Forus S.A (FORUS) Fair Value & Analysis
Consumer Cyclical · CL · Market cap 521B CLP
Fair value as of: Jul 16, 2026
From 24 valuation models · updated 25 days ago
Share price −3.8% over the past month.
A solid business, screening 22% undervalued on our models.
What matters now
- Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (1,431 CLP to 2,921 CLP) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range 603.89 CLP – 2,482 CLP · fair‑value band 1,431 CLP – 2,921 CLP · the 1,908 CLP price screens below the 2,337 CLP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Forus S.A (FORUS) currently trades at 1,908 CLP, while our model-based Fair Value estimate is 2,337 CLP, implying the stock looks roughly 22.5% undervalued today. The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Forus S.A generated revenue of 404B CLP at a net margin of 6.6%. Revenue grew 0.4% year over year. It earns a return on equity of 10.6%. Net debt stands at 19.7B CLP. Fundamentals as of Jul 16, 2026
Our scenario range runs from 1,431 CLP (bear case) to 2,921 CLP (bull case); at 1,908 CLP, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 29% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -45% fair-value upside, at 22%, FORUS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (2,192 CLP) versus Asset-Based (661.88 CLP). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 57 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Forus S.A. designs, develops, markets, and distributes footwear, apparel, accessories, and beauty/ personal care products in Chile, Peru, Colombia, and Uruguay. The company offers its products under the CAT, RKF, Columbia, Under Armour, Merrell, BSoul, VANS, Hush Puppies, Azaleia, Norseg and, as of this year, Crocs, and L'OCCITANE en Provence brand names.
Full company description
Forus S.A. designs, develops, markets, and distributes footwear, apparel, accessories, and beauty/ personal care products in Chile, Peru, Colombia, and Uruguay. The company offers its products under the CAT, RKF, Columbia, Under Armour, Merrell, BSoul, VANS, Hush Puppies, Azaleia, Norseg and, as of this year, Crocs, and L'OCCITANE en Provence brand names. It serves its customers through sales channels which include physical stores, e-commerce websites, and wholesale and third-party marketplaces. The company was formerly known as Comercial Hush Puppies Chile Limitada and changed its name to Forus S.A. in December 1991. Forus S.A. was founded in 1980 and is headquartered in Santiago, Chile. Forus S.A. is a subsidiary of Inversiones Costanera Limitada.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Forus S.A reported revenue of 404B CLP in FY2025 versus 295B CLP in FY2021, a compound +8.2%/yr. Reported net income was 27.5B CLP in FY2025, compounding −8.6%/yr from FY2021.
Watch FORUS: get an alert when its fair value changes →
Peer Group
Apparel Retail · 107 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Apparel Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Apparel Retail stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Industria de Diseño Textil, S.A 1ITX | €58.44 | €23.29 | -60% |
| The TJX Companies, Inc TJX | $154.46 | $84.95 | -45% |
| Fast Retailing Co 6288 | HK$40.00 | HK$15.37 | -62% |
| Ross Stores, Inc ROST | $233.46 | $118.41 | -49% |
| Burlington Stores, Inc BURL | $327.72 | $147.08 | -55% |
| Trent Limited TRENT | ₹2,903 | ₹709.49 | -76% |
| lululemon athletica inc., LULU | $116.33 | $299.63 | +158% |
| Aritzia Inc ATZ | C$160.05 | C$87.26 | -45% |
| The Gap, Inc GAP | $20.35 | $37.12 | +82% |
| Urban Outfitters, Inc URBN | $72.95 | $92.88 | +27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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