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Ethos Technologies Inc (LIFE) Fair Value & Analysis

Financial Services · US · Market cap $1.5B

ET Ethos Technologies Inc logo Ethos Technologies Inc LIFE · US
Price$31.61
Fair Value$17.91
Upside-43.3%
Quality74/100
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Mixed Growth
Loss-making · -22.1% net margin
Negative equity (buybacks among others) · generates free cash flow
Trails peers (2/9)
Narrow moat 16/100
Evidence: Medium Range $11.40 – $22.02 Share as image

Fair value as of: Jul 7, 2026

From 21 valuation models · updated 34 days ago

Fair value updated Jul 7, 2026, revised from $13.66 to $17.91 (+31.1%) since Jun 26, 2026. Share price +67.2% over the past month.

A solid business, but screening 43% overvalued on our models.

What matters now

  • A high-quality business (quality 74/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
  • The price sits above even our optimistic bull case ($22.02). The favourable scenario is already priced in.
  • A fairly wide model range ($11.40 to $22.02) leaves room in how you read the outcome.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (6 months)

$31.61 $9.85 Fair Value $17.91 Jan 2026 Aug 2026

White line = price, green steps = our fair value per fiscal year. As of Jul 7, 2026.

How to read this chart

6‑month range $9.85 – $31.61 · fair‑value band $11.40 – $22.02 · the $31.61 price screens above the $17.91 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Jul 7, 2026.

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Analysis

Ethos Technologies Inc (LIFE) currently trades at $31.61, while our model-based Fair Value estimate is $17.91, implying the stock looks roughly 43.3% overvalued today. The Quality Score stands at 74/100 (solid quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Ethos Technologies Inc generated revenue of $486M at a net margin of -22.1%. Revenue grew 103.5% year over year. It earns a return on equity of -29.1%. Fundamentals as of Jul 7, 2026

Our scenario range runs from $11.40 (bear case) to $22.02 (bull case); at $31.61, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 234% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -38% fair-value upside, at -43%, LIFE screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $15.30 $24.30 $38.44 72
Growth-Adj P/E $72.66 $103.80 $134.94 68
Rev-Margin DCF $25.29 $45.27 $86.88 67
All 21 models by family
DCF Models
FCF DCF $16.13 $22.20 $40.31 38
Owner Earnings $32.27 $63.72 $122.07 31
5Y Revenue Exit $23.06 $39.99 $75.61 39
5Y EBITDA Exit $24.42 $42.75 $78.74 41
5Y P/E Exit $31.02 $69.89 $123.56 38
10Y Revenue Exit $20.01 $44.78 $61.93 36
10Y EBITDA Exit $21.73 $47.46 $93.19 37
10Y P/E Exit $26.13 $60.41 $118.17 35
Earnings-Based
Graham-Dodd $15.65 $109.14 $153.17 54
Lynch FV $56.39 $80.55 $104.72 50
PEG = 1.0 $56.39 $80.55 $104.72 46
EPV $17.85 $19.89 $21.58 59
Multiples
P/E Multiple $34.52 $46.03 $57.54 63
P/S Multiple $23.51 $31.34 $39.18 58
EV/EBIT $34.79 $45.40 $56.02 53
EV/EBITDA $27.92 $36.24 $44.57 54
EV/Revenue $24.41 $33.61 $42.81 43
Growth DCF
Growth DCF $15.30 $24.30 $38.44 72
Rev-Margin DCF $25.29 $45.27 $86.88 67
Economic Profit
ROIC Compounder $17.85 $19.89 $21.58 67
Growth Earnings
Growth-Adj P/E $72.66 $103.80 $134.94 68

Widest divergence: Growth Earnings ($103.80) versus Economic Profit ($19.89). Highest evidence: Growth DCF (72).

