Luvu Brands Inc (LUVU) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Luvu Brands Inc $0.07, price $0.03, upside +136.7%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 25, 2026.
How to read this chart
60‑month range $0.0200 – $0.5100 · fair‑value band $0.0524 – $0.1051 · the $0.0300 price screens below the $0.0710 fair value. Dashed = 300-day average. As of Sep 25, 2026.
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Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products worldwide. It offers sensuality and intimacy products under the Liberator brand; and bed therapy products, which is assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain under the Avana brand.
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Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products worldwide. It offers sensuality and intimacy products under the Liberator brand; and bed therapy products, which is assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain under the Avana brand. The company also provides daybeds, sofas, and beanbags made from virgin and re-purposed polyurethane foam under the Jaxx brand. In addition, it is involved in the purchase and resale of products to e-merchants, retailers, and e-commerce sites, as well as provision of contract manufacturing and fulfillment services. The company markets its products through various websites comprising liberator.com, jaxxliving.com, and avanacomfort.com, as well as through distributors, retailers, and e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. is headquartered in Atlanta, Georgia.
Stock analysis
Luvu Brands Inc (LUVU) currently trades at $0.0300, while our model-based Fair Value estimate is $0.0710, implying the stock looks roughly 57.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $0.1600 per share, and 9 of the 13 models we run sit above the $0.0300 price.
Bear case: the Earnings-Based group reads lowest at $0.0200, and 4 of the 13 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.0524 (bear) to $0.1051 (bull), the price of $0.0300 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Luvu Brands Inc reported revenue of $24.6M in FY2024 versus $18.4M in FY2020, a compound +7.5%/yr. Reported net income was −$399K in FY2024.
Key figures
Market cap $3.1M · P/S ratio 0.12 · EPS (TTM) $−0.0200 · Net margin −1.6% · Return on equity −47.7% · Return on assets (EBIT) 14.0% · Operating margin 3.5% · Revenue (TTM) $25.2M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 40% below its 52-week high and 50% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 137%, LUVU screens cheaper than that median.
Fair Value models
Bear $0.0524Fair Value $0.0710Bull $0.1051
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.33/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−15.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.6%
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+47.8%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
2.4% (2019) → 0.7% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2024 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+0.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −1.9% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 317 stocks
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Is Luvu Brands Inc (LUVU) overvalued or undervalued?
As of Sep 25, 2026, our model estimates a fair value of $0.0710 versus a price of $0.0300, about +137% upside (undervalued).
What is the fair value of LUVU?
Our model-based fair value for Luvu Brands Inc is $0.0710 (as of Sep 25, 2026), built from audited fundamentals. The current price: $0.0300.
What is the quality score of LUVU?
Luvu Brands Inc has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Luvu Brands Inc (LUVU)?
Our model-based price target is the fair value of $0.0710 (as of Sep 25, 2026) from 13 valuation models. Cautious scenario $0.0524, optimistic scenario $0.1051. It is a calculation from audited fundamentals, not an analyst target.
What is the Luvu Brands Inc stock forecast for 2026?
Our models put fair value at $0.0710, about +137% upside versus a price of $0.0300 (undervalued). Cautious scenario $0.0524, optimistic scenario $0.1051. The calculation is refreshed regularly with new filings.
What is the revenue of Luvu Brands Inc (LUVU)?
Luvu Brands Inc reported trailing-twelve-month revenue of about $25.2M (latest available figure, as of Sep 25, 2026).
What growth is priced into Luvu Brands Inc (LUVU)?
For today's price to be fair in a discounted-cash-flow model, Luvu Brands Inc would have to grow free cash flow by +0.4 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.6 % per year. As of Sep 25, 2026.
What discount rate (WACC) does the fair value of LUVU use?
Our models discount Luvu Brands Inc at 10.1 %: a base by market capitalisation (nano), damped by beta 1.15, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Luvu Brands Inc that is +0.4 % per year a year over ten years, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has Luvu Brands Inc (LUVU) delivered so far?
Over the past 5 years revenue at Luvu Brands Inc grew +7.6 % a year. The price currently implies +0.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Luvu Brands Inc (LUVU) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Luvu Brands Inc (+0.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Luvu Brands Inc (LUVU)?
The free-cash-flow yield on the price is 17.59 %: that much free cash flow Luvu Brands Inc produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Luvu Brands Inc (LUVU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Luvu Brands Inc it is $0.0710 per share (as of Sep 25, 2026), against a price of $0.0300. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Luvu Brands Inc stock overvalued or undervalued in 2026?
As of Sep 25, 2026, LUVU trades below its calculated fair value: price $0.0300, fair value $0.0710, a gap of about +137% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of LUVU?
No. The price is what the market pays today ($0.0300); the fair value is what the company's own numbers justify ($0.0710). For Luvu Brands Inc the two are $0.0410 per share apart. That gap is exactly why we show both numbers side by side.
How much is Luvu Brands Inc worth?
The market values Luvu Brands Inc at about $3.1M (market capitalisation, as of Sep 25, 2026). Per share that is $0.0300; our models calculate a fair value of $0.0710 per share.
What do the bullish and bearish scenarios say about LUVU?
Our models span a range for Luvu Brands Inc: cautious scenario $0.0524, base $0.0710, optimistic $0.1051 per share (as of Sep 25, 2026, price $0.0300). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Luvu Brands Inc (LUVU)?
Balance-sheet figures for Luvu Brands Inc (as of Sep 25, 2026): return on equity −47.7%, debt of 0.27 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is LUVU from its 52-week high?
Luvu Brands Inc trades at $0.0300, about 40% below its 52-week high of $0.0500 and 50% above the low of $0.0200 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0710 is for.
Which stocks are comparable to Luvu Brands Inc?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, Haier Smart Home Co, King Slide Works Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Luvu Brands Inc stock attractive at the current price?
The data as of Sep 25, 2026: price $0.0300, calculated fair value $0.0710 (+137%), Quality Score 44/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of LUVU calculated?
We run Luvu Brands Inc through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0710, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Luvu Brands Inc currently trades 137 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Luvu Brands Inc (LUVU)?
The closing price on Sep 23, 2026 was $0.0300. Our model-based fair value is $0.0710, about +137% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Luvu Brands Inc right now?
The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($0.0524). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.0524 to $0.1051) leaves room in how you read the outcome.
Key figures of Luvu Brands Inc
How large is the market capitalisation of Luvu Brands Inc (LUVU)?
The market capitalisation of Luvu Brands Inc is $3.1M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Luvu Brands Inc (LUVU)?
The price-to-sales ratio of Luvu Brands Inc is 0.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Luvu Brands Inc (LUVU)?
Earnings per share at Luvu Brands Inc are $−0.0200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Luvu Brands Inc (LUVU)?
The net margin of Luvu Brands Inc is −1.6% (fiscal year 2024). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Luvu Brands Inc (LUVU)?
The return on equity (ROE) of Luvu Brands Inc is −47.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Luvu Brands Inc (LUVU)?
On an EBIT basis the return on assets of Luvu Brands Inc is 14.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Luvu Brands Inc (LUVU)?
The operating margin of Luvu Brands Inc is 3.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Luvu Brands Inc (LUVU)?
Revenue at Luvu Brands Inc is growing +12.0% versus a year earlier (3y avg +2.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Luvu Brands Inc (LUVU)?
Earnings per share at Luvu Brands Inc are growing +564% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Luvu Brands Inc (LUVU) carry?
The net debt of Luvu Brands Inc is $1.4M (fiscal year 2024, ≈ 3.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 25, 2026