Kohl's Corporation (KSS) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Kohl's Corporation stock $45.45, price $23.04, upside +97.3%, quality 54 out of 100. Rating: strongly undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $5.83 – $46.74 · fair‑value band $34.09 – $56.81 · the $23.04 price screens below the $45.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website.
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The company provides its products primarily under the brand names of Apt. 9, Croft & Barrow, FLX, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.
Kohl's Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.
Stock analysis
Kohl's Corporation (KSS) currently trades at $23.04, while our model-based Fair Value estimate is $45.45, implying the stock looks roughly 49% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $102.91 per share, and 20 of the 24 models we run sit above the $23.04 price.
Bear case: the Dividend Discount group reads lowest at $5.34, and 4 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: $34.09 (bear) to $56.81 (bull), the price of $23.04 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Kohl's Corporation reported revenue of $15.5B in FY2026 versus $19.4B in FY2022, a compound −5.5%/yr. Reported net income was $272M in FY2026, compounding −26.6%/yr from FY2022.
Key figures
Market cap $2.7B Mid · P/E ratio 9.7 · P/S ratio 0.18 · EPS (TTM) $2.38 · Dividend yield 2.2% · Net margin 1.8% · Return on equity 6.7% · Return on assets (EBIT) 5.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 9% below its 52-week high and 99% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 5% fair-value upside, at 97%, KSS screens cheaper than that median.
Fair Value models
Bear$34.09Fair Value $45.45Bull$56.81
Price $23.04 · Upside +97.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 9 months old). Earnings retained since then ($1.45 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors sold shares worth $1.8M and none bought.
SaleJennifer J. KentChief Legal & Corp Affairs Off3× since Aug 3, 2026: 68,822 shares, avg. $22.00$1.5MOct 22, 202610b5-1 plan
SaleChristie RaymondSr. EVP, Chief Marketing Off.15,000 shares at $20.00$300,000Aug 3, 202610b5-1 plan
SaleMari SteinmetzSr. EVP, Chief People Officer7× since Mar 20, 2026: 5,116 shares, avg. $12.89$65,952Jul 16, 202610b5-1 plan
SaleJill TimmChief Financial Officer2× since Dec 4, 2025: 35,000 shares, avg. $23.11$808,750Dec 10, 202510b5-1 plan
Plus 33 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−4.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.5%
Start year 2021 (pandemic). Over 10 years: −2.1% a year
Revenue growth 34 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.9%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
−12.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−14.9%
Dividend (yield on the price)2.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−15.5% vs −4.0%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−2% → 3%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−19.5%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−0.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −21.4% a year for the price and −2.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Reasonable cash conversion from operations forms the main strength while low returns and limited differentiation in a highly competitive retail sector mark the key weakness.
Main risk: Category softness paired with higher fulfillment costs from new delivery partnerships risks eroding margins without lifting sales volumes.
Kohl's is expanding its holiday assortments in toys, beauty and home while adding same-day delivery through new partnerships. Our models see the shares as undervalued. Will these merchandising and convenience steps lift traffic and baskets enough to offset recent category softness, or will they mainly raise fulfillment costs without moving the needle on sales?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 107 stocks
Beats the industry median on 9/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score54 · Below median
Fair Value upside+97.3% · Top 25%
Profitability
Return on equity (12 months)6.7% · Above median
Return on assets2.0% · Above median
Net margin (12 months)1.8% · Below median
Operating margin (12 months)4.6% · Below median
Growth and dividend
Revenue growth (quarter YoY)−0.9% · Below median
Dividend yield (12 months)2.2% · Above median
Balance sheet
Debt / equity0.36× · Highest 25%
Valuation Multiplesvs Department Stores median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kohl's Corporation Fair Value". https://www.fairvalue-calculator.com/stock/KSS
Frequently asked questions
Is Kohl's Corporation (KSS) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $45.45 versus a price of $23.04, about +97% upside (undervalued).
What is the fair value of KSS?
Our model-based fair value for Kohl's Corporation is $45.45 (as of Nov 8, 2026), built from audited fundamentals. The current price: $23.04.
What is the quality score of KSS?
Kohl's Corporation has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kohl's Corporation (KSS)?
Our model-based price target is the fair value of $45.45 (as of Nov 8, 2026) from 24 valuation models. Cautious scenario $34.09, optimistic scenario $56.81. It is a calculation from audited fundamentals, not an analyst target.
What is the Kohl's Corporation stock forecast for 2026?
Our models put fair value at $45.45, about +97% upside versus a price of $23.04 (undervalued). Cautious scenario $34.09, optimistic scenario $56.81. The calculation is refreshed regularly with new filings.
What is the revenue of Kohl's Corporation (KSS)?
Kohl's Corporation reported trailing-twelve-month revenue of about $15.4B (latest available figure, as of Nov 8, 2026).
Does Kohl's Corporation pay a dividend?
Kohl's Corporation currently shows a dividend yield of 2.17% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Kohl's Corporation (KSS) and when is the ex-dividend date?
