HomeMaid AB (HOME-B) fair value: what the stock is really worth
As of Oct 19, 2026: fair value (intrinsic value) of HomeMaid AB stock SEK 46.17, price SEK 29.90, upside +54.4%, quality 66 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range kr 8.11 – kr 38.22 · fair‑value band kr 32.62 – kr 60.02 · the kr 29.90 price screens below the kr 46.17 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.
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HomeMaid AB (publ) provides cleaning services in Sweden. It offers home, general, moving, window, display, and office cleaning services.
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The company also provides deep cleaning, pets, holiday service, washing and ironing, floor care, polishing of metal objects and crystal, carpet cleaning, oven cleaning, fridge and freezer cleaning, cutlery boxes, balcony cleaning, after renovation cleaning, and bed cleaning.
It is also involved in assistance as a salary benefit services. The company was incorporated in 1997 and is headquartered in Halmstad, Sweden.
Stock analysis
HomeMaid AB (HOME-B) currently trades at kr 29.90, while our model-based Fair Value estimate is kr 46.17, implying the stock looks roughly 35.2% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 59.24 per share, and 19 of the 24 models we run sit above the kr 29.90 price.
Bear case: the Economic Profit group reads lowest at kr 12.88, and 5 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 32.62 (bear) to kr 60.02 (bull), the price of kr 29.90 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
HomeMaid AB reported revenue of 597M SEK in FY2025 versus 322M SEK in FY2021, a compound +16.7%/yr. Reported net income was 33.0M SEK in FY2025, compounding +20.3%/yr from FY2021.
Key figures
Market cap 567M SEK (≈ $57.2M) Micro · P/E ratio 19.0 · P/S ratio 0.83 · EPS (TTM) kr 1.58 · Dividend yield 5.4% · Net margin 4.4% · Return on equity 67.5% · Return on assets (EBIT) 13.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 56 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −2% fair-value upside, at 54%, HOME-B screens cheaper than that median.
Fair Value models
Bearkr 32.62Fair Value kr 46.17Bullkr 60.02
Price kr 29.90 · Upside +54.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.94/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+19.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.3%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+20.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+15.1%
Dividend (yield on the price)5.4%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 8%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+1.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −0.6% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Personal Services · 37 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside+54.4% · Above median
Profitability
Return on equity (12 months)67.5% · Top 25%
Return on assets10.6% · Top 25%
Net margin (12 months)4.4% · Below median
Operating margin (12 months)4.0% · Below median
Growth and dividend
Revenue growth (quarter YoY)34.1% · Top 25%
Dividend yield (12 months)5.4% · Above median
Balance sheet
Debt / equity0.17× · Below median
Valuation Multiplesvs Personal Services median · lower = cheaper
P/E (12 months)19.0× · Pricier than median
P/B9.12× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "HomeMaid AB Fair Value". https://www.fairvalue-calculator.com/stock/HOME-B
Frequently asked questions
Is HomeMaid AB (HOME-B) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of kr 46.17 versus a price of kr 29.90, about +54% upside (undervalued).
What is the fair value of HOME-B?
Our model-based fair value for HomeMaid AB is kr 46.17 (as of Oct 2, 2026), built from audited fundamentals. The current price: kr 29.90.
What is the quality score of HOME-B?
HomeMaid AB has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for HomeMaid AB (HOME-B)?
Our model-based price target is the fair value of kr 46.17 (as of Oct 2, 2026) from 24 valuation models. Cautious scenario kr 32.62, optimistic scenario kr 60.02. It is a calculation from audited fundamentals, not an analyst target.
What is the HomeMaid AB stock forecast for 2026?
Our models put fair value at kr 46.17, about +54% upside versus a price of kr 29.90 (undervalued). Cautious scenario kr 32.62, optimistic scenario kr 60.02. The calculation is refreshed regularly with new filings.
What is the revenue of HomeMaid AB (HOME-B)?
HomeMaid AB reported trailing-twelve-month revenue of about 687M SEK (latest available figure, as of Oct 2, 2026).
Does HomeMaid AB pay a dividend?
HomeMaid AB currently shows a dividend yield of 5.35% relative to its recent price (as of Oct 2, 2026).
What growth is priced into HomeMaid AB (HOME-B)?
For today's price to be fair in a discounted-cash-flow model, HomeMaid AB would have to grow free cash flow by +1.4 % per year for five years (discount rate 11.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +16.7 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of HOME-B use?
Our models discount HomeMaid AB at 11.5 %: a base by market capitalisation (micro), damped by beta 0.69, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For HomeMaid AB that is +1.4 % per year a year over ten years, using the same discount rate (11.5 %) and the same formula as our fair value.
