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Brainbees Solutions Limited (FIRSTCRY) fair value: what the stock is really worth

As of Sep 25, 2026: fair value of Brainbees Solutions Limited ₹90.48, price ₹181, upside -50.0%, quality 52 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Consumer Cyclical · IN · ISIN INE02RE01045

BS Some data Sep 27, 2026

Brainbees Solutions Limited

FIRSTCRY · NSE

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value ₹90.48 · Strongly overvalued (−50.0%)
!Quality 52/100
!Mixed Growth (revenue 5y +40.5 %/yr)
!Loss-making · -1.6% net margin (TTM)
✓Low debt · generates free cash flow
!Mixed vs. peers (5/11)
!Narrow moat 12/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

₹722.80 ₹168.83 Fair Value ₹90.48 Aug 2024 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

25‑month range ₹168.83 – ₹722.80 · fair‑value band ₹56.00 – ₹147.48 · the ₹180.83 price screens above the ₹90.48 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

Brainbees Solutions Limited operates multi-channel retailing platform for mothers, babies, and kids products in India and internationally.

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Brainbees Solutions Limited operates multi-channel retailing platform for mothers, babies, and kids products in India and internationally. The company offers products in various categories, including boy and girl fashion products, footwear, toys, diapering and gear products, feeding and bath products, nursery products, health and safety products, boutiques, women's beauty and care products, moms and maternity products, birthday and gift products, books and CDs, and school supplies under third-party Indian brands and global brands, as well as its home brands, such as BabyHug, Babyoye, Cutewalk, Pine Kids, and others. It also owns and operates pre-schools. The company sells its products through company-owned modern stores, franchisee-owned modern stores, and general trade retail distribution, as well as through FirstCry platform. Brainbees Solutions Limited was incorporated in 2010 and is headquartered in Pune, India.

Stock analysis

Brainbees Solutions Limited (FIRSTCRY) currently trades at ₹180.83, while our model-based Fair Value estimate is ₹90.48, implying the stock looks roughly 99.8% overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of ₹110.69 per share, and 0 of the 11 models we run sit above the ₹180.83 price.

Bear case: the Multiples group reads lowest at ₹48.53, and 11 of the 11 models stay below the price. Evidence for this calculation is medium.

Scenario range: ₹56.00 (bear) to ₹147.48 (bull), the price of ₹180.83 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Brainbees Solutions Limited reported revenue of ₹85.5B in FY2026 versus ₹36.0B in FY2022, a compound +24.2%/yr. Reported net income was −₹1.4B in FY2026.

Key figures

Market cap ₹108B (≈ $1.1B) · P/S ratio 1.26 · EPS (TTM) ₹−2.90 · Net margin −1.6% · Return on equity −3.8% · Return on assets (EBIT) −3.7% · Operating margin −1.6% · Revenue (TTM) ₹85.5B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).

What moves the price

The share trades about 52% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −50%, FIRSTCRY screens richer than that median.

Fair Value models

Bear ₹56.00 Fair Value ₹90.48 Bull ₹147.48
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF ₹85.24 ₹123.80 ₹239.02 77
Growth DCF ₹79.94 ₹131.76 ₹227.09 76
5Y EBITDA Exit ₹61.82 ₹100.87 ₹176.98 73
All 11 models by family
DCF Models
FCF DCF ₹85.24 ₹123.80 ₹239.02 77
Owner Earnings ₹54.12 ₹110.69 ₹215.65 72
5Y Revenue Exit ₹52.66 ₹82.33 ₹143.65 70
5Y EBITDA Exit ₹61.82 ₹100.87 ₹176.98 73
10Y Revenue Exit ₹62.61 ₹116.59 ₹146.05 67
10Y EBITDA Exit ₹69.96 ₹134.52 ₹242.51 65
Multiples
EV/EBITDA ₹50.04 ₹66.25 ₹82.47 67
EV/Revenue ₹34.38 ₹48.53 ₹62.67 54
Asset-Based
NCAV (Graham) ₹49.72 ₹66.63 ₹99.45 54
Growth DCF
Growth DCF ₹79.94 ₹131.76 ₹227.09 76
Rev-Margin DCF ₹52.66 ₹94.06 ₹170.14 69

