Jay Mart Public Company Limited (JMART) fair value: what the stock is really worth
As of Oct 9, 2026: fair value of Jay Mart Public Company Limited THB 12.26, price THB 9.70, upside +26.4%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Jay Mart Public Company Limited
JMART · BKUndervaluedThe stock appears undervalued with acceptable quality.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range 5.22 THB – 55.76 THB · fair‑value band 7.27 THB – 17.72 THB · the 9.70 THB price screens below the 12.26 THB fair value. Dashed = 300-day average. As of Oct 2, 2026.
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Company profile
Jaymart Group Holdings Public Company Limited, together with its subsidiaries, engages in the wholesale and retail of mobile phones, accessories, and gadgets in Thailand. The company operates through four segments: Trading Business, Debt Collection Business, Rental Business, and Others.
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Jaymart Group Holdings Public Company Limited, together with its subsidiaries, engages in the wholesale and retail of mobile phones, accessories, and gadgets in Thailand. The company operates through four segments: Trading Business, Debt Collection Business, Rental Business, and Others. It is also involved in the sales of land and houses and residential condominium; debts management and collection; property development; ecommerce business; distribution of food and beverage; sale of electrical appliances; distributing consumer goods and commercial products, such as sewing machines, freezers, agricultural tools and equipment, online mobile top-up machines, coin-operated fuel dispensers, and slush machines; software consulting; insurance broker; elderly care school; blockchain business; consulting on business operation related information technology and e-commerce business; operation of electronic network for peer-to-peer lending platform; and provision of finance leasing and consumer lending, non-life insurance, digital point collection, and appraisal services. In addition, the company engages in healthcare and physical therapy business; financial technology department; brand and creator management agency; digital asset consultation; selling and renting rental spaces for mobile phone and IT retail stores; operation of coffee shop and restaurant under the Casa Lapin brand; distributing renewable energy products to retail customers and households; and offers J point, a system that allows customer to accumulate points based on spending. The company Jay Mart Public Company Limited was formerly known as Jay Mart Public Company Limited and changed its name to Jaymart Group Holdings Public Company Limited in April 2023. The company was founded in 1988 and is based in Bangkok, Thailand.
Stock analysis
Jay Mart Public Company Limited (JMART) currently trades at 9.70 THB, while our model-based Fair Value estimate is 12.26 THB, implying the stock looks roughly 20.9% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 12.65 THB per share, and 5 of the 13 models we run sit above the 9.70 THB price.
Bear case: the Multiples group reads lowest at 2.11 THB, and 8 of the 13 models stay below the price. Evidence for this calculation is low.
Scenario range: 7.27 THB (bear) to 17.72 THB (bull), the price of 9.70 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Jay Mart Public Company Limited reported revenue of 15.4B THB in FY2025 versus 11.8B THB in FY2021, a compound +6.9%/yr. Reported net income was −162M THB in FY2025.
Key figures
Market cap 14.2B THB (≈ $424M) · P/S ratio 0.94 · EPS (TTM) −0.0300 THB · Dividend yield 1.4% · Net margin −1.1% · Return on equity 0.6% · Return on assets (EBIT) 4.6% · Operating margin 10.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 21% below its 52-week high and 64% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at 26%, JMART screens cheaper than that median.
Fair Value models
All 14 models by family
Quality Score breakdown
Of which business quality 51 · Market factors (momentum, volatility) 54
Revenue & earnings trend
Growth Forecast
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Compare Jay Mart Public Company Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Thailand market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| DICK'S Sporting Goods, Inc DKS | $136.08 | $201.62 | +48% | vs JMART |
| Alimentation Couche-Tard Inc ATD | C$78.50 | C$106.10 | +35% | vs JMART |
| Ulta Beauty, Inc ULTA | $543.69 | $650.56 | +20% | vs JMART |
| Tractor Supply Company TSCO | $33.48 | $36.59 | +9% | vs JMART |
| Best Buy Co BBY | $87.97 | $94.70 | +8% | vs JMART |
| Five Below, Inc FIVE | $222.60 | $184.99 | −17% | vs JMART |
| China Tourism Group 601888 | ¥51.46 | ¥40.40 | −21% | vs JMART |
| Williams-Sonoma, Inc WSM | $232.30 | $164.11 | −29% | vs JMART |
| Casey's General Stores, Inc CASY | $617.76 | $405.93 | −34% | vs JMART |
| GameStop Corp GME | $23.39 | $13.85 | −41% | vs JMART |
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Key figures of Jay Mart Public Company Limited
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