Fragbite Group (FRAG) Fair Value & Analysis
Communication Services · SE · Market cap 40.4M SEK
Fair value as of: Aug 13, 2026
From 11 valuation models · updated today
Share price +20.3% over the past month.
Below-average quality, screening 168% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (39/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (kr 12.03). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range kr 3.98 – kr 617.38 · fair‑value band kr 12.03 – kr 20.06 · the kr 5.98 price screens below the kr 16.05 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Fragbite Group (FRAG) currently trades at kr 5.98, while our model-based Fair Value estimate is kr 16.05, implying the stock looks roughly 168.4% undervalued today. The Quality Score stands at 39/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Fragbite Group generated revenue of 112M SEK at a net margin of 16.5%. It earns a return on equity of 28.8%. The balance sheet holds a net cash position of 38.1M SEK. The stock trades on a trailing P/E of 2.4. Fundamentals as of Aug 13, 2026
Our scenario range runs from kr 12.03 (bear case) to kr 20.06 (bull case); at kr 5.98, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 70% below its 52-week high and 68% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -25% fair-value upside, at 168%, FRAG screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 11 models by family
Widest divergence: DCF Models (kr 170.14) versus Asset-Based (kr 5.54). Highest evidence: Growth-Adj P/E (68).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 40 · Market factors (momentum, volatility) 23
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Fragbite Group AB (publ) develops and publishes games, game engines, game products, and esports content in Sweden. The company develops Ips; and operates tournament concepts and an editorial business. It also offers marketing services in esports and gaming, as well as operates an advertising network.
Full company description
Fragbite Group AB (publ) develops and publishes games, game engines, game products, and esports content in Sweden. The company develops Ips; and operates tournament concepts and an editorial business. It also offers marketing services in esports and gaming, as well as operates an advertising network. The company was formerly known as FunRock AB and changed its name to Fragbite Group AB (publ) in June 2021. Fragbite Group AB (publ) was founded in 2002 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Fragbite Group reported revenue of kr 144M in FY2025 versus kr 124M in FY2021, a compound +3.8%/yr. Reported net income was kr 7.6M in FY2025.
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Peer Group
Electronic Gaming & Multimedia · 155 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NetEase, Inc 9999 | HK$192.50 | HK$262.75 | +36% |
| Electronic Arts Inc EA | $209.70 | $76.57 | -63% |
| Take-Two Interactive Software, Inc TTWO | $243.00 | $60.20 | -75% |
| Roblox Corporation RBLX | $36.22 | $21.20 | -41% |
| Zhejiang Century Huatong Group 002602 | ¥14.29 | ¥14.68 | +3% |
| KRAFTON, Inc 259960 | 234,500 KRW | 356,218 KRW | +52% |
| Giant Network Group 002558 | ¥28.57 | ¥15.50 | -46% |
| International Games System Co 3293 | 762.00 TWD | 568.16 TWD | -25% |
| 37 Interactive Entertainment Network Technology Group 002555 | ¥19.21 | ¥22.29 | +16% |
| Kingnet Network Co 002517 | ¥17.36 | ¥12.86 | -26% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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