EN DE
Check 35,000+ stocks against 26 valuation models and 37 quality factors
Data-driven stock valuation

FG Fitness & Media Group Inc (FGFT) fair value: what the stock is really worth

As of Aug 28, 2026: fair value of FG Fitness & Media Group Inc $0.00, price $0.00, upside +0.0%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
  3. Add to watchlist

Consumer Defensive · US

FF FG Fitness & Media Group Inc logo Thin data Sep 24, 2026

FG Fitness & Media Group Inc

FGFT · US

NeutralThe stock looks roughly fairly valued with average quality.

·Fair value $0.0001 · Fairly valued (+0.0%)
✓Quality 61/100
!Weak Growth
!Loss over the last twelve months · -48.2% net margin (TTM) · fiscal year 2006 7.6%
✓Ranks above peers (5/8)
!Narrow moat 15/100
!Evidence only low, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$0.0010 $0.0001 Fair Value $0.0001 Jun 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $0.0001 – $0.0010 · the $0.0001 price screens below the $0.0001 fair value. Dashed = 300-day average. As of Sep 24, 2026.

Follow FG Fitness & Media Group in your weekly email

Every Wednesday you see whether FG Fitness & Media Group is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

FG Fitness & Media Group, Inc. engages in the fitness and media businesses. It provides Fitness Gurls, a fitness magazine. The company was formerly known as Fire Mountain Beverage Company and changed its name to FG Fitness & Media Group, Inc. in December 2014. FG Fitness & Media Group, Inc. is based in Las Vegas, Nevada. FG Fitness & Media Group, Inc.

Show more

FG Fitness & Media Group, Inc. engages in the fitness and media businesses. It provides Fitness Gurls, a fitness magazine. The company was formerly known as Fire Mountain Beverage Company and changed its name to FG Fitness & Media Group, Inc. in December 2014. FG Fitness & Media Group, Inc. is based in Las Vegas, Nevada. FG Fitness & Media Group, Inc. is a subsidiary of Portage Resources, Inc.

Stock analysis

FG Fitness & Media Group Inc (FGFT) currently trades at $0.0001, while our model-based Fair Value estimate is $0.0001, so the stock looks roughly fairly valued today (gap 0.0%).

Show more

Valuation

How firm this estimate is: it rests on 13 models at a data quality of 80/100, which puts the evidence level at low.

Quality & growth

The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.

Weak Growth: Revenue growth is weak, negative or inconsistent.

FG Fitness & Media Group Inc reported revenue of $750K in FY2006 versus $0 in FY2004. Reported net income was $56.7K in FY2006.

Key figures

Market cap $22.3K · EPS (TTM) $−5.31 · Net margin 7.6% · Return on equity −50.8% · Return on assets (EBIT) 0.2% · Operating margin 11.7% · Revenue (TTM) $1.3M · Revenue growth (YoY) +254%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 27 out of 100 (low confidence).

What moves the price

The share trades at its 52-week high and at its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at 10% fair-value upside, at 0%, FGFT screens richer than that median.

Fair Value models

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
P/E Multiple n/a $0.0001 $0.0001 60
EV/EBIT n/a n/a $0.0001 58
Growth-Adj P/E n/a n/a $0.0001 55
All 6 models by family
Earnings-Based
Graham-Dodd n/a n/a $0.0001 49
Multiples
P/E Multiple n/a $0.0001 $0.0001 60
P/S Multiple n/a n/a $0.0001 53
P/B Multiple n/a n/a $0.0001 51
EV/EBIT n/a n/a $0.0001 58
Growth Earnings
Growth-Adj P/E n/a n/a $0.0001 55

Open the full fair value analysis →

Notify me when FGFT reaches fair value

Put FGFT on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.

Set up alert →

Quality Score breakdown

Overall quality 61/100

Of which business quality 58 · Market factors (momentum, volatility) 56

Profitability 45
Margins and returns on capital today
Quality Growth 100
Are margins and returns improving?
Cashflow 0
Earnings quality: real cash, not paper profit
Fin. Strength 78
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 100
Calm price path (market factor)
Momentum 40
Price trend over the last 3–12 months (market factor)
52W Momentum 33
Distance to the 52-week high (market factor)

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 4/100
Revenue growth is weak, negative or inconsistent.
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
not computed

Watch FGFT, get fair value alerts →

Compare FG Fitness & Media Group Inc with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 85 stocks

Beats the industry median on 5/7 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 61 · Above median
Fair Value upside +0.0% · Above median
Profitability
Return on assets −30.5% · Bottom 25%
Net margin (TTM) −48.2% · Bottom 25%
Operating margin (TTM) 11.7% · Above median
Growth and dividend
Revenue growth 253.9% · Top 25%

Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper

P/S (TTM) 0.02× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)33 · sector 30
FUTURE (revenue growth)100 · sector 29
PAST (return on equity)0 · sector 51
HEALTH (low debt)0 · sector 96
DIVIDEND (yield)0 · sector 61

