JD.com Inc (JD) fair value: what the stock is really worth
We calculate from audited financials what JD.com Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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JD.com Inc
JD · USUndervaluedThe stock appears undervalued with acceptable quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
60‑month range $19.59 – $80.45 · fair‑value band $21.74 – $52.24 · the $27.06 price screens below the $32.42 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 13, 2026.
Company profile
JD.com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China and Europe. It operates through three segments: JD Retail, JD Logistics, and New Businesses.
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JD.com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China and Europe. It operates through three segments: JD Retail, JD Logistics, and New Businesses. The company provides home appliances; mobile handsets and other digital products; computers, including desktop, laptop, and other various products, as well as printers and other office equipment; furniture and household goods; apparel; cosmetics and other personal care items; and pet products. It offers women's shoes, bags, watches, jewelry, and luxury goods; men's shoes, sports gear, and fitness equipment; automobiles and accessories; maternal and childcare products; toys and musical instruments; food, beverages, and fresh produce; gifts, flowers, and plants; and pharmaceutical and healthcare products, such as OCT pharmaceutical products, nutritional supplements, healthcare services, and other healthcare equipment. In addition, the company provides books, e-books, music, movies, and other media products; virtual goods consisting of online travel agency, attraction tickets, and prepaid phone cards and game cards; industrial products; and installation and maintenance services. Further, it offers online marketplace services for third-party merchants; marketing services; and omni-channel solutions to customers and offline retailers, as well as online healthcare services. Additionally, the company develops, owns, and manages its logistics facilities and other real estate properties to support third parties; and offers asset management services and integrated service platform; leasing of storage facilities and related management services, as well as engages in online retail business; technology-driven supply chain solutions; and logistics services. The company was formerly known as 360buy Jingdong Inc. and changed its name to JD.com, Inc. in January 2014. JD.com, Inc. was incorporated in 2006 and is headquartered in Beijing, the People's Republic of China.
Stock analysis
JD.com Inc Adr (JD) currently trades at $27.06, while our model-based Fair Value estimate is $32.42, implying the stock looks roughly 16.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $211.36 per share, and 23 of the 23 models we run sit above the $27.06 price.
Bear case: the Economic Profit group reads lowest at $76.02, and 0 of the 23 models stay below the price. Evidence for this calculation is medium.
Scenario range: $21.74 (bear) to $52.24 (bull), the price of $27.06 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
JD.com Inc Adr reported revenue of 1.3T CNY in FY2025 versus 952B CNY in FY2021, a compound +8.3%/yr. Reported net income was 19.6B CNY in FY2025.
Key figures
Market cap $40.3B · P/E ratio 19.8 · P/S ratio 0.30 · EPS (TTM) $1.37 · Dividend yield 3.6% · Net margin 1.5% · Return on equity 6.0% · Return on assets (EBIT) 2.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 24% below its 52-week high and 14% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 20%, JD screens cheaper than that median.
Fair Value models
All 23 models by family
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Set up alert →Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 47
Revenue & earnings trend
Growth Forecast
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Recent news
- JD.com’s Ceconomy deal concessions face pushback from rivals – report
- JD.com, Inc. (JD) is Attracting Investor Attention: Here is What You Should Know
Compare JD.com Inc Adr with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 109 stocks
Valuation Multiplesvs Internet Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $256.78 | $127.67 | −50% |
| Alibaba Group 89988 | HK$92.00 | HK$45.67 | −50% |
| PDD Holdings PDD | $77.81 | $297.49 | +282% |
| MercadoLibre, Inc MELI | $1,897 | $2,087 | +10% |
| DoorDash, Inc DASH | $201.95 | $203.66 | +1% |
| Sea Limited SE | $106.24 | $129.32 | +22% |
| JD.com, Inc 89618 | ¥90.85 | ¥70.41 | −22% |
| eBay Inc EBAY | $107.75 | $118.53 | +10% |
| Coupang, Inc CPNG | $15.12 | $4.06 | −73% |
| Delivery Hero SE DHER | €36.84 | €12.71 | −65% |
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Key figures of JD.com Inc Adr
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