Coca-Cola FEMSA S.A.B. de C.V (KOFUBL) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of Coca-Cola FEMSA S.A.B. de C.V stock MXN 165, price MXN 223, that is 26.1% below the price, quality 61 out of 100. Rating: overvalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 14, 2026.
How to read this chart
60‑month range 82.79 MXN – 225.01 MXN · fair‑value band 85.78 MXN – 267.90 MXN · the 223.25 MXN price screens above the 164.97 MXN fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 14, 2026.
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Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademarked beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay.
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The company offers sparkling beverages, including colas and flavored sparkling beverages; waters; and other non-carbonated beverages, including tea, sports drinks, energy drinks, fruit-based beverages, juice, coffee, milk, value-added dairy, and plant-based drinks.
It also distributes and sells beer products under the Heineken, Estrella Galicia, and Therezópolis brands; alcoholic ready-to-drink beverages, such as Bacardí Coca-Cola and Topo Chico Hard Seltzer; and Monster products.
The company sells its products to distributors, retail outlets, wholesale supermarkets, discount and convenience stores, retailers, points-of-sale outlets, restaurants and bars, stadiums, auditoriums, theaters, and home deliveries.
Coca-Cola FEMSA, S.A.B. de C.V. was founded in 1979 and is headquartered in Mexico City, Mexico.
Stock analysis
Coca-Cola FEMSA S.A.B. de C.V (KOFUBL) currently trades at 223.25 MXN, while our model-based Fair Value estimate is 164.97 MXN, 26% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 215.66 MXN per share, and 5 of the 25 models we run sit above the 223.25 MXN price.
Bear case: the Dividend Discount group reads lowest at 110.28 MXN, and 20 of the 25 models stay below the price. Data coverage for this calculation is high.
Scenario range: 85.78 MXN (bear) to 267.90 MXN (bull), the price of 223.25 MXN sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Coca-Cola FEMSA S.A.B. de C.V reported revenue of 292B MXN in FY2025 versus 195B MXN in FY2021, a compound +10.6%/yr. Reported net income was 23.8B MXN in FY2025, compounding +11.0%/yr from FY2021.
Key figures
Market cap 469B MXN (≈ $25.3B) Large · P/E ratio 21.8 · P/S ratio 1.78 · EPS (TTM) 9.66 MXN · Net margin 8.2% · Return on equity 16.6% · Return on assets (EBIT) 11.9% (5-year average) · Operating margin 14.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 61 out of 100 (medium confidence).
What moves the price
The share trades about 1% below its 52-week high and 47% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −22% fair-value upside, at −26%, KOFUBL screens richer than that median.
Fair Value models
Bear85.78 MXNFair Value 164.97 MXNBull267.90 MXN
Price 223.25 MXN · Downside -26.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+4.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
Start year 2020 (pandemic). Over 10 years: +6.7% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.7%
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What shareholders gained per year (last 5 years), in MXN ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in MXN: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+14.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+14.5%
Dividend (yield on the price)0.0%
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 14%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+36.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Mexico: IMF forecast 3.3% a year to 2030, 4.8% from 2016 to 2025) that is about +32.0% a year for the price.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Compare Coca-Cola FEMSA S.A.B. de C.V with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 89 stocks
Beats the industry median on 8/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside−26.1% · Below median
Profitability
Return on equity (12 months)16.6% · Above median
Return on assets7.6% · Above median
Net margin (12 months)8.0% · Above median
Operating margin (12 months)14.8% · Above median
Growth and dividend
Revenue growth (quarter YoY)10.9% · Above median
Dividend yield (12 months)35.2% · Top 25%
Balance sheet
Debt / equity0.50× · Highest 25%
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Coca-Cola FEMSA S.A.B. de C.V Fair Value". https://www.fairvalue-calculator.com/stock/KOFUBL
Frequently asked questions
Is Coca-Cola FEMSA S.A.B. de C.V (KOFUBL) overvalued or undervalued?
As of Nov 14, 2026, our model estimates a fair value of 164.97 MXN versus a price of 223.25 MXN, about 26% lower (overvalued).
What is the fair value of KOFUBL?
Our model-based fair value for Coca-Cola FEMSA S.A.B. de C.V is 164.97 MXN (as of Nov 14, 2026), built from audited fundamentals. The current price: 223.25 MXN.
What is the quality score of KOFUBL?
Coca-Cola FEMSA S.A.B. de C.V has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
Our model-based price target is the fair value of 164.97 MXN (as of Nov 14, 2026) from 25 valuation models. Cautious scenario 85.78 MXN, optimistic scenario 267.90 MXN. It is a calculation from audited fundamentals, not an analyst target.
What is the Coca-Cola FEMSA S.A.B. de C.V stock forecast for 2026?
Our models put fair value at 164.97 MXN, about 26% lower versus a price of 223.25 MXN (overvalued). Cautious scenario 85.78 MXN, optimistic scenario 267.90 MXN. The calculation is refreshed regularly with new filings.
What is the revenue of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
Coca-Cola FEMSA S.A.B. de C.V reported trailing-twelve-month revenue of about 305B MXN (latest available figure, as of Nov 14, 2026).
What growth is priced into Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
For today's price to be fair in a discounted-cash-flow model, Coca-Cola FEMSA S.A.B. de C.V would have to grow free cash flow by +36.3 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.7 % per year. As of Nov 14, 2026.
