G5 Entertainment publ AB (G5EN) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of G5 Entertainment publ AB SEK 97.03, price SEK 65.50, upside +48.1%, quality 73 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 47.94 – kr 427.93 · fair‑value band kr 67.92 – kr 126.14 · the kr 65.50 price screens below the kr 97.03 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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G5 Entertainment AB (publ) develops and publishes free-to-play games for smartphones, tablets, and personal computers in Sweden.
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G5 Entertainment AB (publ) develops and publishes free-to-play games for smartphones, tablets, and personal computers in Sweden. The company's primary portfolio of games includes Jewels of Rome, Sherlock: Hidden Match-3 Cases, Jewels of the Wild West, Hidden City, Mahjong Journey, and The Secret Society, as well as Sheriff of Mahjong, Jewels of Egypt, Pyramid of Mahjong, and Emperor of Mahjong. It distributes games through the G5 Store, Apple App store, Google Play, Amazon Appstore, Microsoft Store, Mac App Store, and Microsoft Windows Store, as well as other proprietary store. G5 Entertainment AB (publ) was founded in 2001 and is headquartered in Stockholm, Sweden.
Stock analysis
G5 Entertainment publ AB (G5EN) currently trades at kr 65.50, while our model-based Fair Value estimate is kr 97.03, implying the stock looks roughly 32.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 287.04 per share, and 20 of the 24 models we run sit above the kr 65.50 price.
Bear case: the Asset-Based group reads lowest at kr 40.28, and 4 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: kr 67.92 (bear) to kr 126.14 (bull), the price of kr 65.50 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 73/100 (solid quality), in the Communication Services sector.
Mixed Growth: Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
G5 Entertainment publ AB reported revenue of 942M SEK in FY2025 versus 1.3B SEK in FY2021, a compound −8.0%/yr. Reported net income was 30.0M SEK in FY2025, compounding −37.6%/yr from FY2021.
Key figures
Market cap 508M SEK (≈ $51.1M) · P/E ratio 18.1 · P/S ratio 0.58 · EPS (TTM) kr 3.61 · Dividend yield 3.1% · Net margin 3.2% · Return on equity 5.5% · Return on assets (EBIT) 18.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 29% below its 52-week high and 37% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 50% fair-value upside, at 48%, G5EN screens richer than that median.
Fair Value models
Bear kr 67.92Fair Value kr 97.03Bull kr 126.14
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 1.18 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−24.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−27.3%
Dividend (yield on the price)3.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−27% vs 8%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 6%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−33.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−2.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −35.1% a year for the price and −4.7% for the forecasts.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 149 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "G5 Entertainment publ AB Fair Value". https://www.fairvalue-calculator.com/stock/G5EN
Frequently asked questions
Is G5 Entertainment publ AB (G5EN) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 97.03 versus a price of kr 65.50, about +48% upside (undervalued).
What is the fair value of G5EN?
Our model-based fair value for G5 Entertainment publ AB is kr 97.03 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 65.50.
What is the quality score of G5EN?
G5 Entertainment publ AB has a Quality Score of 73/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for G5 Entertainment publ AB (G5EN)?
Our model-based price target is the fair value of kr 97.03 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario kr 67.92, optimistic scenario kr 126.14. It is a calculation from audited fundamentals, not an analyst target.
What is the G5 Entertainment publ AB stock forecast for 2026?
Our models put fair value at kr 97.03, about +48% upside versus a price of kr 65.50 (undervalued). Cautious scenario kr 67.92, optimistic scenario kr 126.14. The calculation is refreshed regularly with new filings.
Does G5 Entertainment publ AB pay a dividend?
G5 Entertainment publ AB currently shows a dividend yield of about 3.05% relative to its recent price (as of Sep 24, 2026).
What growth is priced into G5 Entertainment publ AB (G5EN)?
For today's price to be fair in a discounted-cash-flow model, G5 Entertainment publ AB would have to grow free cash flow by -33.8 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -7.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of G5EN use?
Our models discount G5 Entertainment publ AB at 9.0 %: a base by market capitalisation (nano), damped by beta 0.77, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For G5 Entertainment publ AB that is -33.8 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has G5 Entertainment publ AB (G5EN) delivered so far?
Over the past 5 years revenue at G5 Entertainment publ AB grew -7.0 % a year. The price currently implies -33.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of G5 Entertainment publ AB (G5EN) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into G5 Entertainment publ AB (-33.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of G5 Entertainment publ AB (G5EN)?
