HomeMaid AB (HOME-B) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 588M SEK (≈ $61.5M)
What is HomeMaid AB really worth?
A solid business, trading 26% below our fair value of kr 41.52.
Strengths
Risks
For context
Fair value as of: Aug 25, 2026
From 26 valuation models · updated 11 days ago
Share price −2.2% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (kr 31.14 to kr 58.68) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 25, 2026.
How to read this chart
60‑month range kr 8.11 – kr 38.22 · fair‑value band kr 31.14 – kr 58.68 · the kr 30.70 price screens below the kr 41.52 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 25, 2026.
Analysis
HomeMaid AB (HOME-B) currently trades at kr 30.70, while our model-based Fair Value estimate is kr 41.52, implying the stock looks roughly 26.1% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of kr 57.74 per share, and 17 of the 26 models we run sit above the kr 30.70 price. Bear case: the Economic Profit group reads lowest at kr 13.37, and 9 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, HomeMaid AB generated revenue of 597M SEK at a net margin of 5.5%. Revenue grew 29.4% year over year. It earns a return on equity of 57.1%. Net debt stands at 9.6M SEK. Fundamentals as of Aug 25, 2026
Our scenario range runs from kr 31.14 (bear case) to kr 58.68 (bull case); at kr 30.70, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 24% below its 52-week high and 17% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −11% fair-value upside, at 35%, HOME-B screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly kr 0.1087 per share, which is 0.3 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models (kr 57.74) versus Asset-Based (kr 2.49). Highest evidence: FCF DCF (74).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 25, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 45
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
HomeMaid AB (publ) provides cleaning services in Sweden. It offers home, general, moving, window, display, and office cleaning services.
Full company description
HomeMaid AB (publ) provides cleaning services in Sweden. It offers home, general, moving, window, display, and office cleaning services. The company also provides deep cleaning, pets, holiday service, washing and ironing, floor care, polishing of metal objects and crystal, carpet cleaning, oven cleaning, fridge and freezer cleaning, cutlery boxes, balcony cleaning, after renovation cleaning, and bed cleaning. It is also involved in assistance as a salary benefit services. The company was incorporated in 1997 and is headquartered in Halmstad, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
HomeMaid AB reported revenue of 597M SEK in FY2025 versus 322M SEK in FY2021, a compound +16.7%/yr. Reported net income was 33.0M SEK in FY2025, compounding +20.3%/yr from FY2021.
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Peer Group
Personal Services · 39 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Personal Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Personal Services stocks, each showing price versus our Fair Value estimate (as of Aug 25, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Rollins, Inc ROL | $35.94 | $21.11 | −41% |
| Service Corporation SCI | $81.43 | $38.27 | −53% |
| Frontdoor, Inc FTDR | $82.59 | $73.81 | −11% |
| H&R Block, Inc HRB | $52.67 | $78.30 | +49% |
| Bright Horizons Family Solutions Inc BFAM | $70.29 | $62.41 | −11% |
| Fu Shou Yuan International Group 1448 | HK$2.64 | HK$4.22 | +60% |
| CEWE Stiftung & Co CWC | €96.00 | €157.28 | +64% |
| Lungyen Life Service Corporation 5530 | 51.20 TWD | 31.33 TWD | −39% |
| Carriage Services, Inc CSV | $34.26 | $27.81 | −19% |
| Musti Group MUSTI | €15.10 | €14.08 | −7% |
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