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Media and Games Invest PLC (M8G) fair value: what the stock is really worth

As of Sep 11, 2026: fair value of Media and Games Invest PLC SEK 30.33, price SEK 11.50, upside +163.7%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Technology · SE · ISIN MT0000580101

MA Some data Sep 24, 2026

Media and Games Invest PLC

M8G · ST

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value kr 30.33 · Strongly undervalued (+164%)
!Quality 40/100
!Mixed Growth (revenue 5y +31.4 %/yr)
✓Solidly profitable · 12.9% net margin (TTM)
✓Moderate debt · generates free cash flow
✓Ranks above peers (10/13)
!Moderate moat 48/100
!Insider activity 40/100
!Evidence only medium, so the estimate is less certain
!The models disagree: range kr 11.95 to kr 48.72

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 66.35 kr 9.35 Fair Value kr 30.33 Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range kr 9.35 – kr 66.35 · fair‑value band kr 11.95 – kr 48.72 · the kr 11.50 price screens below the kr 30.33 fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Verve Group SE operates a software platform for the automated buying and selling of digital advertising space in North America and Europe. It operates in two segments, Demand Side Platforms (DSP) and Supply Side Platforms (SSP).

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Verve Group SE operates a software platform for the automated buying and selling of digital advertising space in North America and Europe. It operates in two segments, Demand Side Platforms (DSP) and Supply Side Platforms (SSP). The DSP segment enables advertisers to create, manage, and optimize data-driven digital advertising campaigns across various relevant ad formats and channels, and devices. The SSP segment helps third party publishers and its own games studios to monetize their ad inventory/ad spaces while keeping full control over it. It also owns and operates a portfolio of games; and offers a suite of AI-driven products, including ATOM, Moments.AI, and ML-Driven Optimization for SKAN to advertisers and publishers. The company was formerly known as MGI - Media and Games Invest SE and changed its name to Verve Group SE in June 2024. Verve Group SE was founded in 2000 and is based in Stockholm, Sweden.

Stock analysis

Media and Games Invest PLC (M8G) currently trades at kr 11.50, while our model-based Fair Value estimate is kr 30.33, implying the stock looks roughly 62.1% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of kr 284.28 per share, and 17 of the 24 models we run sit above the kr 11.50 price.

Bear case: the Multiples group reads lowest at kr 6.17, and 7 of the 24 models stay below the price. Evidence for this calculation is medium.

Scenario range: kr 11.95 (bear) to kr 48.72 (bull), the price of kr 11.50 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 40/100 (below-average quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Media and Games Invest PLC reported revenue of €551M in FY2025 versus €252M in FY2021, a compound +21.6%/yr. Reported net income was €695K in FY2025, compounding −54.4%/yr from FY2021.

Key figures

Market cap 2.8B SEK (≈ $285M) · P/E ratio 4.0 · EPS (TTM) kr 2.91 · Net margin 0.1% · Return on equity 13.6% · Return on assets (EBIT) 4.6% · Operating margin 12.7% · Revenue (TTM) €361M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).

What moves the price

The share trades about 56% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −14% fair-value upside, at 164%, M8G screens cheaper than that median.

Fair Value models

Bear kr 11.95 Fair Value kr 30.33 Bull kr 48.72
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 2.14 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF kr 146.00 kr 254.46 kr 571.13 72
Growth DCF kr 128.52 kr 284.28 kr 527.43 72
EPV kr 13.88 kr 30.33 kr 44.21 70
All 24 models by family
DCF Models
FCF DCF kr 146.00 kr 254.46 kr 571.13 72
Owner Earnings kr 144.97 kr 405.09 kr 858.49 68
5Y Revenue Exit kr 106.93 kr 261.66 kr 583.98 64
5Y EBITDA Exit kr 308.44 kr 668.29 kr 1,375 67
5Y P/E Exit n/a kr 13.37 kr 52.95 65
10Y Revenue Exit kr 114.12 kr 357.28 kr 501.22 63
10Y EBITDA Exit kr 246.75 kr 727.41 kr 1,575 60
10Y P/E Exit kr 38.04 kr 114.12 kr 209.74 58
Earnings-Based
Graham-Dodd kr 1.54 kr 10.80 kr 14.91 61
Lynch FV kr 5.65 kr 7.71 kr 10.28 59
PEG = 1.0 kr 5.65 kr 7.71 kr 10.28 55
EPV kr 13.88 kr 30.33 kr 44.21 70
Multiples
P/E Multiple kr 4.63 kr 6.17 kr 7.71 63
P/S Multiple kr 3.08 kr 3.60 kr 4.63 58
P/B Multiple kr 3.08 kr 3.60 kr 4.63 55
EV/EBIT kr 263.20 kr 392.23 kr 521.26 65
EV/EBITDA kr 397.37 kr 571.13 kr 745.40 67
EV/Revenue kr 71.46 kr 155.25 kr 239.56 51
Asset-Based
NCAV (Graham) kr 68.37 kr 91.50 kr 136.74 54
Growth DCF
Growth DCF kr 128.52 kr 284.28 kr 527.43 72
Rev-Margin DCF kr 130.06 kr 317.18 kr 708.90 64
Economic Profit
Residual Income kr 81.74 kr 70.94 kr 41.13 68
ROIC Compounder kr 13.88 kr 30.33 kr 44.21 67
Growth Earnings
Growth-Adj P/E kr 7.71 kr 11.31 kr 14.91 65

