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Johnson Outdoors Inc (JOUT) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Johnson Outdoors Inc $67.97, price $44.03, upside +54.4%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
  3. Add to watchlist

Consumer Cyclical · US · ISIN US4791671088

JO Johnson Outdoors Inc logo Some data Sep 23, 2026

Johnson Outdoors Inc

JOUT · US

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

✓Fair value $67.97 · Strongly undervalued (+54%)
!Quality 63/100
!Weak Growth (revenue 5y −0.1 %/yr)
!Loss-making · -2.3% net margin (TTM)
✓Low debt · generates free cash flow
·3.00% dividend yield
✓Ranks above peers (9/14)
!Narrow moat 22/100
!Insider activity 40/100
!Evidence only medium, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$107.88 $21.03 Fair Value $67.97 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $21.03 – $107.88 · fair‑value band $55.24 – $84.04 · the $44.03 price screens below the $67.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through Fishing; Camping & Watercraft Recreation; and Diving segments.

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Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through Fishing; Camping & Watercraft Recreation; and Diving segments. The Fishing segment offers electric motors for quiet trolling or primary propulsion, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping & Watercraft Recreation segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors; and kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites and internet retailers. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

Stock analysis

Johnson Outdoors Inc (JOUT) currently trades at $44.03, while our model-based Fair Value estimate is $67.97, implying the stock looks roughly 35.2% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $66.81 per share, and 7 of the 12 models we run sit above the $44.03 price.

Bear case: the Dividend Discount group reads lowest at $14.17, and 5 of the 12 models stay below the price. Evidence for this calculation is medium.

Scenario range: $55.24 (bear) to $84.04 (bull), the price of $44.03 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Johnson Outdoors Inc reported revenue of $592M in FY2025 versus $752M in FY2021, a compound −5.8%/yr. Reported net income was −$34.3M in FY2025.

Key figures

Market cap $452M · P/S ratio 0.75 · EPS (TTM) $−1.51 · Dividend yield 3.0% · Net margin −5.8% · Return on equity −3.5% · Return on assets (EBIT) 3.7% · Operating margin 5.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).

What moves the price

The share trades about 18% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 38% fair-value upside, at 54%, JOUT screens cheaper than that median.

Fair Value models

Bear $55.24 Fair Value $67.97 Bull $84.04
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $56.02 $66.46 $83.18 82
Growth DCF $56.93 $66.81 $81.52 80
5Y EBITDA Exit $36.95 $39.44 $42.59 77
All 12 models by family
DCF Models
FCF DCF $56.02 $66.46 $83.18 82
5Y Revenue Exit $55.79 $71.70 $93.87 74
5Y EBITDA Exit $36.95 $39.44 $42.59 77
10Y Revenue Exit $54.67 $67.77 $82.78 68
10Y EBITDA Exit $44.97 $48.23 $51.35 70
Dividend Discount
Gordon GGM $11.32 $14.17 $16.83 69
DDM Multi-Stage $11.32 $14.64 $18.16 67
Multiples
EV/EBITDA $23.34 $24.78 $26.21 67
EV/Revenue $58.53 $75.46 $92.39 54
Asset-Based
NCAV (Graham) $22.57 $30.25 $45.14 54
Growth DCF
Growth DCF $56.93 $66.81 $81.52 80
Rev-Margin DCF $55.79 $72.42 $92.39 74

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Quality Score breakdown

Overall quality 63/100

Of which business quality 65 · Market factors (momentum, volatility) 50

Profitability 27
Margins and returns on capital today
Quality Growth 55
Are margins and returns improving?
Cashflow 47
Earnings quality: real cash, not paper profit
Fin. Strength 99
Balance sheet, leverage, solvency risk
Investment 99
Disciplined investing over empire-building
Low Volatility 65
Calm price path (market factor)
Momentum 42
Price trend over the last 3–12 months (market factor)
52W Momentum 45
Distance to the 52-week high (market factor)
Net Issuance 78
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−0.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.1%
Start year 2020 (pandemic). Over 10 years: +3.2% a year
Revenue growth 38 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
12.0% (2020) → −2.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−7.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −10.0% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 189 stocks

Beats the industry median on 8/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 63 · Top 25%
Fair Value upside +54% · Above median
Profitability
Return on assets 1% · Below median
Net margin (TTM) −2% · Below median
Operating margin (TTM) 5% · Above median
Growth and dividend
Revenue growth 16% · Top 25%
Dividend yield (TTM) 3.0% · Above median

Valuation Multiplesvs Leisure median · lower = cheaper

P/B 1.08× · Cheaper than median
P/S (TTM) 0.69× · Cheaper than median
P/FCF 11.2× · Priciest 25%
EV/EBITDA 10.1× · Pricier than median
PEG 1.41× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 43
FUTURE (revenue growth)78 · sector 14
PAST (return on equity)0 · sector 19
HEALTH (low debt)100 · sector 94
DIVIDEND (yield)60 · sector 57

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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10 more Leisure stocks, each showing price versus our Fair Value estimate.

