Johnson Outdoors Inc (JOUT) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Johnson Outdoors Inc stock $68.27, price $47.28, upside +44.4%, quality 64 out of 100. Rating: undervalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
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Johnson Outdoors Inc
JOUT · USThe stock costs 31% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $20.72 – $105.57 · fair‑value band $55.33 – $84.27 · the $47.28 price screens below the $68.27 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Company profile
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through Fishing; Camping & Watercraft Recreation; and Diving segments.
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The Fishing segment offers electric motors for quiet trolling or primary propulsion, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation and marine cartography; and downriggers for controlled-depth fishing.
This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors.
The Camping & Watercraft Recreation segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors; and kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands.
The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand.
This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites and internet retailers.
The company was founded in 1970 and is headquartered in Racine, Wisconsin.
Stock analysis
Johnson Outdoors Inc (JOUT) currently trades at $47.28, while our model-based Fair Value estimate is $68.27, implying the stock looks roughly 31% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $70.89 per share, and 7 of the 10 models we run sit above the $47.28 price.
Bear case: the Asset-Based group reads lowest at $24.06, and 3 of the 10 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $55.33 (bear) to $84.27 (bull), the price of $47.28 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Johnson Outdoors Inc reported revenue of $592M in FY2025 versus $752M in FY2021, a compound −5.8%/yr. Reported net income was −$34.3M in FY2025.
Key figures
Market cap $491M Small · P/S ratio 0.72 · EPS (TTM) $−0.8300 · Dividend yield 2.8% · Net margin −1.2% · Return on equity −1.8% · Return on assets (EBIT) 3.7% (5-year average) · Operating margin 9.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 24 out of 100 (low confidence).
What moves the price
The share trades about 10% below its 52-week high and 32% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 44%, JOUT screens cheaper than that median.
Fair Value models
All 10 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 2 officers or directors sold shares worth $440,714 and none bought.
- SaleEdward A StevensDirector6,250 shares at $47.86$299,125Aug 18, 2026
- SaleJohn M Fahey JrDirector4× since Mar 2, 2026: 7,096 shares, avg. $45.83$325,196Jun 11, 2026
- SaleRichard Casey SheahanDirector7,580 shares at $49.77$377,257Feb 23, 2026
- SaleEdward F LangDirector2,000 shares at $43.94$87,880Dec 17, 2025
Plus one other filing such as a grant, option exercise or tax withholding. It is not a market purchase or sale.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch JOUT, get fair value alerts →
Earlier news
- Johnson Outdoors declares $0.33 dividend
- North America Water Sports Products Market Outlook 2026-2035 - Featuring Profiles of Leading Companies Johnson Outdoors, Brunswick Corporati
- Johnson Outdoor (JOUT) Q3 Earnings and Revenues Top Estimates
- Johnson Outdoors Reports Fiscal Third Quarter Results
Compare Johnson Outdoors Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 169 stocks
Valuation Multiplesvs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Net margin by industry
- P/B ratio by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Li Ning Company 2331 | HK$15.48 | HK$29.34 | +90% | vs JOUT |
| Ninebot Limited 689009 | ¥34.77 | ¥52.88 | +52% | vs JOUT |
| Pop Mart International Group 9992 | HK$141.90 | HK$207.44 | +46% | vs JOUT |
| Mattel, Inc MAT | $15.35 | $22.25 | +45% | vs JOUT |
| Planet Fitness, Inc PLNT | $60.31 | $66.34 | +10% | vs JOUT |
| Fluidra, S.A FDR | €19.32 | €21.25 | +10% | vs JOUT |
| Amer Sports, Inc AS | $31.47 | $19.17 | −39% | vs JOUT |
| Acushnet Holdings GOLF | $80.74 | $44.21 | −45% | vs JOUT |
| Life Time Group LTH | $47.12 | $16.00 | −66% | vs JOUT |
| Hasbro, Inc HAS | $118.91 | $32.71 | −72% | vs JOUT |
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Key figures of Johnson Outdoors Inc
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