Hertz Global Holdings Inc (HTZ) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Hertz Global Holdings Inc $2.12, price $1.74, upside +21.8%, quality 34 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $1.51 – $35.06 · fair‑value band $0.7660 – $3.47 · the $1.74 price screens below the $2.12 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 7 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.
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Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments: Americas RAC and International RAC.
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Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments: Americas RAC and International RAC. The company offers vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-operated, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. It also sells vehicles and value-added services. The company was founded in 1918 and is headquartered in Estero, Florida.
Stock analysis
Hertz Global Holdings Inc (HTZ) currently trades at $1.74, while our model-based Fair Value estimate is $2.12, implying the stock looks roughly 17.9% undervalued today.
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Valuation
How firm this estimate is: it rests on 5 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: $0.7660 (bear) to $3.47 (bull), the price of $1.74 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 34/100 (below-average quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Hertz Global Holdings Inc reported revenue of $8.5B in FY2025 versus $7.3B in FY2021, a compound +3.8%/yr. Reported net income was −$747M in FY2025.
Key figures
Market cap $560M · P/S ratio 0.07 · EPS (TTM) $−2.05 · Net margin −8.8% · Return on equity −567% · Return on assets (EBIT) 4.1% · Operating margin −4.1% · Revenue (TTM) $8.7B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 78% below its 52-week high and 15% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −13% fair-value upside, at 22%, HTZ screens cheaper than that median.
Fair Value models
Bear $0.7660Fair Value $2.12Bull $3.47
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.15/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−6.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.1%
Start year 2020 (pandemic). Over 10 years: −0.6% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.8%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−17.0% (2020) → 0.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Very negative
Compare Hertz Global Holdings Inc with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Rental & Leasing Services · 93 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score34 · Bottom 25%
Fair Value upside+22% · Below median
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets1% · Bottom 25%
Net margin (TTM)−7% · Bottom 25%
Operating margin (TTM)−4% · Bottom 25%
Growth and dividend
Revenue growth11% · Above median
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (TTM)0.06× · Cheapest 25%
EV/EBITDA50.6× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)62· sector 69
FUTURE (revenue growth)53· sector 30
PAST (return on equity)0· sector 29
HEALTH (low debt)0· sector 61
DIVIDEND (yield)0· sector 45
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
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Cite: Fair Value Calculator (2026). "Hertz Global Holdings Inc Fair Value". https://www.fairvalue-calculator.com/stock/HTZ
Frequently asked questions
Is Hertz Global Holdings Inc (HTZ) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $2.12 versus a price of $1.74, about +22% upside (undervalued).
What is the fair value of HTZ?
Our model-based fair value for Hertz Global Holdings Inc is $2.12 (as of Sep 23, 2026), built from audited fundamentals. The current price: $1.74.
What is the quality score of HTZ?
Hertz Global Holdings Inc has a Quality Score of 34/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hertz Global Holdings Inc (HTZ)?
Our model-based price target is the fair value of $2.12 (as of Sep 23, 2026) from 1 valuation models. Cautious scenario $0.7660, optimistic scenario $3.47. It is a calculation from audited fundamentals, not an analyst target.
What is the Hertz Global Holdings Inc stock forecast for 2026?
Our models put fair value at $2.12, about +22% upside versus a price of $1.74 (undervalued). Cautious scenario $0.7660, optimistic scenario $3.47. The calculation is refreshed regularly with new filings.
What is the revenue of Hertz Global Holdings Inc (HTZ)?
Hertz Global Holdings Inc reported trailing-twelve-month revenue of about $8.7B (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of Hertz Global Holdings Inc (HTZ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hertz Global Holdings Inc it is $2.12 per share (as of Sep 23, 2026), against a price of $1.74. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Hertz Global Holdings Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, HTZ trades below its calculated fair value: price $1.74, fair value $2.12, a gap of about +22% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HTZ?
No. The price is what the market pays today ($1.74); the fair value is what the company's own numbers justify ($2.12). For Hertz Global Holdings Inc the two are $0.3800 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hertz Global Holdings Inc worth?
The market values Hertz Global Holdings Inc at about $560M (market capitalisation, as of Sep 23, 2026). Per share that is $1.74; our models calculate a fair value of $2.12 per share.
What do the bullish and bearish scenarios say about HTZ?
Our models span a range for Hertz Global Holdings Inc: cautious scenario $0.7660, base $2.12, optimistic $3.47 per share (as of Sep 23, 2026, price $1.74). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hertz Global Holdings Inc (HTZ)?
Balance-sheet figures for Hertz Global Holdings Inc (as of Sep 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 34/100, which measures business quality independently of the share price.
How far is HTZ from its 52-week high?
Hertz Global Holdings Inc trades at $1.74, about 78% below its 52-week high of $7.81 and 15% above the low of $1.51 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $2.12 is for.
Which stocks are comparable to Hertz Global Holdings Inc?
From the same area (Industrials) we also value United Rentals, Inc, Sunbelt Rentals Holdings, AerCap Holdings, U-Haul Holding, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hertz Global Holdings Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $1.74, calculated fair value $2.12 (+22%), Quality Score 34/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HTZ calculated?
We run Hertz Global Holdings Inc through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $2.12, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Hertz Global Holdings Inc currently trades 22 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hertz Global Holdings Inc (HTZ)?
The closing price on Sep 23, 2026 was $1.74. Our model-based fair value is $2.12, about +22% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hertz Global Holdings Inc right now?
The model range is unusually wide ($0.7660 to $3.47). The outcome hinges heavily on assumptions, so read the point estimate with caution. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Hertz Global Holdings Inc
How large is the market capitalisation of Hertz Global Holdings Inc (HTZ)?
The market capitalisation of Hertz Global Holdings Inc is $560M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hertz Global Holdings Inc (HTZ)?
The price-to-sales ratio of Hertz Global Holdings Inc is 0.07 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hertz Global Holdings Inc (HTZ)?
Earnings per share at Hertz Global Holdings Inc are $−2.05. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Hertz Global Holdings Inc (HTZ)?
The net margin of Hertz Global Holdings Inc is −8.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hertz Global Holdings Inc (HTZ)?
The return on equity (ROE) of Hertz Global Holdings Inc is −567% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hertz Global Holdings Inc (HTZ)?
On an EBIT basis the return on assets of Hertz Global Holdings Inc is 4.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hertz Global Holdings Inc (HTZ)?
The operating margin of Hertz Global Holdings Inc is −4.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hertz Global Holdings Inc (HTZ)?
Revenue at Hertz Global Holdings Inc is growing +10.5% versus a year earlier (3y avg −0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hertz Global Holdings Inc (HTZ)?
Earnings per share at Hertz Global Holdings Inc are growing −30.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Hertz Global Holdings Inc (HTZ) generate?
The free cash flow of Hertz Global Holdings Inc is −$8.7B (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Hertz Global Holdings Inc (HTZ) carry?
The net debt of Hertz Global Holdings Inc is $18.0B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 23, 2026