The free-cash-flow yield on the price is 27.83 %: that much free cash flow G5 Entertainment publ AB produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of G5 Entertainment publ AB (G5EN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For G5 Entertainment publ AB it is kr 97.03 per share (as of Sep 24, 2026), against a price of kr 65.50. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is G5 Entertainment publ AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, G5EN trades below its calculated fair value: price kr 65.50, fair value kr 97.03, a gap of about +48% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of G5EN?
No. The price is what the market pays today (kr 65.50); the fair value is what the company's own numbers justify (kr 97.03). For G5 Entertainment publ AB the two are kr 31.53 per share apart. That gap is exactly why we show both numbers side by side.
How much is G5 Entertainment publ AB worth?
The market values G5 Entertainment publ AB at about 508M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 65.50; our models calculate a fair value of kr 97.03 per share.
What do the bullish and bearish scenarios say about G5EN?
Our models span a range for G5 Entertainment publ AB: cautious scenario kr 67.92, base kr 97.03, optimistic kr 126.14 per share (as of Sep 24, 2026, price kr 65.50). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of G5EN?
G5 Entertainment publ AB trades at a price-to-earnings ratio of 18.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 97.03 is built from several models across several years. Other multiples: PEG 0.5, P/B 0.1, P/S 0.5.
What is the PEG ratio of G5EN?
The PEG ratio of G5 Entertainment publ AB is 0.50 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of G5 Entertainment publ AB (G5EN)?
Balance-sheet figures for G5 Entertainment publ AB (as of Sep 24, 2026): return on equity 5.5%. They feed the Quality Score of 73/100, which measures business quality independently of the share price.
How far is G5EN from its 52-week high?
G5 Entertainment publ AB trades at kr 65.50, about 29% below its 52-week high of kr 92.00 and 37% above the low of kr 47.94 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 97.03 is for.
Which stocks are comparable to G5 Entertainment publ AB?
From the same area (Communication Services) we also value Konami Group, NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is G5 Entertainment publ AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 65.50, calculated fair value kr 97.03 (+48%), Quality Score 73/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of G5EN calculated?
We run G5 Entertainment publ AB through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 97.03, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. G5 Entertainment publ AB currently trades 48 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of G5 Entertainment publ AB (G5EN)?
The closing price on Sep 24, 2026 was kr 65.50. Our model-based fair value is kr 97.03, about +48% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with G5 Entertainment publ AB right now?
The rarer combination: high quality (73/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (kr 67.92). The market is more pessimistic than our downside scenario. A fairly wide model range (kr 67.92 to kr 126.14) leaves room in how you read the outcome.
Where does the earnings growth of G5 Entertainment publ AB (G5EN) come from?
Earnings per share at G5 Entertainment publ AB grew +21.1 % a year from 2014 to 2025. Broken into its drivers: revenue per share +15.0 %, EBIT margin +3.4 %, tax rate +1.5 %, residual (interest, one-offs) +0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of G5 Entertainment publ AB
How large is the market capitalisation of G5 Entertainment publ AB (G5EN)?
The market capitalisation of G5 Entertainment publ AB is 508M SEK (≈ $51.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of G5 Entertainment publ AB (G5EN)?
The price-to-sales ratio of G5 Entertainment publ AB is 0.58 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of G5 Entertainment publ AB (G5EN)?
Earnings per share at G5 Entertainment publ AB are kr 3.61 (price ÷ EPS = P/E 18.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of G5 Entertainment publ AB (G5EN)?
The dividend yield of G5 Entertainment publ AB is 3.1% (payout 55.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of G5 Entertainment publ AB (G5EN)?
The net margin of G5 Entertainment publ AB is 3.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of G5 Entertainment publ AB (G5EN)?
The return on equity (ROE) of G5 Entertainment publ AB is 5.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of G5 Entertainment publ AB (G5EN)?
On an EBIT basis the return on assets of G5 Entertainment publ AB is 18.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of G5 Entertainment publ AB (G5EN)?
The operating margin of G5 Entertainment publ AB is 4.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at G5 Entertainment publ AB (G5EN)?
Revenue at G5 Entertainment publ AB is growing −10.9% versus a year earlier (3y avg −12.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at G5 Entertainment publ AB (G5EN)?
Earnings per share at G5 Entertainment publ AB are growing −29.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does G5 Entertainment publ AB (G5EN) hold?
G5 Entertainment publ AB holds more cash than debt, 215M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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