HomeMaid AB (HOME-B) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 588M SEK
Fair value as of: Jul 19, 2026
From 26 valuation models · updated 2 days ago
Price vs Fair Value (12 months)
12‑month range kr 27.52 – kr 38.22 · fair‑value band kr 29.66 – kr 57.33 · the kr 32.00 price screens below the kr 39.54 fair value. As of Jul 19, 2026.
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HomeMaid AB (HOME-B) currently trades at kr 32.00, while our model-based Fair Value estimate is kr 39.54, implying the stock looks roughly 23.6% undervalued today. We read business quality at 59/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, HomeMaid AB generated revenue of 597M SEK at a net margin of 5.5%. Revenue grew 29.4% year over year. It earns a return on equity of 57.1%. Net debt stands at 9.6M SEK. Fundamentals as of Jul 19, 2026
Our scenario range runs from kr 29.66 (bear case) to kr 57.33 (bull case); at kr 32.00, the current price sits within that range. The share trades about 21% below its 52-week high and 22% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 13% fair-value upside, at 24%, HOME-B screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 19, 2026. TTM = trailing twelve months.
About the company
HomeMaid AB (publ) provides cleaning services in Sweden. It offers home, general, moving, window, display, and office cleaning services. The company also provides deep cleaning, pets, holiday service, washing and ironing, floor care, polishing of metal objects and crystal, carpet cleaning, oven cleaning, fridge and freezer cleaning, cutlery boxes, balcony cleaning, after renovation cleaning, and bed cleaning. It is also involved in assistance as a salary benefit services. The company was incorporated in 1997 and is headquartered in Halmstad, Sweden.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
HomeMaid AB reported revenue of kr 597M in FY2025 versus kr 322M in FY2021, a compound +16.7%/yr. Reported net income was kr 33.0M in FY2025, compounding +20.3%/yr from FY2021.
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10 more Personal Services stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Rollins, Inc ROL | $44.41 | $21.11 | -52% |
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| Frontdoor, Inc FTDR | $71.87 | $73.55 | +2% |
| H&R Block, Inc HRB | $34.04 | $78.83 | +132% |
| Bright Horizons Family Solutions Inc BFAM | $64.02 | $72.82 | +14% |
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| CEWE Stiftung & Co CWC | €94.00 | €155.49 | +65% |
| Musti Group 0A3B | €0.2933 | €0.3300 | +13% |
| Lungyen Life Service Corporation 5530 | 48.35 TWD | 31.33 TWD | -35% |
| Carriage Services, Inc CSV | $38.26 | $26.63 | -30% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.