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Entain Plc (GMVHF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Entain Plc $12.96, price $5.77, upside +124.5%, quality 46 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Some data
Sep 24, 2026
Some data
Sep 24, 2026
Entain Plc
GMVHF · USCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
✓Fair value $12.96 · Strongly undervalued (+124.5%)
!Quality 46/100
!Mixed Growth (revenue 5y +8.1 %/yr)
!Loss-making · -12.7% net margin (TTM)
!High debt · generates free cash flow
✓3.4% dividend yield · Cash covered
!Narrow moat 25/100
!Evidence only medium, so the estimate is less certain
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What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $5.69 – $31.18 · fair‑value band $7.93 – $17.99 · the $5.77 price screens below the $12.96 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally.
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Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally. It provides online and multi-channel betting under the Ladbrokes name; street and online betting under the Coral name; online sports betting, casino, and gaming under the Eurobet name; scores, sports information, editorial and social content, and sports focused free-to play games under the 365Scores name; sports betting and gaming operator under the SuperSport and BetCity names; online betting under the bwin name; and sports betting, poker, and casino games under the Crystalbet name. The company also offers online casino and sports betting under the Optibet name; online bingo under the Gala Bingo; online bingo under the Foxy Bingo name; sportsbetting and gaming under the Sports Interaction and Vistabet names; games under the Nutz and Laimz names; game under the boost casino name; online gaming under the Borgata Bingo name; bingo and casino under the Foxy Games name; online bingo, sportsbook, casino, and poker under the betboo; and management software solutions for racing and sportsbooks under the Stadium name. In addition, it offers sports betting and iGaming under the BetMGM and Sportingbet names; sports betting under the Ladbrokes Australia, TAB, betcha, and STS names; Gioco Digitale, an online poker platform; Ladbrokes Belgium, a sports betting platform; online casino under the Ninja Casino and PartyCasino names; casino and live casino under the Gala Casino name; online poker under the PartyPoker name; sports under the Neds and Klondaika names; and iGaming platform under the Finnplay name. The company was incorporated in 2004 and is based in Douglas, Isle of Man.
Stock analysis
Entain Plc (GMVHF) currently trades at $5.77, while our model-based Fair Value estimate is $12.96, implying the stock looks roughly 55.4% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $31.77 per share, and 10 of the 15 models we run sit above the $5.77 price.
Bear case: the Earnings-Based group reads lowest at $2.60, and 5 of the 15 models stay below the price. Evidence for this calculation is medium.
Scenario range: $7.93 (bear) to $17.99 (bull), the price of $5.77 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Entain Plc reported revenue of £5.3B in FY2025 versus £3.8B in FY2021, a compound +8.2%/yr. Reported net income was −£667M in FY2025.
Key figures
Market cap $4.5B · P/S ratio 0.85 · EPS (TTM) $−1.40 · Dividend yield 3.4% · Net margin −12.7% · Return on equity −40.6% · Return on assets (EBIT) 1.2% · Operating margin 12.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 51% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 33% fair-value upside, at 124%, GMVHF screens cheaper than that median.
Fair Value models
Bear $7.93
Fair Value $12.96
Bull $17.99
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
$18.39
$31.77
$73.49
74
Growth DCF
$16.88
$35.46
$71.80
73
EPV
$1.37
$2.60
$3.66
71
All 15 models by family
DCF Models
FCF DCF
$18.39
$31.77
$73.49
74
5Y Revenue Exit
$7.92
$16.56
$34.50
67
5Y EBITDA Exit
$16.47
$33.85
$67.92
70
10Y Revenue Exit
$10.90
$27.29
$36.40
66
10Y EBITDA Exit
$17.39
$45.28
$93.50
63
Earnings-Based
EPV
$1.37
$2.60
$3.66
71
Dividend Discount
Gordon GGM
$2.22
$4.42
$6.69
67
DDM Multi-Stage
$2.22
$3.82
$4.67
67
Multiples
EV/EBIT
$8.60
$13.60
$18.60
64
EV/EBITDA
$14.97
$22.10
$29.22
66
EV/Revenue
$2.74
$6.66
$10.57
50
Asset-Based
NCAV (Graham)
$0.9200
$1.23
$1.84
54
Growth DCF
Growth DCF
$16.88
$35.46
$71.80
73
Rev-Margin DCF
$8.54
$19.89
$42.20
67
Economic Profit
ROIC Compounder
$1.37
$3.68
$6.44
67
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Set up alert →Quality Score breakdown
Overall quality
46/100
Of which business quality 44 · Market factors (momentum, volatility) 16
Profitability
17
Margins and returns on capital today
Quality Growth
46
Are margins and returns improving?
