G5 Entertainment AB (G5EN) Fair Value & Analysis
Communication Services · SE · Market cap 490M SEK
Fair value as of: Jul 15, 2026
From 24 valuation models · updated 26 days ago
Fair value updated Jul 15, 2026, revised from kr 85.41 to kr 86.87 (+1.7%) since Jun 25, 2026. Share price +9.8% over the past month.
A solid business, screening 26% undervalued on our models.
What matters now
- The rarer combination: high quality (73/100) AND below fair value. That earns a closer look rather than a quick verdict.
- Our model range runs from kr 65.15 (bear) to kr 108.58 (bull), base kr 86.87. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 73/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range kr 47.94 – kr 452.69 · fair‑value band kr 65.15 – kr 108.58 · the kr 69.20 price screens below the kr 86.87 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 15, 2026.
Analysis
G5 Entertainment AB (G5EN) currently trades at kr 69.20, while our model-based Fair Value estimate is kr 86.87, implying the stock looks roughly 25.5% undervalued today. The Quality Score stands at 73/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, G5 Entertainment AB generated revenue of 96.3M SEK at a net margin of 2.9%. Revenue declined 10.9% year over year. It earns a return on equity of 5.5%. The balance sheet holds a net cash position of 215M SEK. Fundamentals as of Jul 15, 2026
Our scenario range runs from kr 65.15 (bear case) to kr 108.58 (bull case); at kr 69.20, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 41% below its 52-week high and 44% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -19% fair-value upside, at 26%, G5EN screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (kr 262.22) versus Asset-Based (kr 40.28). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 75 · Market factors (momentum, volatility) 37
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
G5 Entertainment AB (publ) develops and publishes free-to-play games for smartphones, tablets, and personal computers in Sweden.
Full company description
G5 Entertainment AB (publ) develops and publishes free-to-play games for smartphones, tablets, and personal computers in Sweden. The company's primary portfolio of games includes Jewels of Rome, Sherlock: Hidden Match-3 Cases, Jewels of the Wild West, Hidden City, Mahjong Journey, and The Secret Society, as well as Sheriff of Mahjong, Jewels of Egypt, Pyramid of Mahjong, and Emperor of Mahjong. It distributes games through the G5 Store, Apple App store, Google Play, Amazon Appstore, Microsoft Store, Mac App Store, and Microsoft Windows Store, as well as other proprietary store. G5 Entertainment AB (publ) was founded in 2001 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
G5 Entertainment AB reported revenue of kr 942M in FY2025 versus kr 1.3B in FY2021, a compound −8.0%/yr. Reported net income was kr 30.0M in FY2025, compounding −37.6%/yr from FY2021.
of which total revenue +13.5 pp · buybacks/dilution +1.4 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Electronic Gaming & Multimedia · 152 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NetEase, Inc 9999 | HK$202.60 | HK$192.74 | -5% |
| Electronic Arts Inc EA | $207.27 | $76.57 | -63% |
| Take-Two Interactive Software, Inc TTWO | $237.04 | $60.45 | -74% |
| Roblox Corporation RBLX | $57.07 | $21.20 | -63% |
| Zhejiang Century Huatong Group 002602 | ¥14.04 | ¥14.68 | +5% |
| KRAFTON, Inc 259960 | 240,500 KRW | 395,557 KRW | +64% |
| Kunlun Tech Co 300418 | ¥44.61 | ¥6.87 | -85% |
| Giant Network Group 002558 | ¥29.98 | ¥15.69 | -48% |
| International Games System Co 3293 | 704.00 TWD | 568.16 TWD | -19% |
| 37 Interactive Entertainment Network Technology Group 002555 | ¥19.02 | ¥22.29 | +17% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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