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Quality Score breakdown

Overall quality 40/100

Of which business quality 39 · Market factors (momentum, volatility) 13

Profitability 19
Margins and returns on capital today
Quality Growth 62
Are margins and returns improving?
Cashflow 41
Earnings quality: real cash, not paper profit
Fin. Strength 39
Balance sheet, leverage, solvency risk
Investment 64
Disciplined investing over empire-building
Low Volatility 37
Calm price path (market factor)
Momentum 4
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 24
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 87/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+26.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+31.4%
Start year 2020 (pandemic)
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+72.0%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+25.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+25.4%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−46% vs −28%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 12%
Start year 2020 (pandemic)

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+37.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in EUR, euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +34.6% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 721 stocks

Beats the industry median on 9/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 40 · Bottom 25%
Fair Value upside +164% · Top 25%
Profitability
Return on equity (TTM) 14% · Above median
Return on assets 2% · Above median
Net margin (TTM) 13% · Above median
Operating margin (TTM) 13% · Above median
Growth and dividend
Revenue growth 18% · Above median
Balance sheet
Debt / equity 1.12× · Highest 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/E (TTM) 4.0× · Cheapest 25%
P/B 0.68× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.79× · Cheapest 25%
P/FCF 31.0× · Priciest 25%
EV/EBITDA 14.0× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 27
FUTURE (revenue growth)88 · sector 38
PAST (return on equity)55 · sector 16
HEALTH (low debt)44 · sector 97
DIVIDEND (yield)0 · sector 30

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
SAP SE SAP €184.18 €159.06 −14%
Shopify Inc SHOP $142.34 $64.36 −55%
Uber Technologies, Inc UBER $69.89 $104.82 +50%
Salesforce, Inc CRM $233.28 $344.41 +48%
ServiceNow, Inc NOW $140.78 $154.86 +10%
Cadence Design Systems, Inc CDNS $309.09 $225.14 −27%
Snowflake Inc SNOW $334.81 $75.08 −78%
Datadog, Inc DDOG $251.49 $32.92 −87%
Adobe Inc ADBE $238.25 $454.04 +91%
Automatic Data Processing, Inc ADP $263.68 $177.51 −33%

