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PT DFI Retail Nusantara Tbk (HERO) Fair Value & Analysis

Consumer Cyclical · ID · Market cap 1.3T IDR

Price298.00 IDR
Fair Value651.52 IDR
Upside+118.6%
Quality95/100
Evidence: High Range 488.64 IDR – 814.40 IDR

Fair value as of: Jun 25, 2026

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Analysis

PT DFI Retail Nusantara Tbk (HERO) currently trades at 298.00 IDR, while our model-based Fair Value estimate is 651.52 IDR — implying the stock looks roughly 118.6% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

PT DFI Retail Nusantara Tbk engages in the special retail business in Indonesia. It operates pharmacies; drugs stores; health and beauty stores, that offers skin, personal, and baby care products; as well as home furnishing stores under the Guardian and IKEA brands. The company was formerly known as PT Hero Supermarket Tbk and changed its name to PT DFI Retail Nusantara Tbk in December 2024. The company was founded in 1971 and is based in Tangerang Selatan, Indonesia. PT DFI Retail Nusantara Tbk is a subsidiary of Mulgrave Corporation B.V.

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Frequently asked questions

Is PT DFI Retail Nusantara Tbk (HERO) undervalued?
As of Jun 25, 2026, our model estimates a fair value of 651.52 IDR versus a price of 298.00 IDR — about +119% (undervalued). Model-based estimate, not financial advice.
What is the fair value of HERO?
Our 21-model fair value for PT DFI Retail Nusantara Tbk is 651.52 IDR (as of Jun 25, 2026), built from audited fundamentals. The current price is 298.00 IDR.
What is the quality score of HERO?
PT DFI Retail Nusantara Tbk has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.