What discount rate (WACC) does the fair value of KOFUBL use?
Our models discount Coca-Cola FEMSA S.A.B. de C.V at 10.1 %: a base by market capitalisation (large), damped by beta 0.52, country premium for Mexico. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Coca-Cola FEMSA S.A.B. de C.V that is +36.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has Coca-Cola FEMSA S.A.B. de C.V (KOFUBL) delivered so far?
Over the past 5 years revenue at Coca-Cola FEMSA S.A.B. de C.V grew +9.7 % a year. The price currently implies free-cash-flow growth of +36.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Coca-Cola FEMSA S.A.B. de C.V (+36.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
The free-cash-flow yield on the price is 1.49 %: that much free cash flow Coca-Cola FEMSA S.A.B. de C.V produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Coca-Cola FEMSA S.A.B. de C.V it is 164.97 MXN per share (as of Nov 14, 2026), against a price of 223.25 MXN. It is the blended result of 25 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Coca-Cola FEMSA S.A.B. de C.V stock overvalued or undervalued in 2026?
As of Nov 14, 2026, KOFUBL trades above its calculated fair value: price 223.25 MXN, fair value 164.97 MXN, a gap of about −26% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KOFUBL?
No. The price is what the market pays today (223.25 MXN); the fair value is what the company's own numbers justify (164.97 MXN). For Coca-Cola FEMSA S.A.B. de C.V the two are 58.28 MXN per share apart. That gap is exactly why we show both numbers side by side.
How much is Coca-Cola FEMSA S.A.B. de C.V worth?
The market values Coca-Cola FEMSA S.A.B. de C.V at about 469B MXN (market capitalisation, as of Nov 14, 2026). Per share that is 223.25 MXN; our models calculate a fair value of 164.97 MXN per share.
What do the bullish and bearish scenarios say about KOFUBL?
Our models span a range for Coca-Cola FEMSA S.A.B. de C.V: cautious scenario 85.78 MXN, base 164.97 MXN, optimistic 267.90 MXN per share (as of Nov 14, 2026, price 223.25 MXN). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KOFUBL?
Coca-Cola FEMSA S.A.B. de C.V trades at a price-to-earnings ratio of 21.8 (as of Nov 14, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 164.97 MXN is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2018 to 2025), reported earnings, 7 of the years ex one-offs: 15.5. Other multiples: PEG 20.0, P/B 3.2, P/S 1.5, EV/EBITDA 9.5.
What is the PEG ratio of KOFUBL?
The PEG ratio of Coca-Cola FEMSA S.A.B. de C.V is 19.98 (P/E divided by earnings growth, as of Nov 14, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
Balance-sheet figures for Coca-Cola FEMSA S.A.B. de C.V (as of Nov 14, 2026): return on equity 16.6%, debt of 0.50 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is KOFUBL from its 52-week high?
Coca-Cola FEMSA S.A.B. de C.V trades at 223.25 MXN, about 1% below its 52-week high of 225.01 MXN and 47% above the low of 151.64 MXN (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of 164.97 MXN is for.
Which stocks are comparable to Coca-Cola FEMSA S.A.B. de C.V?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Coca-Cola FEMSA S.A.B. de C.V stock attractive at the current price?
The data as of Nov 14, 2026: price 223.25 MXN, calculated fair value 164.97 MXN (−26%), Quality Score 61/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KOFUBL calculated?
We run Coca-Cola FEMSA S.A.B. de C.V through 25 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 164.97 MXN builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9% above its aggregate fair value. Coca-Cola FEMSA S.A.B. de C.V itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
The closing price on Nov 13, 2026 was 223.25 MXN. Our model-based fair value is 164.97 MXN, about 26% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Coca-Cola FEMSA S.A.B. de C.V right now?
The model range is unusually wide (85.78 MXN to 267.90 MXN). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Coca-Cola FEMSA S.A.B. de C.V
How large is the market capitalisation of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
The market capitalisation of Coca-Cola FEMSA S.A.B. de C.V is 469B MXN (≈ $25.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
The price-to-sales ratio of Coca-Cola FEMSA S.A.B. de C.V is 1.78 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
Earnings per share at Coca-Cola FEMSA S.A.B. de C.V are 9.66 MXN (price ÷ EPS = P/E 21.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
The net margin of Coca-Cola FEMSA S.A.B. de C.V is 8.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
The return on equity (ROE) of Coca-Cola FEMSA S.A.B. de C.V is 16.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
On an EBIT basis the return on assets of Coca-Cola FEMSA S.A.B. de C.V is 11.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
The operating margin of Coca-Cola FEMSA S.A.B. de C.V is 14.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
Revenue at Coca-Cola FEMSA S.A.B. de C.V is growing +10.9% versus a year earlier (3y avg +8.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Coca-Cola FEMSA S.A.B. de C.V (KOFUBL)?
Earnings per share at Coca-Cola FEMSA S.A.B. de C.V are growing +5.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Coca-Cola FEMSA S.A.B. de C.V (KOFUBL) carry?
The net debt of Coca-Cola FEMSA S.A.B. de C.V is 53.3B MXN (fiscal year 2025, ≈ 7.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 14, 2026