Frasers Group (FRAS) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 3.3B GBX
Fair value as of: Jun 24, 2026
Analysis
Frasers Group (FRAS) currently trades at p7.15, while our model-based Fair Value estimate is p14.93 — implying the stock looks roughly 108.8% undervalued today. We read business quality at 94/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Frasers Group Plc, together with its subsidiaries, engages in the retail and wholesale of sports and leisure clothing, footwear and equipment, and apparel through department stores, shops, and online. The company operates through five segments: UK Sports, Premium Lifestyle, International, Property, and Financial Services. It is also involved in operating gyms; leasing properties for car parking, conferences, and events, as well as the provision of consumer credits; property investment and management activities; production and sale of apparel under group-owned or licensed brands; and licensing of group brands. The company offers its products under its own and third-party brands, which include Sports Direct, House of Fraser, FLANNELS, 18montrose, Amara Living, Evans Cycles, Everlast, Everlast Gyms, Frasers, Gieves & Hawkes, I Saw It First, Jack Wills, Slazenger, Sofa.com, Studio, USA PRO, USC, Cruise, Van Mildert, and GAME. It operates in the United Kingdom, rest of Europe, the United…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.