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Frequently asked questions

Is Media and Games Invest PLC (M8G) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 30.33 versus the last price from Sep 11, 2026 of kr 11.50, about +164% upside (undervalued).
What is the fair value of M8G?
Our model-based fair value for Media and Games Invest PLC is kr 30.33 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Sep 11, 2026): kr 11.50.
What is the quality score of M8G?
Media and Games Invest PLC has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Media and Games Invest PLC (M8G)?
Our model-based price target is the fair value of kr 30.33 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario kr 11.95, optimistic scenario kr 48.72. It is a calculation from audited fundamentals, not an analyst target.
What is the Media and Games Invest PLC stock forecast for 2026?
Our models put fair value at kr 30.33, about +164% upside versus the last price from Sep 11, 2026 of kr 11.50 (undervalued). Cautious scenario kr 11.95, optimistic scenario kr 48.72. The calculation is refreshed regularly with new filings.
What is the revenue of Media and Games Invest PLC (M8G)?
Media and Games Invest PLC reported trailing-twelve-month revenue of about €361M (latest available figure, as of Sep 24, 2026).
What growth is priced into Media and Games Invest PLC (M8G)?
For today's price to be fair in a discounted-cash-flow model, Media and Games Invest PLC would have to grow free cash flow by +37.6 % per year for five years (discount rate 12.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +31.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of M8G use?
Our models discount Media and Games Invest PLC at 12.0 %: a base by market capitalisation (micro), damped by beta 0.83, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Media and Games Invest PLC that is +37.6 % per year a year over ten years, using the same discount rate (12.0 %) and the same formula as our fair value.
How much growth has Media and Games Invest PLC (M8G) delivered so far?
Over the past 5 years revenue at Media and Games Invest PLC grew +31.4 % a year. The price currently implies +37.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Media and Games Invest PLC (M8G) growing?
The median revenue growth in the sector is +8.2 % a year. That is the yardstick for the growth priced into Media and Games Invest PLC (+37.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Media and Games Invest PLC (M8G)?
The free-cash-flow yield on the price is 4.55 %: that much free cash flow Media and Games Invest PLC produces per unit of market value. When it exceeds the discount rate of our models (12.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Media and Games Invest PLC (M8G)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Media and Games Invest PLC it is kr 30.33 per share (as of Sep 24, 2026), against a price of kr 11.50. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Media and Games Invest PLC stock overvalued or undervalued in 2026?
As of Sep 24, 2026, M8G trades below its calculated fair value: price kr 11.50, fair value kr 30.33, a gap of about +164% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of M8G?
No. The price is what the market pays today (kr 11.50); the fair value is what the company's own numbers justify (kr 30.33). For Media and Games Invest PLC the two are kr 18.83 per share apart. That gap is exactly why we show both numbers side by side.
How much is Media and Games Invest PLC worth?
The market values Media and Games Invest PLC at about 2.8B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 11.50; our models calculate a fair value of kr 30.33 per share.
What do the bullish and bearish scenarios say about M8G?
Our models span a range for Media and Games Invest PLC: cautious scenario kr 11.95, base kr 30.33, optimistic kr 48.72 per share (as of Sep 24, 2026, price kr 11.50). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of M8G?
Media and Games Invest PLC trades at a price-to-earnings ratio of 4.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 30.33 is built from several models across several years. Other multiples: P/B 0.7, P/S 0.8, EV/EBITDA 14.0.
How solid is the balance sheet of Media and Games Invest PLC (M8G)?
Balance-sheet figures for Media and Games Invest PLC (as of Sep 24, 2026): return on equity 13.6%, debt of 1.12 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is M8G from its 52-week high?
Media and Games Invest PLC trades at kr 11.50, about 56% below its 52-week high of kr 26.10 and at the low of kr 11.50 (as of Sep 11, 2026). Distance from the high says nothing about value: that is what the fair value of kr 30.33 is for.
Which stocks are comparable to Media and Games Invest PLC?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, Salesforce, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Media and Games Invest PLC stock attractive at the current price?
The data as of Sep 24, 2026: price kr 11.50, calculated fair value kr 30.33 (+164%), Quality Score 40/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of M8G calculated?
We run Media and Games Invest PLC through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 30.33, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Media and Games Invest PLC currently trades 164 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Media and Games Invest PLC (M8G)?
The latest price we hold is from Sep 11, 2026 and stands at kr 11.50. Our model-based fair value is kr 30.33, about +164% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Media and Games Invest PLC right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (kr 11.95). The market is more pessimistic than our downside scenario. The model range is unusually wide (kr 11.95 to kr 48.72). The outcome hinges heavily on assumptions, so read the point estimate with caution.

Key figures of Media and Games Invest PLC

How large is the market capitalisation of Media and Games Invest PLC (M8G)?
The market capitalisation of Media and Games Invest PLC is 2.8B SEK (≈ $285M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Media and Games Invest PLC (M8G)?
Earnings per share at Media and Games Invest PLC are kr 2.91 (price ÷ EPS = P/E 4.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Media and Games Invest PLC (M8G)?
The net margin of Media and Games Invest PLC is 0.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Media and Games Invest PLC (M8G)?
The return on equity (ROE) of Media and Games Invest PLC is 13.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Media and Games Invest PLC (M8G)?
On an EBIT basis the return on assets of Media and Games Invest PLC is 4.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Media and Games Invest PLC (M8G)?
The operating margin of Media and Games Invest PLC is 12.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Media and Games Invest PLC (M8G)?
Revenue at Media and Games Invest PLC is growing +17.5% versus a year earlier (3y avg +19.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Media and Games Invest PLC (M8G)?
Earnings per share at Media and Games Invest PLC are growing −26.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Media and Games Invest PLC (M8G) carry?
The net debt of Media and Games Invest PLC is €438M (fiscal year 2025, ≈ 47.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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