FirstCash Inc (FCFS) fair value: what the stock is really worth
As of Nov 4, 2026: fair value (intrinsic value) of FirstCash Inc stock $184, price $193, that is 4.7% below the price, quality 62 out of 100. Rating: fairly valued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $56.84 – $236.43 · fair‑value band $74.27 – $315.77 · the $193.34 price screens above the $184.22 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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FirstCash Holdings, Inc., together with its subsidiaries, operates retail pawn stores in the United States, Mexico, rest of Latin America, and the United Kingdom. The company operates through four segments: U.S. Pawn, Latin America Pawn, U.K. Pawn, and Retail POS Payment Solutions segments.
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Its pawn stores lend money on the collateral of pledged personal property, including jewelry, electronics, tools, appliances, sporting goods, and musical instruments; and retails merchandise acquired through collateral forfeitures and over-the-counter purchases from customers.
The company also provides retail POS payment solutions, which focuses on LTO products and facilitating other retail financing payment options across the network of traditional and e-commerce merchant partners. It serves cash and credit-constrained consumers.
The company was formerly known as FirstCash, Inc and changed its name to FirstCash Holdings, Inc. in December 2021. FirstCash Holdings, Inc. was incorporated in 1988 and is headquartered in Fort Worth, Texas.
Stock analysis
FirstCash Inc (FCFS) currently trades at $193.34, while our model-based Fair Value estimate is $184.22, so the stock looks roughly fairly valued today (gap 5.0%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $218.51 per share, and 4 of the 13 models we run sit above the $193.34 price.
Bear case: the Dividend Discount group reads lowest at $27.61, and 9 of the 13 models stay below the price. Data coverage for this calculation is high.
Scenario range: $74.27 (bear) to $315.77 (bull), the price of $193.34 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Financial Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
FirstCash Inc reported revenue of $3.7B in FY2025 versus $1.7B in FY2021, a compound +21.2%/yr. Reported net income was $330M in FY2025, compounding +27.5%/yr from FY2021.
Key figures
Market cap $8.6B Mid · P/E ratio 20.9 · P/S ratio 2.00 · EPS (TTM) $9.24 · Dividend yield 0.7% · Net margin 9.5% · Return on equity 18.2% · Return on assets (EBIT) 8.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 56 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 31% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −1% fair-value upside, at −5%, FCFS screens richer than that median.
Fair Value models
Bear$74.27Fair Value $184.22Bull$315.77
Price $193.34 · Downside -4.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($6.74 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 5 officers or directors sold shares worth $9.0M and none bought.
SaleJames H GravesDirector3,750 shares at $221.20$829,500Sep 3, 2026
SaleHoward F HambletonAFF President5× since Dec 15, 2025: 15,000 shares, avg. $190.40$2.9MAug 18, 202610b5-1 plan
SaleR Douglas OrrEVP & Chief Financial Officer5× since Nov 17, 2025: 22,000 shares, avg. $184.70$4.1MAug 17, 202610b5-1 plan
SaleThomas Brent StuartPresident and COO4× since Nov 17, 2025: 35,348 shares, avg. $194.01$6.9MAug 17, 202610b5-1 plan
SaleRaul RamosSVP Latin American Operations2× since May 28, 2026: 10,000 shares, avg. $227.10$2.3MJun 5, 2026
SalePaula K GarrettDirector1,500 shares at $217.40$326,100May 1, 2026
SaleRandel G OwenDirector1,500 shares at $152.20$228,300Nov 20, 202510b5-1 plan
SaleRick L WesselVice-Chairman & CEO, Director20,000 shares at $156.39$3.1MNov 19, 202510b5-1 plan
Plus one other filing such as a grant, option exercise or tax withholding. It is not a market purchase or sale.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+8.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.5%
Start year 2020 (pandemic). Over 10 years: +17.9% a year
Revenue growth 35 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+20.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+19.5%
Dividend (yield on the price)0.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.19.5% vs 13.2%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.12% → 15%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+8.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +4.8% a year for the price and +6.0% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Pawn operations deliver steady results across cycles through secured non-recourse loans, yet the consumer lending segment introduces credit and regulatory exposure.
Main risk: Credit and regulatory exposure in the consumer lending arm poses the biggest risk, potentially affecting the stability of overall results and margins.
FirstCash pairs a large pawn network that earns fees on collateralized loans and sells forfeited goods with its American First Finance consumer lending arm. Pawn operations deliver steady results across cycles because loans stay secured and non-recourse, yet the lending segment introduces credit and regulatory exposure. Will the pawn core keep balancing those risks, or will the consumer finance side create more drag?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 286 stocks
Beats the industry median on 6/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score62 · Above median
Fair Value upside−4.7% · Below median
Profitability
Return on equity (12 months)18.2% · Top 25%
Return on assets6.2% · Top 25%
Net margin (12 months)9.5% · Bottom 25%
Operating margin (12 months)16.1% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)17.7% · Above median
Dividend yield (12 months)0.7% · Bottom 25%
Balance sheet
Debt / equity0.97× · Above median
Valuation Multiplesvs Credit Services median · lower = cheaper
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Cite: Fair Value Calculator (2026). "FirstCash Inc Fair Value". https://www.fairvalue-calculator.com/stock/FCFS
Frequently asked questions
Is FirstCash Inc (FCFS) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of $184.22 versus a price of $193.34, about 5% lower (fairly valued).
What is the fair value of FCFS?
Our model-based fair value for FirstCash Inc is $184.22 (as of Nov 3, 2026), built from audited fundamentals. The current price: $193.34.
What is the quality score of FCFS?
FirstCash Inc has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for FirstCash Inc (FCFS)?