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Quality Score breakdown

Overall quality 52/100

Of which business quality 53 · Market factors (momentum, volatility) 20

Profitability 32
Margins and returns on capital today
Quality Growth 60
Are margins and returns improving?
Cashflow 24
Earnings quality: real cash, not paper profit
Fin. Strength 69
Balance sheet, leverage, solvency risk
Investment 66
Disciplined investing over empire-building
Low Volatility 45
Calm price path (market factor)
Momentum 14
Price trend over the last 3–12 months (market factor)
52W Momentum 3
Distance to the 52-week high (market factor)
Net Issuance 86
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+11.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+40.5%
Start year 2021 (pandemic)
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−1.8% (2021) → −1.7% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+39.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+12.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (India: IMF forecast 4.1% a year to 2030, 4.7% from 2016 to 2025) that is about +33.4% a year for the price and +7.7% for the forecasts.
Forecast 2027 (sales)+14.6%
Forecast 2028 (sales)+13.8%
Projected 2029 (sales)+12.3%
Projected 2030 (sales)+10.8%
Projected 2031 (sales)+9.4%

FIRSTCRY screens 100% overvalued. Compare with Amazon.com, Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 104 stocks

Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 52 · Below median
Fair Value upside −50.0% · Bottom 25%
Profitability
Return on assets −1.0% · Below median
Net margin (TTM) −1.6% · Below median
Operating margin (TTM) −1.6% · Below median
Growth and dividend
Revenue growth 12.0% · Above median
Balance sheet
Debt / equity 0.04× · Below median

Valuation Multiplesvs Internet Retail median · lower = cheaper

P/S (TTM) 0.01× · Cheapest 25%
P/FCF 0.6× · Cheapest 25%
EV/EBITDA 0.6× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 47
FUTURE (revenue growth)60 · sector 58
PAST (return on equity)0 · sector 11
HEALTH (low debt)98 · sector 92
DIVIDEND (yield)0 · sector 34

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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DoorDash, Inc DASH $193.36 $208.60 +8%
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eBay Inc EBAY $107.90 $118.69 +10%
JD.com, Inc JD $26.51 $33.29 +26%
Coupang, Inc CPNG $13.88 $4.96 −64%
Wayfair Inc W $98.15 $34.72 −65%
Allegro.eu S.A ALE 49.56 PLN 54.51 PLN +10%

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Cite: Fair Value Calculator (2026). "Brainbees Solutions Limited Fair Value". https://www.fairvalue-calculator.com/stock/FIRSTCRY

