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Forus S.A (FORUS) Fair Value & Analysis

Consumer Cyclical · CL · Market cap 521B CLP

Price1,995 CLP
Fair Value2,337 CLP
Upside+17.1%
Quality95/100
Evidence: High Range 1,431 CLP – 2,921 CLP

Fair value as of: Jun 24, 2026

Analysis

Forus S.A (FORUS) currently trades at 1,995 CLP, while our model-based Fair Value estimate is 2,337 CLP — implying the stock looks roughly 17.1% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Forus S.A. designs, develops, markets, and distributes footwear, apparel, accessories, and beauty/ personal care products in Chile, Peru, Colombia, and Uruguay. The company offers its products under the CAT, RKF, Columbia, Under Armour, Merrell, BSoul, VANS, Hush Puppies, Azaleia, Norseg and, as of this year, Crocs, and L'OCCITANE en Provence brand names. It serves its customers through sales channels which include physical stores, e-commerce websites, and wholesale and third-party marketplaces. The company was formerly known as Comercial Hush Puppies Chile Limitada and changed its name to Forus S.A. in December 1991. Forus S.A. was founded in 1980 and is headquartered in Santiago, Chile. Forus S.A. is a subsidiary of Inversiones Costanera Limitada.

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Frequently asked questions

Is Forus S.A (FORUS) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 2,337 CLP versus a price of 1,995 CLP — about +17% (undervalued). Model-based estimate, not financial advice.
What is the fair value of FORUS?
Our 21-model fair value for Forus S.A is 2,337 CLP (as of Jun 24, 2026), built from audited fundamentals. The current price is 1,995 CLP.
What is the quality score of FORUS?
Forus S.A has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.