Cashflow
61
Earnings quality: real cash, not paper profit
Fin. Strength
7
Balance sheet, leverage, solvency risk
Investment
96
Disciplined investing over empire-building
Low Volatility
40
Calm price path (market factor)
Momentum
9
Price trend over the last 3–12 months (market factor)
52W Momentum
1
Distance to the 52-week high (market factor)
Net Issuance
68
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
53/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+3.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.1%
Start year 2020 (pandemic). Over 10 years: +40.0% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.0%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.1% (2020) → 10.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−3.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in GBP, UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about −5.2% a year for the price and +1.8% for the forecasts.
Forecast 2026 (sales)+5.9%
Forecast 2027 (sales)+4.2%
Projected 2028 (sales)+3.9%
Projected 2029 (sales)+3.6%
Projected 2030 (sales)+3.4%
Watch GMVHF, get fair value alerts →
Recent news
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.
Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
- Flutter and Entain warn over hit from Brazilian gambling ban
- Entain shares down 3% as Brazil betting ban puts 2026 EBITDA at low end
- Entain reveals impact from Brazil online gambling ban
- Ladbrokes owner Entain set to axe a fifth of customer care jobs globally
Compare Entain Plc with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Gambling · 50 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation Multiplesvs Gambling median · lower = cheaper
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Gambling
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| The Lottery Corporation TLC | A$4.81 | A$2.08 | −57% |
| Lottomatica Group LTMC | €26.54 | €29.19 | +10% |
| Super Group SGHC | $11.72 | $12.89 | +10% |
| Light & Wonder, Inc LNWO | $77.14 | $102.32 | +33% |
| Churchill Downs Incorporated CHDN | $76.16 | $105.50 | +39% |
| Rush Street Interactive, Inc RSI | $19.87 | $21.86 | +10% |
| FDJ United FDJU | €21.14 | €23.25 | +10% |
| Brightstar Lottery PLC BRSL | $9.89 | $13.37 | +35% |
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Frequently asked questions
Is Entain Plc (GMVHF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $12.96 versus a price of $5.77, about +124% upside (undervalued).
What is the fair value of GMVHF?
Our model-based fair value for Entain Plc is $12.96 (as of Sep 24, 2026), built from audited fundamentals. The current price: $5.77.
What is the quality score of GMVHF?
Entain Plc has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Entain Plc (GMVHF)?
Our model-based price target is the fair value of $12.96 (as of Sep 24, 2026) from 15 valuation models. Cautious scenario $7.93, optimistic scenario $17.99. It is a calculation from audited fundamentals, not an analyst target.
What is the Entain Plc stock forecast for 2026?
Our models put fair value at $12.96, about +124% upside versus a price of $5.77 (undervalued). Cautious scenario $7.93, optimistic scenario $17.99. The calculation is refreshed regularly with new filings.
What is the revenue of Entain Plc (GMVHF)?
Entain Plc reported trailing-twelve-month revenue of about £5.3B (latest available figure, as of Sep 24, 2026).
Does Entain Plc pay a dividend?
Entain Plc currently shows a dividend yield of about 3.39% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Entain Plc (GMVHF)?