Frequently asked questions

Is Brainbees Solutions Limited (FIRSTCRY) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of ₹90.48 versus a price of ₹180.83, about −50% upside (overvalued).
What is the fair value of FIRSTCRY?
Our model-based fair value for Brainbees Solutions Limited is ₹90.48 (as of Sep 27, 2026), built from audited fundamentals. The current price: ₹180.83.
What is the quality score of FIRSTCRY?
Brainbees Solutions Limited has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Brainbees Solutions Limited (FIRSTCRY)?
Our model-based price target is the fair value of ₹90.48 (as of Sep 27, 2026) from 11 valuation models. Cautious scenario ₹56.00, optimistic scenario ₹147.48. It is a calculation from audited fundamentals, not an analyst target.
What is the Brainbees Solutions Limited stock forecast for 2026?
Our models put fair value at ₹90.48, about −50% upside versus a price of ₹180.83 (overvalued). Cautious scenario ₹56.00, optimistic scenario ₹147.48. The calculation is refreshed regularly with new filings.
What is the revenue of Brainbees Solutions Limited (FIRSTCRY)?
Brainbees Solutions Limited reported trailing-twelve-month revenue of about ₹85.5B (latest available figure, as of Sep 27, 2026).
What growth is priced into Brainbees Solutions Limited (FIRSTCRY)?
For today's price to be fair in a discounted-cash-flow model, Brainbees Solutions Limited would have to grow free cash flow by +39.0 % per year for five years (discount rate 13.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +40.5 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of FIRSTCRY use?
Our models discount Brainbees Solutions Limited at 13.9 %: a base by market capitalisation (small), country premium for India. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Brainbees Solutions Limited that is +39.0 % per year a year over ten years, using the same discount rate (13.9 %) and the same formula as our fair value.
How much growth has Brainbees Solutions Limited (FIRSTCRY) delivered so far?
Over the past 5 years revenue at Brainbees Solutions Limited grew +40.5 % a year. The price currently implies +39.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Brainbees Solutions Limited (FIRSTCRY) growing?
The median revenue growth in the sector is +6.4 % a year. That is the yardstick for the growth priced into Brainbees Solutions Limited (+39.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Brainbees Solutions Limited (FIRSTCRY)?
The free-cash-flow yield on the price is 2.01 %: that much free cash flow Brainbees Solutions Limited produces per unit of market value. When it exceeds the discount rate of our models (13.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Brainbees Solutions Limited (FIRSTCRY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Brainbees Solutions Limited it is ₹90.48 per share (as of Sep 27, 2026), against a price of ₹180.83. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is Brainbees Solutions Limited stock overvalued or undervalued in 2026?
As of Sep 27, 2026, FIRSTCRY trades above its calculated fair value: price ₹180.83, fair value ₹90.48, a gap of about −50% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FIRSTCRY?
No. The price is what the market pays today (₹180.83); the fair value is what the company's own numbers justify (₹90.48). For Brainbees Solutions Limited the two are ₹90.35 per share apart. That gap is exactly why we show both numbers side by side.
How much is Brainbees Solutions Limited worth?
The market values Brainbees Solutions Limited at about ₹108B (market capitalisation, as of Sep 27, 2026). Per share that is ₹180.83; our models calculate a fair value of ₹90.48 per share.
What do the bullish and bearish scenarios say about FIRSTCRY?
Our models span a range for Brainbees Solutions Limited: cautious scenario ₹56.00, base ₹90.48, optimistic ₹147.48 per share (as of Sep 27, 2026, price ₹180.83). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Brainbees Solutions Limited (FIRSTCRY)?
Balance-sheet figures for Brainbees Solutions Limited (as of Sep 27, 2026): return on equity −3.8%, debt of 0.04 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is FIRSTCRY from its 52-week high?
Brainbees Solutions Limited trades at ₹180.83, about 52% below its 52-week high of ₹378.70 and 7% above the low of ₹168.83 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of ₹90.48 is for.
Which stocks are comparable to Brainbees Solutions Limited?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, DoorDash, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Brainbees Solutions Limited stock attractive at the current price?
The data as of Sep 27, 2026: price ₹180.83, calculated fair value ₹90.48 (−50%), Quality Score 52/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FIRSTCRY calculated?
We run Brainbees Solutions Limited through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ₹90.48, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Brainbees Solutions Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Brainbees Solutions Limited (FIRSTCRY)?
The closing price on Sep 25, 2026 was ₹180.83. Our model-based fair value is ₹90.48, about −50% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Brainbees Solutions Limited right now?
The price sits above even our optimistic bull case (₹147.48). The favourable scenario is already priced in. The model range is unusually wide (₹56.00 to ₹147.48). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Brainbees Solutions Limited

How large is the market capitalisation of Brainbees Solutions Limited (FIRSTCRY)?
The market capitalisation of Brainbees Solutions Limited is ₹108B (≈ $1.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Brainbees Solutions Limited (FIRSTCRY)?
The price-to-sales ratio of Brainbees Solutions Limited is 1.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Brainbees Solutions Limited (FIRSTCRY)?
Earnings per share at Brainbees Solutions Limited are ₹−2.90. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Brainbees Solutions Limited (FIRSTCRY)?
The net margin of Brainbees Solutions Limited is −1.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Brainbees Solutions Limited (FIRSTCRY)?
The return on equity (ROE) of Brainbees Solutions Limited is −3.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Brainbees Solutions Limited (FIRSTCRY)?
On an EBIT basis the return on assets of Brainbees Solutions Limited is −3.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Brainbees Solutions Limited (FIRSTCRY)?
The operating margin of Brainbees Solutions Limited is −1.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Brainbees Solutions Limited (FIRSTCRY)?
Revenue at Brainbees Solutions Limited is growing +12.0% versus a year earlier (3y avg +17.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Brainbees Solutions Limited (FIRSTCRY) carry?
The net debt of Brainbees Solutions Limited is ₹3.5B (fiscal year 2026, ≈ 2.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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