Localiza Rent a Car S.A (LZRFY) Fair Value & Analysis
Industrials · US · Market cap $8.6B
Localiza Rent a Car S.A
LZRFY · US
Fair value as of: Jul 18, 2026
From 26 valuation models · updated 23 days ago
Fair value updated Jul 18, 2026, revised from $7.18 to $7.30 (+1.7%) since Jun 24, 2026. Share price −7.3% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from $5.48 (bear) to $9.13 (bull), base $7.30. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 51/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range $4.08 – $13.29 · fair‑value band $5.48 – $9.13 · the $7.13 price screens below the $7.30 fair value. Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Localiza Rent a Car S.A (LZRFY) currently trades at $7.13, while our model-based Fair Value estimate is $7.30, implying the stock looks roughly 2.4% fairly valued today. The Quality Score stands at 51/100 (solid quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Localiza Rent a Car S.A generated revenue of $43.9B at a net margin of 5.1%. Revenue grew 21.2% year over year. It earns a return on equity of 8.5%. Net debt stands at $41.9B. Fundamentals as of Jul 18, 2026
Our scenario range runs from $5.48 (bear case) to $9.13 (bull case); at $7.13, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 39% below its 52-week high and 26% above its 52-week low, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at -21% fair-value upside, at 2%, LZRFY screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings ($62.36) versus Dividend Discount ($9.05). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Localiza Rent a Car S.A., together with its subsidiaries, engages in the car rental business in Brazil and internationally.
Full company description
Localiza Rent a Car S.A., together with its subsidiaries, engages in the car rental business in Brazil and internationally. It is involved in fleet administration and management; sale and support of used cars; granting franchises; vehicle claims management; provision of tracking and telemetry solutions; travel and tourism agency services; and other automotive services. The company also offers Zarp, an app-based network dedicated to drivers for car rental. It serves individual and legal entities. The company was founded in 1973 and is headquartered in Belo Horizonte, Brazil.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Localiza Rent a Car S.A reported revenue of $41.8B in FY2025 versus $10.9B in FY2021, a compound +39.9%/yr. Reported net income was $1.9B in FY2025, compounding −2.1%/yr from FY2021.
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Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Localiza Rent A Car SA - Sponsored ADR (LZRFY) to Report Q2 Results: Wall Street Expects Earnings Growth
- Here's Why Localiza Rent A Car SA - Sponsored ADR (LZRFY) Is a Great 'Buy the Bottom' Stock Now
- How The Localiza (BOVESPA:RENT3) Story Is Shifting With New Valuation And Index Changes
Peer Group
Rental & Leasing Services · 97 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Rental & Leasing Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Rental & Leasing Services stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| United Rentals, Inc URI | $1,045 | $449.86 | -57% |
| Sunbelt Rentals Holdings SUNB | $73.41 | $65.76 | -10% |
| AerCap Holdings AER | $146.97 | $301.51 | +105% |
| U-Haul Holding UHAL | $67.35 | $7.21 | -89% |
| Ryder System, Inc R | $273.06 | $111.57 | -59% |
| Ayvens AYV | €11.57 | €24.73 | +114% |
| Element Fleet Management Corp EFN | C$29.83 | C$15.06 | -50% |
| BOC Aviation Limited 2588 | HK$77.40 | HK$18.61 | -76% |
| GATX Corporation GATX | $178.48 | $140.90 | -21% |
| Avis Budget Group CAR | $156.35 | $157.38 | +1% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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