Brainbees Solutions Limited (FIRSTCRY) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Brainbees Solutions Limited stock ₹104, price ₹162, that is 36.0% below the price, quality 49 out of 100. Rating: strongly overvalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
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Brainbees Solutions Limited
FIRSTCRY · NSEOur calculation puts a fair price 36% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
27‑month range ₹157.76 – ₹722.80 · fair‑value band ₹58.20 – ₹166.95 · the ₹162.21 price screens above the ₹103.85 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Brainbees Solutions Limited operates multi-channel retailing platform for mothers, babies, and kids products in India and internationally.
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The company offers products in various categories, including boy and girl fashion products, footwear, toys, diapering and gear products, feeding and bath products, nursery products, health and safety products, boutiques, women's beauty and care products, moms and maternity products, birthday and gift products, books and CDs, and school supplies under third-party Indian brands and global brands, as well as its home brands, such as BabyHug, Babyoye, Cutewalk, Pine Kids, and others.
It also owns and operates pre-schools. The company sells its products through company-owned modern stores, franchisee-owned modern stores, and general trade retail distribution, as well as through FirstCry platform.
Brainbees Solutions Limited was incorporated in 2010 and is headquartered in Pune, India.
Stock analysis
Brainbees Solutions Limited (FIRSTCRY) currently trades at ₹162.21, while our model-based Fair Value estimate is ₹103.85, 36% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ₹103.85 per share, and 0 of the 10 models we run sit above the ₹162.21 price.
Bear case: the Multiples group reads lowest at ₹48.79, and 10 of the 10 models stay below the price. Data coverage for this calculation is medium.
Scenario range: ₹58.20 (bear) to ₹166.95 (bull), the price of ₹162.21 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Brainbees Solutions Limited reported revenue of ₹83.1B in FY2026 versus ₹36.0B in FY2022, a compound +23.3%/yr. Reported net income was −₹1.4B in FY2026.
Key figures
Market cap ₹78.7B (≈ $838M) Small · P/S ratio 0.91 · EPS (TTM) ₹−2.58 · Net margin −1.4% · Return on equity −3.8% · Return on assets (EBIT) −3.7% (5-year average) · Operating margin −1.7% · Revenue (TTM) ₹87.9B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (low confidence).
What moves the price
The share trades about 53% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 23% fair-value upside, at −36%, FIRSTCRY screens richer than that median.
Fair Value models
All 10 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
FIRSTCRY screens overvalued: fair value 36% below the price. Compare with Amazon.com, Inc →
Compare Brainbees Solutions Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 119 stocks
Valuation Multiplesvs Internet Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- PEG ratio by industry
- Revenue growth by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Indian Stocks
- Valuation of the India market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| PDD Holdings PDD | $79.40 | $238.20 | +200% | vs FIRSTCRY |
| Sea Limited SE | $76.80 | $129.32 | +68% | vs FIRSTCRY |
| Prosus N.V PRX | €37.49 | €52.04 | +39% | vs FIRSTCRY |
| JD.com, Inc 9618 | HK$112.10 | HK$150.10 | +34% | vs FIRSTCRY |
| MercadoLibre, Inc MELI | $1,490 | $1,830 | +23% | vs FIRSTCRY |
| Alibaba Group BABA | $102.72 | $120.46 | +17% | vs FIRSTCRY |
| DoorDash, Inc DASH | $178.25 | $199.06 | +12% | vs FIRSTCRY |
| Meituan 3690 | HK$75.50 | HK$60.39 | −20% | vs FIRSTCRY |
| Amazon.com, Inc AMZN | $270.87 | $140.05 | −48% | vs FIRSTCRY |
| eBay Inc EBAY | $123.52 | $60.00 | −51% | vs FIRSTCRY |
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Frequently asked questions
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