JD Sports Fashion plc (JDDSF) fair value: what the stock is really worth
We calculate from audited financials what JD Sports Fashion plc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
60‑month range $0.9390 – $3.03 · fair‑value band $2.22 – $4.14 · the $1.06 price screens below the $3.18 fair value. Dashed = 300-day average. As of Sep 13, 2026.
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors segments.
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JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards. It offers products under the JD, Finish Line, JD Gyms, Size", Footpatrol, Livestock, Hibbett, DTLR, Shoe Palace, Sizeer, Courir, Sprinter, Sport Zone, Go Outdoors, Blacks, Tiso, Ultimate Outdoors, Fishing Republic, Millets, and Naylors brand names. The company sells its products through retail stores and websites. JD Sports Fashion Plc was founded in 1981 and is headquartered in Bury, the United Kingdom. The company operates as a subsidiary of Pentland Group Limited.
Stock analysis
JD Sports Fashion plc (JDDSF) currently trades at $1.06, while our model-based Fair Value estimate is $3.18, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $4.44 per share, and 22 of the 26 models we run sit above the $1.06 price.
Bear case: the Asset-Based group reads lowest at $0.4200, and 4 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $2.22 (bear) to $4.14 (bull), the price of $1.06 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
JD Sports Fashion plc reported revenue of £12.7B in FY2026 versus £8.6B in FY2022, a compound +10.3%/yr. Reported net income was £436M in FY2026, compounding +4.2%/yr from FY2022.
Key figures
Market cap $5.4B · P/E ratio 9.6 · P/S ratio 0.33 · EPS (TTM) $0.1100 · Dividend yield 1.1% · Net margin 3.4% · Return on equity 13.7% · Return on assets (EBIT) 9.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 25% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 200%, JDDSF screens cheaper than that median.
Fair Value models
Bear $2.22Fair Value $3.18Bull $4.14
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then ($0.0620 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.82/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+10.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.5%
Revenue growth 32 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+12.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.0%
Dividend (yield on the price)1.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11% vs 16%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 7%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−12.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.4%
Yearly sales growth analysts expect, extended to five years.
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 100 stocks
Beats the industry median on 11/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+143% · Top 25%
Profitability
Return on equity (TTM)14% · Above median
Return on assets6% · Above median
Net margin (TTM)3% · Above median
Operating margin (TTM)8% · Above median
Growth and dividend
Revenue growth5% · Above median
Dividend yield (TTM)1.1% · Bottom 25%
Balance sheet
Debt / equity0.17× · Highest 25%
Valuation Multiplesvs Apparel Retail median · lower = cheaper
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Is JD Sports Fashion plc (JDDSF) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of $3.18 versus the last price from Sep 11, 2026 of $1.06, about +200% upside (undervalued).
What is the fair value of JDDSF?
Our model-based fair value for JD Sports Fashion plc is $3.18 (as of Sep 13, 2026), built from audited fundamentals. Last price (from Sep 11, 2026): $1.06.
What is the quality score of JDDSF?
JD Sports Fashion plc has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for JD Sports Fashion plc (JDDSF)?
Our model-based price target is the fair value of $3.18 (as of Sep 13, 2026) from 26 valuation models. Cautious scenario $2.22, optimistic scenario $4.14. It is a calculation from audited fundamentals, not an analyst target.
What is the JD Sports Fashion plc stock forecast for 2026?
Our models put fair value at $3.18, about +200% upside versus the last price from Sep 11, 2026 of $1.06 (undervalued). Cautious scenario $2.22, optimistic scenario $4.14. The calculation is refreshed regularly with new filings.
What is the revenue of JD Sports Fashion plc (JDDSF)?
JD Sports Fashion plc reported trailing-twelve-month revenue of about $12.7B (latest available figure, as of Sep 13, 2026).
Does JD Sports Fashion plc pay a dividend?
JD Sports Fashion plc currently shows a dividend yield of about 1.13% relative to its recent price (as of Sep 13, 2026).
What growth is priced into JD Sports Fashion plc (JDDSF)?
For today's price to be fair in a discounted-cash-flow model, JD Sports Fashion plc would have to grow free cash flow by -12.6 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +15.5 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of JDDSF use?
Our models discount JD Sports Fashion plc at 11.2 %: a base by market capitalisation (mid), damped by beta 1.60, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For JD Sports Fashion plc that is -12.6 % per year a year over ten years, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has JD Sports Fashion plc (JDDSF) delivered so far?