For today's price to be fair in a discounted-cash-flow model, Entain Plc would have to grow free cash flow by -3.0 % per year for five years (discount rate 9.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of GMVHF use?
Our models discount Entain Plc at 9.2 %: a base by market capitalisation (mid), damped by beta 0.76, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Entain Plc that is -3.0 % per year a year over ten years, using the same discount rate (9.2 %) and the same formula as our fair value.
How much growth has Entain Plc (GMVHF) delivered so far?
Over the past 5 years revenue at Entain Plc grew +8.1 % a year. The price currently implies -3.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Entain Plc (GMVHF) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Entain Plc (-3.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Entain Plc (GMVHF)?
The free-cash-flow yield on the price is 19.72 %: that much free cash flow Entain Plc produces per unit of market value. When it exceeds the discount rate of our models (9.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Entain Plc (GMVHF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Entain Plc it is $12.96 per share (as of Sep 24, 2026), against a price of $5.77. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Entain Plc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, GMVHF trades below its calculated fair value: price $5.77, fair value $12.96, a gap of about +124% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GMVHF?
No. The price is what the market pays today ($5.77); the fair value is what the company's own numbers justify ($12.96). For Entain Plc the two are $7.19 per share apart. That gap is exactly why we show both numbers side by side.
How much is Entain Plc worth?
The market values Entain Plc at about $4.5B (market capitalisation, as of Sep 24, 2026). Per share that is $5.77; our models calculate a fair value of $12.96 per share.
What do the bullish and bearish scenarios say about GMVHF?
Our models span a range for Entain Plc: cautious scenario $7.93, base $12.96, optimistic $17.99 per share (as of Sep 24, 2026, price $5.77). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Entain Plc (GMVHF)?
Balance-sheet figures for Entain Plc (as of Sep 24, 2026): return on equity −40.6%, debt of 4.10 per unit of equity. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is GMVHF from its 52-week high?
Entain Plc trades at $5.77, about 51% below its 52-week high of $11.75 and 2% above the low of $5.69 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $12.96 is for.
Which stocks are comparable to Entain Plc?
From the same area (Consumer Cyclical) we also value Evolution AB, Flutter Entertainment plc, The Lottery Corporation, Lottomatica Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Entain Plc stock attractive at the current price?
The data as of Sep 24, 2026: price $5.77, calculated fair value $12.96 (+124%), Quality Score 46/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GMVHF calculated?
We run Entain Plc through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $12.96, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Entain Plc currently trades 55 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Entain Plc (GMVHF)?
The closing price on Oct 2, 2026 was $5.77. Our model-based fair value is $12.96, about +124% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Entain Plc right now?
The price is below even our cautious bear case ($7.93). The market is more pessimistic than our downside scenario. Solid quality (46/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($7.93 to $17.99) leaves room in how you read the outcome.
Key figures of Entain Plc
How large is the market capitalisation of Entain Plc (GMVHF)?
The market capitalisation of Entain Plc is $4.5B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Entain Plc (GMVHF)?
The price-to-sales ratio of Entain Plc is 0.85 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Entain Plc (GMVHF)?
Earnings per share at Entain Plc are $−1.40. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Entain Plc (GMVHF)?
The dividend yield of Entain Plc is 3.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Entain Plc (GMVHF)?
The net margin of Entain Plc is −12.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Entain Plc (GMVHF)?
The return on equity (ROE) of Entain Plc is −40.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Entain Plc (GMVHF)?
On an EBIT basis the return on assets of Entain Plc is 1.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Entain Plc (GMVHF)?
The operating margin of Entain Plc is 12.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Entain Plc (GMVHF)?
Revenue at Entain Plc is growing +3.7% versus a year earlier (3y avg +7.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Entain Plc (GMVHF)?
Earnings per share at Entain Plc are growing −63.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Entain Plc (GMVHF) carry?
The net debt of Entain Plc is £3.4B (fiscal year 2025, ≈ 6.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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