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

Similar stocks

10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
The Coca-Cola Company KO $86.84 $29.32 −66%
PepsiCo, Inc PEP $126.72 $96.95 −23%
Monster Beverage Corporation MNST $41.86 $46.05 +10%
Nongfu Spring Co 9633 HK$38.40 HK$42.24 +10%
Coca-Cola Europacific Partners PLC CCEP $102.87 $85.49 −17%
Keurig Dr Pepper Inc KDP $31.03 $40.34 +30%
Varun Beverages Limited VBL ₹424.30 ₹187.49 −56%
Eastroc Beverage (Group) Co 605499 ¥110.83 ¥173.16 +56%
Hebei Yangyuan ZhiHui Beverage Co 603156 ¥43.90 ¥17.77 −60%
Celsius Holdings CELH $27.41 $30.15 +10%

Explore undervalued stocks

More undervalued Consumer Defensive stocks →

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names ⭐ Top Rated 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Cite: Fair Value Calculator (2026). "FG Fitness & Media Group Inc Fair Value". https://www.fairvalue-calculator.com/stock/FGFT

Frequently asked questions

Is FG Fitness & Media Group Inc (FGFT) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $0.0001 versus the last price from Aug 28, 2026 of $0.0001, about +0% upside (fairly valued).
What is the fair value of FGFT?
Our model-based fair value for FG Fitness & Media Group Inc is $0.0001 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Aug 28, 2026): $0.0001.
What is the quality score of FGFT?
FG Fitness & Media Group Inc has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for FG Fitness & Media Group Inc (FGFT)?
Our model-based price target is the fair value of $0.0001 (as of Sep 24, 2026) from 6 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the FG Fitness & Media Group Inc stock forecast for 2026?
Our models put fair value at $0.0001, about +0% upside versus the last price from Aug 28, 2026 of $0.0001 (fairly valued). The calculation is refreshed regularly with new filings.
What is the revenue of FG Fitness & Media Group Inc (FGFT)?
FG Fitness & Media Group Inc reported trailing-twelve-month revenue of about $1.3M (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of FG Fitness & Media Group Inc (FGFT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For FG Fitness & Media Group Inc it is $0.0001 per share (as of Sep 24, 2026), against a price of $0.0001. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is FG Fitness & Media Group Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, FGFT trades below its calculated fair value: price $0.0001, fair value $0.0001, a gap of about +0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FGFT?
No. The price is what the market pays today ($0.0001); the fair value is what the company's own numbers justify ($0.0001). For FG Fitness & Media Group Inc the two are $0.0000 per share apart. That gap is exactly why we show both numbers side by side.
How much is FG Fitness & Media Group Inc worth?
The market values FG Fitness & Media Group Inc at about $22.3K (market capitalisation, as of Sep 24, 2026). Per share that is $0.0001; our models calculate a fair value of $0.0001 per share.
How solid is the balance sheet of FG Fitness & Media Group Inc (FGFT)?
Balance-sheet figures for FG Fitness & Media Group Inc (as of Sep 24, 2026): return on equity −50.8%. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is FGFT from its 52-week high?
FG Fitness & Media Group Inc trades at $0.0001, at its 52-week high of $0.0001 and at the low of $0.0001 (as of Aug 28, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0001 is for.
Which stocks are comparable to FG Fitness & Media Group Inc?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is FG Fitness & Media Group Inc stock attractive at the current price?
The data as of Sep 24, 2026: price $0.0001, calculated fair value $0.0001 (+0%), Quality Score 61/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FGFT calculated?
We run FG Fitness & Media Group Inc through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0001, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. FG Fitness & Media Group Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of FG Fitness & Media Group Inc (FGFT)?
The latest price we hold is from Aug 28, 2026 and stands at $0.0001. Our model-based fair value is $0.0001, about +0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with FG Fitness & Media Group Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of FG Fitness & Media Group Inc

How large is the market capitalisation of FG Fitness & Media Group Inc (FGFT)?
The market capitalisation of FG Fitness & Media Group Inc is $22.3K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of FG Fitness & Media Group Inc (FGFT)?
Earnings per share at FG Fitness & Media Group Inc are $−5.31. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of FG Fitness & Media Group Inc (FGFT)?
The net margin of FG Fitness & Media Group Inc is 7.6% (fiscal year 2006). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of FG Fitness & Media Group Inc (FGFT)?
The return on equity (ROE) of FG Fitness & Media Group Inc is −50.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of FG Fitness & Media Group Inc (FGFT)?
On an EBIT basis the return on assets of FG Fitness & Media Group Inc is 0.2% (avg 3y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of FG Fitness & Media Group Inc (FGFT)?
The operating margin of FG Fitness & Media Group Inc is 11.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at FG Fitness & Media Group Inc (FGFT)?
Revenue at FG Fitness & Media Group Inc is growing +254% versus a year earlier. How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
Free · no account needed

Watch FG Fitness & Media Group Inc in the live analysis

One click puts FG Fitness & Media Group Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.