Key figures & financial health

Revenue (TTM) $486M
Revenue growth (YoY) +104%
Net margin -22.1%
Return on equity -29.1%
Free cash flow $29.9M FY2025
Operating margin -84.6%
More key figures
EPS (TTM) $-1.70
EPS growth (YoY) +162%

Figures from reported company fundamentals · as of Jul 7, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 74/100

Of which business quality 69 · Market factors (momentum, volatility) 60

Profitability 78
Margins and returns on capital today
Quality Growth 81
Are margins and returns improving?
Cashflow 41
Earnings quality: real cash, not paper profit
Fin. Strength 59
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 77
Price trend over the last 3–12 months (market factor)
52W Momentum 98
Distance to the 52-week high (market factor)
Net Issuance 80
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Ethos Technologies Inc. provides third-party administrator services for insurance policies in the United States. The company offers Ethos, a three-sided technology platform that serves an ecosystem of consumers, agents, and carriers.

Full company description

Ethos Technologies Inc. provides third-party administrator services for insurance policies in the United States. The company offers Ethos, a three-sided technology platform that serves an ecosystem of consumers, agents, and carriers. It also provides term life insurance, whole life insurance, and indexed universal life insurance products, as well as wills and estate planning, and supplemental health insurance products. The company was formerly known as Ethos Insurance Corporation and changed its name to Ethos Technologies Inc. in August 2016. The company was incorporated in 2016 and is based in San Francisco, California.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2023 – FY2025 · reported fiscal years

Ethos Technologies Inc reported revenue of $388M in FY2025 versus $160M in FY2023, a compound +55.8%/yr. Reported net income was $71.2M in FY2025, compounding +549.0%/yr from FY2023.

Growth Quality 76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$388M
Latest YoY
+52.0%
Revenue +55.8%/yr
FY23 $160M
FY24 $255M
FY25 $388M
Net income +549.0%/yr
FY23 $1.7M
FY24 $48.8M
FY25 $71.2M

LIFE screens 43% overvalued. Compare with Marsh & McLennan Companies, Inc →

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Cite: Fair Value Calculator (2026). "Ethos Technologies Inc Fair Value". https://www.fairvalue-calculator.com/stock/LIFE

Peer Group

Insurance Brokers · 36 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 69 · Top 25%
Fair Value upside −43% · Below median
Return on assets -12% · Bottom 25%
Net margin (TTM) -22% · Bottom 25%
Operating margin (TTM) -85% · Bottom 25%
Revenue growth 104% · Top 25%

Valuation Multiples vs Insurance Brokers median · lower = cheaper

P/S (TTM) 3.15× · Pricier than median
P/FCF 51.0× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 100 · sector 53
PAST 0 · sector 62
HEALTH 0 · sector 90
DIVIDEND 0 · sector 45

VALUE 0: the price sits above our fair-value range.

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Insurance Brokers stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).

Stock Price Fair Value vs Fair Value
Marsh & McLennan Companies, Inc MRSH $182.18 $112.25 -38%
Aon plc AON $367.21 $224.91 -39%
Arthur J. Gallagher & Co AJG $253.09 $75.58 -70%
Willis Towers Watson Public Limited WTW $285.12 $220.92 -23%
Brown & Brown, Inc BRO $67.66 $40.43 -40%
Erie Indemnity Company ERIE $227.31 $157.43 -31%
PB Fintech Limited POLICYBZR ₹1,574 ₹188.49 -88%
Neptune Insurance Holdings NP $31.03 $3.52 -89%
CorVel Corporation CRVL $62.29 $47.59 -24%
Accelerant Holdings ARX $13.52 $18.06 +34%

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Frequently asked questions

Is Ethos Technologies Inc (LIFE) overvalued or undervalued?
As of Jul 7, 2026, our model estimates a fair value of $17.91 versus a price of $31.61, about −43% (overvalued).
What is the fair value of LIFE?
Our model-based fair value for Ethos Technologies Inc is $17.91 (as of Jul 7, 2026), built from audited fundamentals. The current price is $31.61.
What is the quality score of LIFE?
Ethos Technologies Inc has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Ethos Technologies Inc (LIFE)?
Ethos Technologies Inc reported trailing-twelve-month revenue of about $486M (latest available figure, as of Jul 7, 2026).
What is the net profit margin of LIFE?
The net profit margin of Ethos Technologies Inc is about -22.1%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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