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ANTA Sports Products Limited 2020 HK$71.80 HK$166.82 +132%
Pop Mart International Group 9992 HK$153.50 HK$211.79 +38%
Amer Sports, Inc AS $27.65 $19.17 −31%
Hasbro, Inc HAS $86.91 $85.71 −1%
Life Time Group LTH $38.19 $15.61 −59%
Acushnet Holdings GOLF $83.20 $42.95 −48%
Ninebot Limited 689009 ¥37.48 ¥108.20 +189%
Li Ning Company 2331 HK$12.38 HK$29.57 +139%
Benefit Systems S.A BFT 5,070 PLN 5,577 PLN +10%
Mattel, Inc MAT $13.21 $21.24 +61%

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Johnson Outdoors Inc · Fair Value
$67.97 +35%Fair Value
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Cite: Fair Value Calculator (2026). "Johnson Outdoors Inc Fair Value". https://www.fairvalue-calculator.com/stock/JOUT

Frequently asked questions

Is Johnson Outdoors Inc (JOUT) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $67.97 versus a price of $44.03, about +54% upside (undervalued).
What is the fair value of JOUT?
Our model-based fair value for Johnson Outdoors Inc is $67.97 (as of Sep 23, 2026), built from audited fundamentals. The current price: $44.03.
What is the quality score of JOUT?
Johnson Outdoors Inc has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Johnson Outdoors Inc (JOUT)?
Our model-based price target is the fair value of $67.97 (as of Sep 23, 2026) from 12 valuation models. Cautious scenario $55.24, optimistic scenario $84.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Johnson Outdoors Inc stock forecast for 2026?
Our models put fair value at $67.97, about +54% upside versus a price of $44.03 (undervalued). Cautious scenario $55.24, optimistic scenario $84.04. The calculation is refreshed regularly with new filings.
What is the revenue of Johnson Outdoors Inc (JOUT)?
Johnson Outdoors Inc reported trailing-twelve-month revenue of about $652M (latest available figure, as of Sep 23, 2026).
Does Johnson Outdoors Inc pay a dividend?
Johnson Outdoors Inc currently shows a dividend yield of about 3.00% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Johnson Outdoors Inc (JOUT)?
For today's price to be fair in a discounted-cash-flow model, Johnson Outdoors Inc would have to grow free cash flow by -7.9 % per year for five years (discount rate 10.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -0.1 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of JOUT use?
Our models discount Johnson Outdoors Inc at 10.7 %: a base by market capitalisation (small), damped by beta 0.82, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Johnson Outdoors Inc that is -7.9 % per year a year over ten years, using the same discount rate (10.7 %) and the same formula as our fair value.
How much growth has Johnson Outdoors Inc (JOUT) delivered so far?
Over the past 5 years revenue at Johnson Outdoors Inc grew -0.1 % a year. The price currently implies -7.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Johnson Outdoors Inc (JOUT) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Johnson Outdoors Inc (-7.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Johnson Outdoors Inc (JOUT)?
The free-cash-flow yield on the price is 8.90 %: that much free cash flow Johnson Outdoors Inc produces per unit of market value. When it exceeds the discount rate of our models (10.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Johnson Outdoors Inc (JOUT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Johnson Outdoors Inc it is $67.97 per share (as of Sep 23, 2026), against a price of $44.03. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is Johnson Outdoors Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, JOUT trades below its calculated fair value: price $44.03, fair value $67.97, a gap of about +54% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JOUT?
No. The price is what the market pays today ($44.03); the fair value is what the company's own numbers justify ($67.97). For Johnson Outdoors Inc the two are $23.94 per share apart. That gap is exactly why we show both numbers side by side.
How much is Johnson Outdoors Inc worth?
The market values Johnson Outdoors Inc at about $452M (market capitalisation, as of Sep 23, 2026). Per share that is $44.03; our models calculate a fair value of $67.97 per share.
What do the bullish and bearish scenarios say about JOUT?
Our models span a range for Johnson Outdoors Inc: cautious scenario $55.24, base $67.97, optimistic $84.04 per share (as of Sep 23, 2026, price $44.03). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of JOUT?
The PEG ratio of Johnson Outdoors Inc is 1.41 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Johnson Outdoors Inc (JOUT)?
Balance-sheet figures for Johnson Outdoors Inc (as of Sep 23, 2026): return on equity −3.5%. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is JOUT from its 52-week high?
Johnson Outdoors Inc trades at $44.03, about 18% below its 52-week high of $53.50 and 21% above the low of $36.43 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $67.97 is for.
Which stocks are comparable to Johnson Outdoors Inc?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Johnson Outdoors Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $44.03, calculated fair value $67.97 (+54%), Quality Score 63/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JOUT calculated?
We run Johnson Outdoors Inc through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $67.97, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Johnson Outdoors Inc currently trades 54 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Johnson Outdoors Inc (JOUT)?
The closing price on Sep 23, 2026 was $44.03. Our model-based fair value is $67.97, about +54% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Johnson Outdoors Inc right now?
The price is below even our cautious bear case ($55.24). The market is more pessimistic than our downside scenario. Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Johnson Outdoors Inc

How large is the market capitalisation of Johnson Outdoors Inc (JOUT)?
The market capitalisation of Johnson Outdoors Inc is $452M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Johnson Outdoors Inc (JOUT)?
The price-to-sales ratio of Johnson Outdoors Inc is 0.75 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Johnson Outdoors Inc (JOUT)?
Earnings per share at Johnson Outdoors Inc are $−1.51. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Johnson Outdoors Inc (JOUT)?
The dividend yield of Johnson Outdoors Inc is 3.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Johnson Outdoors Inc (JOUT)?
The net margin of Johnson Outdoors Inc is −5.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Johnson Outdoors Inc (JOUT)?
The return on equity (ROE) of Johnson Outdoors Inc is −3.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Johnson Outdoors Inc (JOUT)?
On an EBIT basis the return on assets of Johnson Outdoors Inc is 3.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Johnson Outdoors Inc (JOUT)?
The operating margin of Johnson Outdoors Inc is 5.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Johnson Outdoors Inc (JOUT)?
Revenue at Johnson Outdoors Inc is growing +15.5% versus a year earlier (3y avg −7.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Johnson Outdoors Inc (JOUT)?
Earnings per share at Johnson Outdoors Inc are growing +305% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Johnson Outdoors Inc (JOUT) hold?
Johnson Outdoors Inc holds more cash than debt, $128M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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