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Luvu Brands, Inc (LUVU) Fair Value & Analysis

Consumer Cyclical · US · Market cap $2.3M

Price$0.0300
Fair Value$0.0270
Upside-10.0%
Quality92/100
Evidence: Medium Range $0.0270 – $0.0300

Fair value as of: Jun 26, 2026

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Analysis

Luvu Brands, Inc (LUVU) currently trades at $0.0300, while our model-based Fair Value estimate is $0.0270 — implying the stock looks roughly 10.0% overvalued today. We read business quality at 92/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products worldwide. It offers sensuality and intimacy products under the Liberator brand; and bed therapy products, which is assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain under the Avana brand. The company also provides daybeds, sofas, and beanbags made from virgin and re-purposed polyurethane foam under the Jaxx brand. In addition, it is involved in the purchase and resale of products to e-merchants, retailers, and e-commerce sites, as well as provision of contract manufacturing and fulfillment services. The company markets its products through various websites comprising liberator.com, jaxxliving.com, and avanacomfort.com, as well as through distributors, retailers, and e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, In…

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Frequently asked questions

Is Luvu Brands, Inc (LUVU) undervalued?
As of Jun 26, 2026, our model estimates a fair value of $0.0270 versus a price of $0.0300 — about −10% (overvalued). Model-based estimate, not financial advice.
What is the fair value of LUVU?
Our 21-model fair value for Luvu Brands, Inc is $0.0270 (as of Jun 26, 2026), built from audited fundamentals. The current price is $0.0300.
What is the quality score of LUVU?
Luvu Brands, Inc has a Quality Score of 92/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.