How much growth has HomeMaid AB (HOME-B) delivered so far?
Over the past 4 years revenue at HomeMaid AB grew +16.7 % a year. The price currently implies +1.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of HomeMaid AB (HOME-B) growing?
The median revenue growth in the sector is +7.5 % a year. That is the yardstick for the growth priced into HomeMaid AB (+1.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of HomeMaid AB (HOME-B)?
The free-cash-flow yield on the price is 9.65 %: that much free cash flow HomeMaid AB produces per unit of market value. When it exceeds the discount rate of our models (11.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of HomeMaid AB (HOME-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For HomeMaid AB it is kr 46.17 per share (as of Oct 2, 2026), against a price of kr 29.90. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is HomeMaid AB stock overvalued or undervalued in 2026?
As of Oct 2, 2026, HOME-B trades below its calculated fair value: price kr 29.90, fair value kr 46.17, a gap of about +54% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HOME-B?
No. The price is what the market pays today (kr 29.90); the fair value is what the company's own numbers justify (kr 46.17). For HomeMaid AB the two are kr 16.27 per share apart. That gap is exactly why we show both numbers side by side.
How much is HomeMaid AB worth?
The market values HomeMaid AB at about 567M SEK (market capitalisation, as of Oct 2, 2026). Per share that is kr 29.90; our models calculate a fair value of kr 46.17 per share.
What do the bullish and bearish scenarios say about HOME-B?
Our models span a range for HomeMaid AB: cautious scenario kr 32.62, base kr 46.17, optimistic kr 60.02 per share (as of Oct 2, 2026, price kr 29.90). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HOME-B?
HomeMaid AB trades at a price-to-earnings ratio of 19.0 (as of Oct 2, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 46.17 is built from several models across several years. Other multiples: P/B 9.1, P/S 0.8, EV/EBITDA 10.6.
How solid is the balance sheet of HomeMaid AB (HOME-B)?
Balance-sheet figures for HomeMaid AB (as of Oct 2, 2026): return on equity 67.5%, debt of 0.17 per unit of equity. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is HOME-B from its 52-week high?
HomeMaid AB trades at kr 29.90, about 17% below its 52-week high of kr 36.12 and 9% above the low of kr 27.52 (as of Oct 19, 2026). Distance from the high says nothing about value: that is what the fair value of kr 46.17 is for.
Which stocks are comparable to HomeMaid AB?
From the same area (Consumer Cyclical) we also value Rollins, Inc, Service Corporation, H&R Block, Inc, Frontdoor, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is HomeMaid AB stock attractive at the current price?
The data as of Oct 2, 2026: price kr 29.90, calculated fair value kr 46.17 (+54%), Quality Score 66/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HOME-B calculated?
We run HomeMaid AB through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 46.17, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. HomeMaid AB currently trades 35 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of HomeMaid AB (HOME-B)?
The closing price on Oct 19, 2026 was kr 29.90. Our model-based fair value is kr 46.17, about +54% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with HomeMaid AB right now?
The price is below even our cautious bear case (kr 32.62). The market is more pessimistic than our downside scenario. Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (kr 32.62 to kr 60.02) leaves room in how you read the outcome.
Key figures of HomeMaid AB
How large is the market capitalisation of HomeMaid AB (HOME-B)?
The market capitalisation of HomeMaid AB is 567M SEK (≈ $57.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of HomeMaid AB (HOME-B)?
The price-to-sales ratio of HomeMaid AB is 0.83 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of HomeMaid AB (HOME-B)?
Earnings per share at HomeMaid AB are kr 1.58 (price ÷ EPS = P/E 19.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of HomeMaid AB (HOME-B)?
The dividend yield of HomeMaid AB is 5.4% (payout 101%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of HomeMaid AB (HOME-B)?
The net margin of HomeMaid AB is 4.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of HomeMaid AB (HOME-B)?
The return on equity (ROE) of HomeMaid AB is 67.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of HomeMaid AB (HOME-B)?
On an EBIT basis the return on assets of HomeMaid AB is 13.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of HomeMaid AB (HOME-B)?
The operating margin of HomeMaid AB is 4.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at HomeMaid AB (HOME-B)?
Revenue at HomeMaid AB is growing +34.1% versus a year earlier (3y avg +13.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at HomeMaid AB (HOME-B)?
Earnings per share at HomeMaid AB are growing −41.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does HomeMaid AB (HOME-B) carry?
The net debt of HomeMaid AB is 9.6M SEK (fiscal year 2023, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Oct 2, 2026