Kohl's Corporation pays a dividend of $0.5 per share a year, a dividend yield of 2.2%. The last ex-dividend date was Sep 9, 2026. A dividend has been paid every year since at least 2011. The payout ratio is 29.9% of earnings (on adjusted earnings, reported 21.0%). Free cash flow covers the dividend 19.47 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Kohl's Corporation (KSS)?
For today's price to be fair in a discounted-cash-flow model, Kohl's Corporation would have to grow free cash flow by -19.5 % per year for five years (discount rate 10.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -0.5 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of KSS use?
Our models discount Kohl's Corporation at 10.6 %: a base by market capitalisation (mid), damped by beta 1.35, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kohl's Corporation that is -19.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.6 %) and the same formula as our fair value.
How much growth has Kohl's Corporation (KSS) delivered so far?
Over the past 5 years revenue at Kohl's Corporation grew -0.5 % a year. The price currently implies free-cash-flow growth of -19.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kohl's Corporation (KSS) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Kohl's Corporation (-19.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kohl's Corporation (KSS)?
The free-cash-flow yield on the price is 40.61 %: that much free cash flow Kohl's Corporation produces per unit of market value. When it exceeds the discount rate of our models (10.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kohl's Corporation (KSS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kohl's Corporation it is $45.45 per share (as of Nov 8, 2026), against a price of $23.04. It is the blended result of 24 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Kohl's Corporation stock overvalued or undervalued in 2026?
As of Nov 8, 2026, KSS trades below its calculated fair value: price $23.04, fair value $45.45, a gap of about +97% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KSS?
No. The price is what the market pays today ($23.04); the fair value is what the company's own numbers justify ($45.45). For Kohl's Corporation the two are $22.41 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kohl's Corporation worth?
The market values Kohl's Corporation at about $2.7B (market capitalisation, as of Nov 8, 2026). Per share that is $23.04; our models calculate a fair value of $45.45 per share.
What do the bullish and bearish scenarios say about KSS?
Our models span a range for Kohl's Corporation: cautious scenario $34.09, base $45.45, optimistic $56.81 per share (as of Nov 8, 2026, price $23.04). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KSS?
Kohl's Corporation trades at a price-to-earnings ratio of 9.7 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $45.45 is built from several models across several years. Excluding one-off items of fiscal year 2026 it is 14.2 (reported for FY2026: 10.0). Median P/E at fiscal year-end, 8 fiscal years (2017 to 2026), reported earnings, FY2017, FY2025, FY2026 ex one-offs: 10.3. Other multiples: PEG 1.3, P/B 0.7, P/S 0.2, EV/EBITDA 3.4.
What is the PEG ratio of KSS?
The PEG ratio of Kohl's Corporation is 1.35 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Kohl's Corporation (KSS)?
Balance-sheet figures for Kohl's Corporation (as of Nov 8, 2026): return on equity 6.7%, debt of 0.36 per unit of equity. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is KSS from its 52-week high?
Kohl's Corporation trades at $23.04, about 9% below its 52-week high of $25.36 and 99% above the low of $11.55 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $45.45 is for.
Which stocks are comparable to Kohl's Corporation?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Macy's, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kohl's Corporation stock attractive at the current price?
The data as of Nov 8, 2026: price $23.04, calculated fair value $45.45 (+97%), Quality Score 54/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KSS calculated?
We run Kohl's Corporation through 24 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $45.45 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Kohl's Corporation currently trades 49% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kohl's Corporation (KSS)?
The closing price on Nov 6, 2026 was $23.04. Our model-based fair value is $45.45, about +97% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kohl's Corporation right now?
The price is below even our cautious bear case ($34.09). The market is more pessimistic than our downside scenario. Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Kohl's Corporation (KSS) come from?
Earnings per share at Kohl's Corporation grew −6.2 % a year from 2015 to 2026. Broken into its drivers: revenue per share +4.1 %, EBIT margin −8.2 %, tax rate +3.2 %, residual (interest, one-offs) −4.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Kohl's Corporation
How large is the market capitalisation of Kohl's Corporation (KSS)?
The market capitalisation of Kohl's Corporation is $2.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kohl's Corporation (KSS)?
The price-to-sales ratio of Kohl's Corporation is 0.18 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kohl's Corporation (KSS)?
Earnings per share at Kohl's Corporation are $2.38 (price ÷ EPS = P/E 9.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kohl's Corporation (KSS)?
The dividend yield of Kohl's Corporation is 2.2% (payout 29.9%, on adjusted earnings, reported 21.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kohl's Corporation (KSS)?
The net margin of Kohl's Corporation is 1.8% (last twelve months), excl. one-off gain FY2026 1.2%. How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kohl's Corporation (KSS)?
The return on equity (ROE) of Kohl's Corporation is 6.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kohl's Corporation (KSS)?
On an EBIT basis the return on assets of Kohl's Corporation is 5.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kohl's Corporation (KSS)?
The operating margin of Kohl's Corporation is 4.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kohl's Corporation (KSS)?
Revenue at Kohl's Corporation is growing −0.9% versus a year earlier (3y avg −5.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kohl's Corporation (KSS)?
Earnings per share at Kohl's Corporation are growing −5.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kohl's Corporation (KSS) carry?
The net debt of Kohl's Corporation is $6.5B (fiscal year 2026, ≈ 5.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 8, 2026