Marston's PLC (MARS) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 352M GBX
Fair value as of: Jul 18, 2026
From 25 valuation models · updated 18 days ago
Fair value updated Jul 18, 2026, revised from £1.03 to £1.09 (+5.8%) since Jun 24, 2026. Share price −4.0% over the past month.
A solid business, screening 96% undervalued on our models.
What matters now
- The price is below even our cautious bear case (£1.02). The market is more pessimistic than our downside scenario.
- Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range £0.2824 – £1.09 · fair‑value band £1.02 – £1.68 · the £0.5560 price screens below the £1.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Marston's PLC (MARS) currently trades at £0.5560, while our model-based Fair Value estimate is £1.09, implying the stock looks roughly 96.0% undervalued today. We read business quality at 50/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Marston's PLC generated revenue of £893M at a net margin of 8.4%. Revenue declined 1.1% year over year. It earns a return on equity of 10.0%. Net debt stands at £1.2B. Fundamentals as of Jul 18, 2026
Our scenario range runs from £1.02 (bear case) to £1.68 (bull case); at £0.5560, the current price sits below that range. For context, the median of 10 Consumer Cyclical peers we cover trades at -47% fair-value upside, at 96%, MARS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Multiples (£2.26) versus Growth DCF (£0.3200). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 46 · Market factors (momentum, volatility) 49
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Marston's PLC engages in the hospitality business in the United Kingdom. Its hospitality business consists of estate of pubs comprising managed, franchised, and tenanted and leased pubs. The company is also involved in the property management, telecommunications, and insurance related businesses.
Full company description
Marston's PLC engages in the hospitality business in the United Kingdom. Its hospitality business consists of estate of pubs comprising managed, franchised, and tenanted and leased pubs. The company is also involved in the property management, telecommunications, and insurance related businesses. Marston's PLC was formerly known as The Wolverhampton & Dudley Breweries PLC and changed its name to Marston's PLC in January 2007. The company was founded in 1834 and is based in Wolverhampton, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Marston's PLC reported revenue of £898M in FY2025 versus £402M in FY2021, a compound +22.3%/yr. Reported net income was £71.6M in FY2025.
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Peer Group
Restaurants · 235 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Restaurants median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCDS | C$24.01 | C$10.84 | -55% |
| Starbucks Corporation SBUX | $105.49 | $35.83 | -66% |
| Chipotle Mexican Grill, Inc CMG | $34.63 | $18.43 | -47% |
| Yum! Brands, Inc YUM | $163.54 | $59.66 | -64% |
| Restaurant Brands International Inc QSR | C$104.19 | C$36.37 | -65% |
| Darden Restaurants, Inc DRI | $195.74 | $173.68 | -11% |
| Yum China Holdings YUMC | $43.90 | $55.10 | +26% |
| Texas Roadhouse, Inc TXRH | $197.03 | $104.89 | -47% |
| Dutch Bros Inc BROS | $68.36 | $12.80 | -81% |
| Domino's Pizza, Inc DPZ | $322.18 | $231.96 | -28% |
Compare Marston's PLC with another stock
Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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