Globrands Group Ltd (GLRS) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Globrands Group Ltd ILS 320, price ILS 107, upside +200.0%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Globrands Group Ltd
GLRS · TACheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range 89.02 ILA – 599.70 ILA · fair‑value band 220.07 ILA – 430.48 ILA · the 106.60 ILA price screens below the 319.80 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
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Company profile
Globrands Ltd. distributes consumer goods in Israel. The company operates through the Smoking Products Sector, Sweets and Snacks Sector, and Quality of Life Products Sector segments.
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Globrands Ltd. distributes consumer goods in Israel. The company operates through the Smoking Products Sector, Sweets and Snacks Sector, and Quality of Life Products Sector segments. It is involved in the importation, sale, and distribution of tobacco products and smoking products, including cigarettes, rolling tobacco, lighters, rolling papers, etc; distribution, sale, and marketing of sweets and snacks. In addition, the company offers over-the-counter pharmaceutical products, protein bars, medical cannabis, consumable medical equipment, and other consumer products. It serves its products to retail customers and multinational corporations under the Natural American Spirit, Camel, Winston, Kent, Pall Mall, Vogue, Rothmans, and Golden Virginia brands. The company was incorporated in 2000 and is based in Herzliya, Israel.
Stock analysis
Globrands Group Ltd (GLRS) currently trades at 106.60 ILA, while our model-based Fair Value estimate is 319.80 ILA, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 979.02 ILA per share, and 25 of the 26 models we run sit above the 106.60 ILA price.
Bear case: the Asset-Based group reads lowest at 42.15 ILA, and 1 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: 220.07 ILA (bear) to 430.48 ILA (bull), the price of 106.60 ILA sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (below-average quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Globrands Group Ltd reported revenue of 785M ILS in FY2025 versus 549M ILS in FY2021, a compound +9.3%/yr. Reported net income was 59.2M ILS in FY2025, compounding −5.0%/yr from FY2021.
Key figures
Market cap 147M ILA · P/E ratio 2.2 · P/S ratio 0.17 · EPS (TTM) 48.16 ILA · Net margin 7.5% · Return on equity 64.3% · Return on assets (EBIT) 21.0% · Operating margin 13.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 80% below its 52-week high and 20% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 25% fair-value upside, at 200%, GLRS screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 15
Revenue & earnings trend
Growth Forecast
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Compare Globrands Group Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Tobacco · 36 stocks
Valuation Multiplesvs Tobacco median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Israel market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Tobacco stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Philip Morris International Inc PM | $190.48 | $112.99 | −41% |
| British American Tobacco p.l.c. BTI | $55.63 | $96.20 | +73% |
| Altria Group MO | $68.82 | $81.82 | +19% |
| KT&G Corporation 033780 | 174,300 KRW | 99,137 KRW | −43% |
| PT Hanjaya Mandala Sampoerna Tbk, HMSP | 635.00 IDR | 994.45 IDR | +57% |
| Godfrey Phillips India Limited GODFRYPHLP | ₹1,970 | ₹1,050 | −47% |
| TABAK TABAK | 18,520 CZK | 23,215 CZK | +25% |
| RLX Technology Inc RLX | $1.68 | $2.52 | +50% |
| China Tobacco International (HK) Company 6055 | HK$23.40 | HK$29.69 | +27% |
| PT Gudang Garam Tbk, GGRM | 17,150 IDR | 16,988 IDR | −1% |
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