Our model-based price target is the fair value of $184.22 (as of Nov 3, 2026) from 13 valuation models. Cautious scenario $74.27, optimistic scenario $315.77. It is a calculation from audited fundamentals, not an analyst target.
What is the FirstCash Inc stock forecast for 2026?
Our models put fair value at $184.22, about 5% lower versus a price of $193.34 (fairly valued). Cautious scenario $74.27, optimistic scenario $315.77. The calculation is refreshed regularly with new filings.
What is the revenue of FirstCash Inc (FCFS)?
FirstCash Inc reported trailing-twelve-month revenue of about $4.3B (latest available figure, as of Nov 3, 2026).
Does FirstCash Inc pay a dividend?
FirstCash Inc currently shows a dividend yield of 0.67% relative to its recent price (as of Nov 3, 2026).
What growth is priced into FirstCash Inc (FCFS)?
For today's price to be fair in a discounted-cash-flow model, FirstCash Inc would have to grow free cash flow by +7.3 % per year for five years (discount rate 8.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +17.6 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of FCFS use?
Our models discount FirstCash Inc at 8.6 %: a base by market capitalisation (mid), damped by beta 0.55, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For FirstCash Inc that is +7.3 % per year a year over ten years, using the same discount rate (8.6 %) and the same formula as our fair value.
How much growth has FirstCash Inc (FCFS) delivered so far?
Over the past 5 years revenue at FirstCash Inc grew +17.6 % a year. The price currently implies +7.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of FirstCash Inc (FCFS) growing?
The median revenue growth in the sector is +9.4 % a year. That is the yardstick for the growth priced into FirstCash Inc (+7.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of FirstCash Inc (FCFS)?
The free-cash-flow yield on the price is 6.21 %: that much free cash flow FirstCash Inc produces per unit of market value. When it exceeds the discount rate of our models (8.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of FirstCash Inc (FCFS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For FirstCash Inc it is $184.22 per share (as of Nov 3, 2026), against a price of $193.34. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is FirstCash Inc stock overvalued or undervalued in 2026?
As of Nov 3, 2026, FCFS trades above its calculated fair value: price $193.34, fair value $184.22, a gap of about −5% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FCFS?
No. The price is what the market pays today ($193.34); the fair value is what the company's own numbers justify ($184.22). For FirstCash Inc the two are $9.12 per share apart. That gap is exactly why we show both numbers side by side.
How much is FirstCash Inc worth?
The market values FirstCash Inc at about $8.6B (market capitalisation, as of Nov 3, 2026). Per share that is $193.34; our models calculate a fair value of $184.22 per share.
What do the bullish and bearish scenarios say about FCFS?
Our models span a range for FirstCash Inc: cautious scenario $74.27, base $184.22, optimistic $315.77 per share (as of Nov 3, 2026, price $193.34). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FCFS?
FirstCash Inc trades at a price-to-earnings ratio of 20.9 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $184.22 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 5 of the years ex one-offs: 19.7. Other multiples: PEG 1.2, P/B 3.8, P/S 2.0, EV/EBITDA 12.8.
What is the PEG ratio of FCFS?
The PEG ratio of FirstCash Inc is 1.17 (P/E divided by earnings growth, as of Nov 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of FirstCash Inc (FCFS)?
Balance-sheet figures for FirstCash Inc (as of Nov 3, 2026): return on equity 18.2%, debt of 0.97 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is FCFS from its 52-week high?
FirstCash Inc trades at $193.34, about 18% below its 52-week high of $236.43 and 31% above the low of $147.44 (as of Nov 4, 2026). Distance from the high says nothing about value: that is what the fair value of $184.22 is for.
Which stocks are comparable to FirstCash Inc?
From the same area (Financial Services) we also value Visa Inc, Mastercard Incorporated, American Express Company, Capital One Financial Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is FirstCash Inc stock attractive at the current price?
The data as of Nov 3, 2026: price $193.34, calculated fair value $184.22 (−5%), Quality Score 62/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FCFS calculated?
We run FirstCash Inc through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $184.22, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. FirstCash Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of FirstCash Inc (FCFS)?
The closing price on Nov 4, 2026 was $193.34. Our model-based fair value is $184.22, about 5% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with FirstCash Inc right now?
The model range is unusually wide ($74.27 to $315.77). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of FirstCash Inc (FCFS) come from?
Earnings per share at FirstCash Inc grew +11.6 % a year from 2014 to 2025. Broken into its drivers: revenue per share +12.0 %, EBIT margin −1.5 %, tax rate +0.8 %, residual (interest, one-offs) +0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of FirstCash Inc
How large is the market capitalisation of FirstCash Inc (FCFS)?
The market capitalisation of FirstCash Inc is $8.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of FirstCash Inc (FCFS)?
The price-to-sales ratio of FirstCash Inc is 2.00 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of FirstCash Inc (FCFS)?
Earnings per share at FirstCash Inc are $9.24 (price ÷ EPS = P/E 20.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of FirstCash Inc (FCFS)?
The dividend yield of FirstCash Inc is 0.7% (payout 14.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of FirstCash Inc (FCFS)?
The net margin of FirstCash Inc is 9.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of FirstCash Inc (FCFS)?
The return on equity (ROE) of FirstCash Inc is 18.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of FirstCash Inc (FCFS)?
On an EBIT basis the return on assets of FirstCash Inc is 8.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of FirstCash Inc (FCFS)?
The operating margin of FirstCash Inc is 16.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at FirstCash Inc (FCFS)?
Revenue at FirstCash Inc is growing +17.7% versus a year earlier (3y avg +10.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at FirstCash Inc (FCFS)?
Earnings per share at FirstCash Inc are growing +25.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does FirstCash Inc (FCFS) carry?
The net debt of FirstCash Inc is $2.7B (fiscal year 2025, ≈ 5.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 3, 2026