Over the past 5 years revenue at JD Sports Fashion plc grew +15.5 % a year. The price currently implies -12.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of JD Sports Fashion plc (JDDSF) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into JD Sports Fashion plc (-12.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of JD Sports Fashion plc (JDDSF)?
The free-cash-flow yield on the price is 18.47 %: that much free cash flow JD Sports Fashion plc produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of JD Sports Fashion plc (JDDSF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For JD Sports Fashion plc it is $3.18 per share (as of Sep 13, 2026), against a price of $1.06. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is JD Sports Fashion plc stock overvalued or undervalued in 2026?
As of Sep 13, 2026, JDDSF trades below its calculated fair value: price $1.06, fair value $3.18, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JDDSF?
No. The price is what the market pays today ($1.06); the fair value is what the company's own numbers justify ($3.18). For JD Sports Fashion plc the two are $2.12 per share apart. That gap is exactly why we show both numbers side by side.
How much is JD Sports Fashion plc worth?
The market values JD Sports Fashion plc at about $5.4B (market capitalisation, as of Sep 13, 2026). Per share that is $1.06; our models calculate a fair value of $3.18 per share.
What do the bullish and bearish scenarios say about JDDSF?
Our models span a range for JD Sports Fashion plc: cautious scenario $2.22, base $3.18, optimistic $4.14 per share (as of Sep 13, 2026, price $1.06). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of JDDSF?
JD Sports Fashion plc trades at a price-to-earnings ratio of 9.6 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $3.18 is built from several models across several years. Other multiples: PEG 0.8, P/B 1.9, P/S 0.5, EV/EBITDA 4.1.
What is the PEG ratio of JDDSF?
The PEG ratio of JD Sports Fashion plc is 0.82 (P/E divided by earnings growth, as of Sep 13, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of JD Sports Fashion plc (JDDSF)?
Balance-sheet figures for JD Sports Fashion plc (as of Sep 13, 2026): return on equity 13.7%, debt of 0.17 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is JDDSF from its 52-week high?
JD Sports Fashion plc trades at $1.06, about 25% below its 52-week high of $1.40 and 13% above the low of $0.9390 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of $3.18 is for.
Which stocks are comparable to JD Sports Fashion plc?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is JD Sports Fashion plc stock attractive at the current price?
The data as of Sep 13, 2026: price $1.06, calculated fair value $3.18 (+200%), Quality Score 65/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JDDSF calculated?
We run JD Sports Fashion plc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $3.18, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. JD Sports Fashion plc currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of JD Sports Fashion plc (JDDSF)?
The latest price we hold is from Sep 11, 2026 and stands at $1.06. Our model-based fair value is $3.18, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with JD Sports Fashion plc right now?
The price is below even our cautious bear case ($2.22). The market is more pessimistic than our downside scenario. Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($2.22 to $4.14) leaves room in how you read the outcome.
Where does the earnings growth of JD Sports Fashion plc (JDDSF) come from?
Earnings per share at JD Sports Fashion plc grew +17.3 % a year from 2015 to 2026. Broken into its drivers: revenue per share +21.4 %, EBIT margin −0.2 %, tax rate −0.4 %, residual (interest, one-offs) −2.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of JD Sports Fashion plc
How large is the market capitalisation of JD Sports Fashion plc (JDDSF)?
The market capitalisation of JD Sports Fashion plc is $5.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of JD Sports Fashion plc (JDDSF)?
The price-to-sales ratio of JD Sports Fashion plc is 0.33 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of JD Sports Fashion plc (JDDSF)?
Earnings per share at JD Sports Fashion plc are $0.1100 (price ÷ EPS = P/E 9.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of JD Sports Fashion plc (JDDSF)?
The dividend yield of JD Sports Fashion plc is 1.1% (payout 10.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of JD Sports Fashion plc (JDDSF)?
The net margin of JD Sports Fashion plc is 3.4% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of JD Sports Fashion plc (JDDSF)?
The return on equity (ROE) of JD Sports Fashion plc is 13.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of JD Sports Fashion plc (JDDSF)?
On an EBIT basis the return on assets of JD Sports Fashion plc is 9.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of JD Sports Fashion plc (JDDSF)?
The operating margin of JD Sports Fashion plc is 8.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at JD Sports Fashion plc (JDDSF)?
Revenue at JD Sports Fashion plc is growing +4.6% versus a year earlier (3y avg +7.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at JD Sports Fashion plc (JDDSF)?
Earnings per share at JD Sports Fashion plc are growing −14.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does JD Sports Fashion plc (JDDSF) carry?
The net debt of JD Sports Fashion plc is $2.8B (fiscal year 2026, ≈ 2.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 13, 2026