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Jones Soda Co (JSDA) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Jones Soda Co stock $0.15, price $0.25, that is 40.0% below the price, quality 40 out of 100. Rating: strongly overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Defensive US

JS Jones Soda Co logo Thin data Nov 10, 2026

Jones Soda Co

JSDA · US
Very expensive, weak quality

Our calculation puts a fair price 40% below what the stock costs today.

Revenue last quarter +108% vs. a year ago.
Quality 40/100
Expensive Growth (revenue 5y +16.2 %/yr in USD)
Moderate debt
Insiders bought $0 (6M)
Fair value $0.1513 · Strongly overvalued
Loss-making · -10.5% net margin (TTM)
Negative free cash flow
Trails peers (2/10)
Narrow moat 12/100
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$1.44 $0.1290 Fair Value $0.1513 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $0.1290 – $1.44 · fair‑value band $0.1135 – $0.1891 · the $0.2520 price screens above the $0.1513 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Jones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages in the United States and Canada.

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The company offers carbonated soft drinks under the Jones Soda brand; health-focused sodas under the Pop Jones brand; hemp-derived Delta-9 THC products, including shooters, gummies, and zero sugar sodas under the Mary Jones brand; and hard craft sodas spiked with alcohol under the Spike Jones brand.

It also provides co-branded and private label products; and fountain products, including cane sugar cola, sugar-free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime.

In addition, the company sells various products online, including soda with customized labels, wearables, candies, and other items; and licenses its trademarks for use on products sold by other manufacturers.

It sells and distributes its products through a network of independent distributors and directly to national and regional retail accounts, as well as to grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants.

Jones Soda Co. was founded in 1986 and is headquartered in Seattle, Washington.

Stock analysis

Jones Soda Co (JSDA) currently trades at $0.2520, while our estimate is $0.1513, 40% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.1135 (bear) to $0.1891 (bull), the price of $0.2520 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 40/100 (below-average quality), in the Consumer Defensive sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Jones Soda Co reported revenue of $25.3M in FY2025 versus $14.8M in FY2021, a compound +14.4%/yr. Reported net income was −$1.8M in FY2025.

Key figures

Market cap $29.8M Micro · P/S ratio 0.78 · EPS (TTM) $−0.0200 · Net margin −7.0% · Return on equity −136% · Return on assets (EBIT) −50.7% (5-year average) · Operating margin −5.2% · Revenue (TTM) $38.8M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (medium confidence).

What moves the price

The share trades about 35% below its 52-week high and 48% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −22% fair-value upside, at −40%, JSDA screens richer than that median.

Fair Value

Bear $0.1135 Fair Value $0.1513 Bull $0.1891
Price $0.2520 · Downside -40.0%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 40/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 36
How much profit the company makes from its sales and capital
Quality Growth 80
Are margins and returns getting better?
Cashflow 5
Do the profits arrive as real cash?
Financial strength 20
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 24
How calm the share price moves, does not count
Price momentum 41
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 54
Distance to the 52-week high, does not count
New shares 42
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 2 officers or directors bought shares worth $0, most recently on Aug 6, 2026. Buying cluster

  • BuyBrian MeadowsChief Financial Officer303,030 shares at ?Aug 6, 2026
  • BuyScott F. HarveyPresident and CEO303,030 shares at ?Jul 7, 2026

Plus 5 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+42.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.2%
Start year 2020 (pandemic). Over 10 years: +6.4% a year
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−23.7% (2020) → −18.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

JSDA screens overvalued: fair value 40% below the price. Compare with The Coca-Cola Company →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 87 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 40 · Bottom 25%
Fair Value upside −40.0% · Bottom 25%
Profitability
Return on assets −11.7% · Bottom 25%
Net margin (12 months) −10.5% · Bottom 25%
Operating margin (12 months) −5.2% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 107.8% · Top 25%
Balance sheet
Debt / equity 1.21× · Highest 25%

Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper

P/B 20.32× · Priciest 25%
P/S (12 months) 0.77× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 21
FUTURE (revenue growth)100 · sector 37
PAST (return on equity)0 · sector 51
HEALTH (low debt)39 · sector 96
DIVIDEND (yield)0 · sector 58

