Evoke plc (EVOK) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 213M GBX
Fair value as of: Aug 13, 2026
From 12 valuation models · updated today
Fair value updated Aug 13, 2026, revised from £1.44 to £1.38 (−4.2%) since Jul 12, 2026. Share price −1.5% over the past month.
Below-average quality, screening 200% undervalued on our models.
What matters now
- The price is below even our cautious bear case (£1.38). The market is more pessimistic than our downside scenario.
- Solid quality (49/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (£1.38 to £2.59) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range £0.2095 – £4.78 · fair‑value band £1.38 – £2.59 · the £0.4600 price screens below the £1.38 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Evoke plc (EVOK) currently trades at £0.4600, while our model-based Fair Value estimate is £1.38, implying the stock looks roughly 200.0% undervalued today. The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Evoke plc generated revenue of £1.8B at a net margin of -30.7%. Revenue grew 0.2% year over year. Net debt stands at £1.6B. Fundamentals as of Aug 13, 2026
Our scenario range runs from £1.38 (bear case) to £2.59 (bull case); at £0.4600, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -10% fair-value upside, at 200%, EVOK screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 12 models by family
Widest divergence: DCF Models (£2.67) versus Growth DCF (£0.4900). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 45
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Evoke plc, together with its subsidiaries, operates as a betting and gaming company in the United Kingdom, Italy, Spain, Romania, Denmark, and internationally. The company operates through Retail, UK&I Online, and International segments.
Full company description
Evoke plc, together with its subsidiaries, operates as a betting and gaming company in the United Kingdom, Italy, Spain, Romania, Denmark, and internationally. The company operates through Retail, UK&I Online, and International segments. It is involved in the operation of gaming machines; and online activities, comprising sports betting, casino, and poker and other gaming products, as well as telephone betting services. The company owns and operates its business through William Hill, William Hill Vegas, 888casino, 888sport, 888poker, Mr Green, and Winner brands. The company was formerly known as 888 Holdings plc and changed its name to Evoke plc in May 2024. Evoke plc was founded in 1997 and is headquartered in Gibraltar, Gibraltar.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Evoke plc reported revenue of £1.8B in FY2025 versus £712M in FY2021, a compound +25.8%/yr. Reported net income was −£548M in FY2025.
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Peer Group
Gambling · 57 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Gambling median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Gambling stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Flutter Entertainment plc FLUT | $98.08 | $88.33 | -10% |
| Evolution AB EVO | kr 737.20 | kr 973.92 | +32% |
| The Lottery Corporation TLC | A$5.43 | A$2.99 | -45% |
| Super Group SGHC | $12.81 | $9.39 | -27% |
| Light & Wonder, Inc LNWO | $89.75 | $77.19 | -14% |
| Lottomatica Group LTMC | €24.25 | €16.45 | -32% |
| Churchill Downs Incorporated CHDN | $88.53 | $88.74 | +0% |
| FDJ United FDJ | €22.33 | €20.97 | -6% |
| Brightstar Lottery PLC BRSL | $11.31 | $17.61 | +56% |
| Tabcorp Holdings TAH | A$0.9150 | A$0.6000 | -34% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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