Brainbees Solutions Limited (FIRSTCRY) Fair Value & Analysis
Consumer Cyclical · IN · Market cap ₹108B
Fair value as of: Aug 2, 2026
From 11 valuation models · updated 11 days ago
Share price −0.7% over the past month.
A solid business, but screening 71% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (₹80.66). The favourable scenario is already priced in.
- Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (2 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 2, 2026.
How to read this chart
24‑month range ₹203.44 – ₹722.80 · fair‑value band ₹45.52 – ₹80.66 · the ₹214.47 price screens above the ₹63.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 2, 2026.
Analysis
Brainbees Solutions Limited (FIRSTCRY) currently trades at ₹214.47, while our model-based Fair Value estimate is ₹63.09, implying the stock looks roughly 70.6% overvalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Brainbees Solutions Limited generated revenue of ₹85.5B at a net margin of -1.6%. Revenue grew 12.0% year over year. It earns a return on equity of -3.8%. Net debt stands at ₹3.5B. Fundamentals as of Aug 2, 2026
Our scenario range runs from ₹45.52 (bear case) to ₹80.66 (bull case); at ₹214.47, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 51% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at -71%, FIRSTCRY screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 11 models by family
Widest divergence: DCF Models (₹97.42) versus Multiples (₹48.53). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 2, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 53 · Market factors (momentum, volatility) 20
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Brainbees Solutions Limited operates multi-channel retailing platform for mothers, babies, and kids products in India and internationally.
Full company description
Brainbees Solutions Limited operates multi-channel retailing platform for mothers, babies, and kids products in India and internationally. The company offers products in various categories, including boy and girl fashion products, footwear, toys, diapering and gear products, feeding and bath products, nursery products, health and safety products, boutiques, women's beauty and care products, moms and maternity products, birthday and gift products, books and CDs, and school supplies under third-party Indian brands and global brands, as well as its home brands, such as BabyHug, Babyoye, Cutewalk, Pine Kids, and others. It also owns and operates pre-schools. The company sells its products through company-owned modern stores, franchisee-owned modern stores, and general trade retail distribution, as well as through FirstCry platform. Brainbees Solutions Limited was incorporated in 2010 and is headquartered in Pune, India.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Brainbees Solutions Limited reported revenue of ₹85.5B in FY2026 versus ₹36.0B in FY2022, a compound +24.2%/yr. Reported net income was −₹1.4B in FY2026.
FIRSTCRY screens 71% overvalued. Compare with Amazon.com, Inc →
Peer Group
Internet Retail · 109 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Aug 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $245.34 | $127.67 | -48% |
| Alibaba Group BABA | $114.97 | $75.75 | -34% |
| PDD Holdings PDD | $84.14 | $223.51 | +166% |
| MercadoLibre, Inc MELI | $1,814 | $798.98 | -56% |
| DoorDash, Inc DASH | $190.16 | $38.64 | -80% |
| Sea Limited SE | $106.22 | $52.70 | -50% |
| eBay Inc EBAY | $117.20 | $60.13 | -49% |
| JD.com, Inc JD | €25.95 | €31.88 | +23% |
| Coupang, Inc CPNG | $16.86 | $2.79 | -83% |
| Delivery Hero SE DHER | €38.18 | €12.71 | -67% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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