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Evoke plc (EVOK) Fair Value & Analysis

Consumer Cyclical · GB · Market cap 185M GBX

Pricep0.4645
Fair Valuep1.44
Upside+210.0%
Quality95/100
Evidence: High Range p1.44 – p2.70

Fair value as of: Jun 25, 2026

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Analysis

Evoke plc (EVOK) currently trades at p0.4645, while our model-based Fair Value estimate is p1.44 — implying the stock looks roughly 210.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Evoke plc, together with its subsidiaries, operates as a betting and gaming company in the United Kingdom, Italy, Spain, Romania, Denmark, and internationally. The company operates through Retail, UK&I Online, and International segments. It is involved in the operation of gaming machines; and online activities, comprising sports betting, casino, and poker and other gaming products, as well as telephone betting services. The company owns and operates its business through William Hill, William Hill Vegas, 888casino, 888sport, 888poker, Mr Green, and Winner brands. The company was formerly known as 888 Holdings plc and changed its name to Evoke plc in May 2024. Evoke plc was founded in 1997 and is headquartered in Gibraltar, Gibraltar.

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Frequently asked questions

Is Evoke plc (EVOK) undervalued?
As of Jun 25, 2026, our model estimates a fair value of p1.44 versus a price of p0.4645 — about +210% (undervalued). Model-based estimate, not financial advice.
What is the fair value of EVOK?
Our 21-model fair value for Evoke plc is p1.44 (as of Jun 25, 2026), built from audited fundamentals. The current price is p0.4645.
What is the quality score of EVOK?
Evoke plc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.