 kr 1.26 39
5Y EBITDA Exit kr 1.01 kr 1.85 kr 3.49 41
5Y P/E Exit kr 0.3900 kr 0.7400 kr 1.20 38
10Y Revenue Exit kr 0.4900 kr 0.9200 kr 1.17 36
10Y EBITDA Exit kr 0.8500 kr 1.96 kr 3.92 37
10Y P/E Exit kr 0.4700 kr 0.8300 kr 1.39 35
Earnings-Based
Graham-Dodd kr 0.1200 kr 0.8200 kr 1.16 54
Lynch FV kr 0.4300 kr 0.6100 kr 0.7900 50
PEG = 1.0 kr 0.4300 kr 0.6100 kr 0.7900 46
EPV kr 0.2300 kr 0.2600 kr 0.2800 59
Multiples
P/E Multiple kr 0.2700 kr 0.3600 kr 0.4600 63
P/S Multiple kr 0.2200 kr 0.3000 kr 0.3700 58
P/B Multiple kr 0.2200 kr 0.3000 kr 0.3700 55
EV/EBIT kr 0.4700 kr 0.6300 kr 0.7800 53
EV/EBITDA kr 1.24 kr 1.64 kr 2.05 54
EV/Revenue kr 0.3400 kr 0.4800 kr 0.6200 43
Asset-Based
NCAV (Graham) kr 0.0800 kr 0.1000 kr 0.1500 50
Growth DCF
Growth DCF kr 0.5500 kr 0.8800 kr 1.39 72
Rev-Margin DCF kr 0.4900 kr 0.8100 kr 1.49 67
Economic Profit
Residual Income kr 0.1300 kr 0.1400 kr 0.1700 61
ROIC Compounder kr 0.2900 kr 0.4000 kr 0.4600 67
Growth Earnings
Growth-Adj P/E kr 0.5600 kr 0.8000 kr 1.03 68

Widest divergence: DCF Models (kr 0.8300) versus Asset-Based (kr 0.1000). Highest evidence: Growth DCF (72).

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Key figures & financial health

Revenue (TTM) 166M SEK
Revenue growth (YoY) +2.2%
Net margin 6.8%
Return on equity 24.5%
Free cash flow 14.3M SEK FY2025
P/E ratio 14.1
More key figures
Operating margin 13.6%
EPS (TTM) kr 0.0400
EPS growth (YoY) +1,087%
Net debt 11.2M SEK FY2025

Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 57/100

Of which business quality 58 · Market factors (momentum, volatility) 32

Profitability 64
Margins and returns on capital today
Quality Growth 99
Are margins and returns improving?
Cashflow 61
Earnings quality: real cash, not paper profit
Fin. Strength 63
Balance sheet, leverage, solvency risk
Investment 28
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 26
Price trend over the last 3–12 months (market factor)
52W Momentum 23
Distance to the 52-week high (market factor)
Net Issuance 22
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

EMB Mission Bound AB (publ), together with its subsidiaries, engages in the development of online gaming technology in Sweden and internationally. It offers slot game development, platform development, white label solutions, game content aggregation, payment solutions, UI/UX design, and digital marketing services.

Full company description

EMB Mission Bound AB (publ), together with its subsidiaries, engages in the development of online gaming technology in Sweden and internationally. It offers slot game development, platform development, white label solutions, game content aggregation, payment solutions, UI/UX design, and digital marketing services. The company was formerly known as Embark Group AB (publ) and changed its name to EMB Mission Bound AB (publ) in January 2025. EMB Mission Bound AB (publ) was incorporated in 2019 and is based in Stockholm, Sweden.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

EMB Mission Bound AB reported revenue of kr 166M in FY2025 versus kr 1.9M in FY2021, a compound +204.5%/yr. Reported net income was kr 5.2M in FY2025.

Growth Quality 95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
166M SEK
Latest YoY
+79.9%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+220.8%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+366.1%
Revenue +204.5%/yr
FY21 kr 1.9M
FY22 kr 5.0M
FY23 kr 28.9M
FY24 kr 92.1M
FY25 kr 166M
Net income
FY21 −kr 21.4M
FY22 −kr 41.6M
FY23 −kr 64.9M
FY24 −kr 22.1M
FY25 kr 5.2M

EMB screens 19% overvalued. Compare with NetEase, Inc →

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Cite: Fair Value Calculator (2026). "EMB Mission Bound AB Fair Value". https://www.fairvalue-calculator.com/stock/EMB

Peer Group

Electronic Gaming & Multimedia · 152 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 57 · Below median
Fair Value upside −19% · Below median
Return on equity (TTM) 25% · Top 25%
Return on assets 10% · Top 25%
Net margin (TTM) 7% · Above median
Operating margin (TTM) 14% · Above median
Revenue growth 2% · Above median

Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper

P/E (TTM) 14.6× · Cheaper than median
P/B 3.78× · Pricier than 75% of peers
P/S (TTM) 1.04× · Cheaper than median
P/FCF 1.3× · Cheaper than median
EV/EBITDA 5.9× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 8 · sector 15
FUTURE 11 · sector 10
PAST 98 · sector 11
HEALTH 0 · sector 99
DIVIDEND 0 · sector 41

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).

Stock Price Fair Value vs Fair Value
NetEase, Inc 9999 HK$202.60 HK$192.74 -5%
Electronic Arts Inc EA $207.27 $76.57 -63%
Take-Two Interactive Software, Inc TTWO $237.04 $60.45 -74%
Roblox Corporation RBLX $57.07 $21.20 -63%
Zhejiang Century Huatong Group 002602 ¥14.04 ¥14.68 +5%
KRAFTON, Inc 259960 240,500 KRW 395,557 KRW +64%
Kunlun Tech Co 300418 ¥44.61 ¥6.87 -85%
Giant Network Group 002558 ¥29.98 ¥15.69 -48%
International Games System Co 3293 704.00 TWD 568.16 TWD -19%
37 Interactive Entertainment Network Technology Group 002555 ¥19.02 ¥22.29 +17%

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Frequently asked questions

Is EMB Mission Bound AB (EMB) overvalued or undervalued?
As of Jul 12, 2026, our model estimates a fair value of kr 0.4000 versus a price of kr 0.4950, about −19% (overvalued).
What is the fair value of EMB?
Our model-based fair value for EMB Mission Bound AB is kr 0.4000 (as of Jul 12, 2026), built from audited fundamentals. The current price is kr 0.4950.
What is the quality score of EMB?
EMB Mission Bound AB has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of EMB Mission Bound AB (EMB)?
EMB Mission Bound AB reported trailing-twelve-month revenue of about 166M SEK (latest available figure, as of Jul 12, 2026).
What is the net profit margin of EMB?
The net profit margin of EMB Mission Bound AB is about 6.8%, meaning it keeps roughly 6.8% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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