Making Science Group (MAKS) Fair Value & Analysis
Communication Services · ES · Market cap €61.5M
Fair value as of: Jul 16, 2026
From 23 valuation models · updated 26 days ago
Fair value updated Jul 16, 2026, revised from €7.39 to €6.36 (−13.8%) since Jun 25, 2026. Share price −7.8% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The model range is unusually wide (€3.59 to €13.50). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range €6.50 – €32.85 · fair‑value band €3.59 – €13.50 · the €6.50 price screens above the €6.36 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Making Science Group (MAKS) currently trades at €6.50, while our model-based Fair Value estimate is €6.36, implying the stock looks roughly 2.1% fairly valued today. The Quality Score stands at 51/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Making Science Group generated revenue of €348M at a net margin of 7.1%. Revenue grew 25.1% year over year. It earns a return on equity of -20.2%. Net debt stands at €10.9M. Fundamentals as of Jul 16, 2026
Our scenario range runs from €3.59 (bear case) to €13.50 (bull case); at €6.50, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -2%, MAKS screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 23 models by family
Widest divergence: Growth Earnings (€124.36) versus Dividend Discount (€0.1200). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Making Science Group, S.A., together with its subsidiaries, provides technology consulting and e-commerce and digital transformation marketing services worldwide. The company provides its services to areas of data, analytics, and adtech, digital advertising, software and cloud, salesforce, and eCommerce and marketplaces.
Full company description
Making Science Group, S.A., together with its subsidiaries, provides technology consulting and e-commerce and digital transformation marketing services worldwide. The company provides its services to areas of data, analytics, and adtech, digital advertising, software and cloud, salesforce, and eCommerce and marketplaces. It offers Ad-machina, a technology that allows companies advertise their products and services through Google Ads; Nilo, a cloud-based e-commerce platform; Gauss, a platform that offers a suite of solutions that creates a data-driven ecosystem; and Shoptize, a price comparator that allows end users to compare prices of various products. The company also provides custom software development, digital product design, data and analytics, advertising, brand and content strategy, programmatic and paid search, search engine optimization, conversion rate optimization, CRM and marketing automation, network resources, data storage, software administration services, and technical support services. It offers its products and solutions under the pilot ignite, TREKRONORMEDIA, making science, agua3, and LOYAL brand names. The company is based in Madrid, Spain. Making Science Group, S.A. is a subsidiary of The Science of Digital S.L.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Making Science Group reported revenue of €348M in FY2025 versus €110M in FY2021, a compound +33.3%/yr. Reported net income was €24.8M in FY2025.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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