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Jones Soda Co (JSDA) Fair Value & Analysis

Consumer Defensive · US · Market cap $32.5M

Price$0.2850
Fair Value$0.0700
Upside-75.4%
Quality95/100
Evidence: Low Range $0.0500 – $0.0800

Fair value as of: Jun 24, 2026

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Analysis

Jones Soda Co (JSDA) currently trades at $0.2850, while our model-based Fair Value estimate is $0.0700 — implying the stock looks roughly 75.4% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

Jones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages in the United States and Canada. The company offers carbonated soft drinks under the Jones Soda brand; health-focused sodas under the Pop Jones brand; hemp-derived Delta-9 THC products, including shooters, gummies, and zero sugar sodas under the Mary Jones brand; and hard craft sodas spiked with alcohol under the Spike Jones brand. It also provides co-branded and private label products; and fountain products, including cane sugar cola, sugar-free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime. In addition, the company sells various products online, including soda with customized labels, wearables, candies, and other items; and licenses its trademarks for use on products sold by other manufacturers. It sells and distributes its products through a network of independent distributors and directly to national and regional retail accounts, as well as …

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Frequently asked questions

Is Jones Soda Co (JSDA) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $0.0700 versus a price of $0.2850 — about −75% (overvalued). Model-based estimate, not financial advice.
What is the fair value of JSDA?
Our 21-model fair value for Jones Soda Co is $0.0700 (as of Jun 24, 2026), built from audited fundamentals. The current price is $0.2850.
What is the quality score of JSDA?
Jones Soda Co has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.