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

Similar stocks

10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Eastroc Beverage (Group) Co 605499 ¥112.06 ¥173.16 +55% vs JSDA
Nongfu Spring Co 9633 HK$45.52 HK$49.26 +8% vs JSDA
Celsius Holdings CELH $32.80 $35.38 +8% vs JSDA
Monster Beverage Corporation MNST $45.34 $41.19 −9% vs JSDA
Varun Beverages Limited VBL ₹435.00 ₹339.34 −22% vs JSDA
Coca-Cola Europacific Partners PLC CCEP $117.55 $89.56 −24% vs JSDA
PepsiCo, Inc PEP $143.61 $97.18 −32% vs JSDA
Keurig Dr Pepper Inc KDP $37.59 $24.43 −35% vs JSDA
Primo Brands Corporation PRMB $24.07 $12.23 −49% vs JSDA
The Coca-Cola Company KO $96.91 $29.32 −70% vs JSDA

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Jones Soda Co: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Jones Soda Co Fair Value". https://www.fairvalue-calculator.com/stock/JSDA

Frequently asked questions

Is Jones Soda Co (JSDA) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $0.1513 versus a price of $0.2520, about 40% lower (overvalued).
What is the fair value of JSDA?
Our estimate for Jones Soda Co is $0.1513 (as of Nov 10, 2026), built from audited fundamentals. The current price: $0.2520.
What is the quality score of JSDA?
Jones Soda Co has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Jones Soda Co (JSDA)?
Our calculated price target is the estimate of $0.1513 (as of Nov 10, 2026). Cautious scenario $0.1135, optimistic scenario $0.1891. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Jones Soda Co stock forecast for 2026?
Our estimate puts fair value at $0.1513, about 40% lower versus a price of $0.2520 (overvalued). Cautious scenario $0.1135, optimistic scenario $0.1891. The calculation is refreshed regularly with new filings.
What is the revenue of Jones Soda Co (JSDA)?
Jones Soda Co reported trailing-twelve-month revenue of about $38.8M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Jones Soda Co (JSDA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Jones Soda Co it is $0.1513 per share (as of Nov 10, 2026), against a price of $0.2520.
Is Jones Soda Co stock overvalued or undervalued in 2026?
As of Nov 10, 2026, JSDA trades above its calculated fair value: price $0.2520, fair value $0.1513, a gap of about −40% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JSDA?
No. The price is what the market pays today ($0.2520); the fair value is what the company's own numbers justify ($0.1513). For Jones Soda Co the two are $0.1007 per share apart. That gap is exactly why we show both numbers side by side.
How much is Jones Soda Co worth?
The market values Jones Soda Co at about $29.8M (market capitalisation, as of Nov 10, 2026). Per share that is $0.2520; our models calculate a fair value of $0.1513 per share.
What do the bullish and bearish scenarios say about JSDA?
Our models span a range for Jones Soda Co: cautious scenario $0.1135, base $0.1513, optimistic $0.1891 per share (as of Nov 10, 2026, price $0.2520). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Jones Soda Co (JSDA)?
Balance-sheet figures for Jones Soda Co (as of Nov 10, 2026): return on equity −136.0%, debt of 1.21 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is JSDA from its 52-week high?
Jones Soda Co trades at $0.2520, about 35% below its 52-week high of $0.3850 and 48% above the low of $0.1700 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.1513 is for.
Which stocks are comparable to Jones Soda Co?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Jones Soda Co stock attractive at the current price?
The data as of Nov 10, 2026: price $0.2520, calculated fair value $0.1513 (−40%), Quality Score 40/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Jones Soda Co itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Jones Soda Co (JSDA)?
The closing price on Nov 10, 2026 was $0.2520. Our estimate is $0.1513, about 40% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Jones Soda Co right now?
The price sits above even our optimistic bull case ($0.1891). The favourable scenario is already priced in. Weak quality (40/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Jones Soda Co

How large is the market capitalisation of Jones Soda Co (JSDA)?
The market capitalisation of Jones Soda Co is $29.8M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Jones Soda Co (JSDA)?
The price-to-sales ratio of Jones Soda Co is 0.78 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Jones Soda Co (JSDA)?
Earnings per share at Jones Soda Co are $−0.0200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Jones Soda Co (JSDA)?
The net margin of Jones Soda Co is −7.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Jones Soda Co (JSDA)?
The return on equity (ROE) of Jones Soda Co is −136% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Jones Soda Co (JSDA)?
On an EBIT basis the return on assets of Jones Soda Co is −50.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Jones Soda Co (JSDA)?
The operating margin of Jones Soda Co is −5.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Jones Soda Co (JSDA)?
Revenue at Jones Soda Co is growing +108% versus a year earlier (3y avg +9.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Jones Soda Co (JSDA) generate?
The free cash flow of Jones Soda Co is −$1.7M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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