Marston’s PLC (MARS) fair value: what the stock is really worth
We calculate from audited financials what Marston’s PLC is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
60‑month range £0.2585 – £0.9435 · fair‑value band £0.7700 – £1.54 · the £0.4570 price screens below the £1.06 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 13, 2026.
Marston's PLC engages in the hospitality business in the United Kingdom. Its hospitality business consists of estate of pubs comprising managed, franchised, and tenanted and leased pubs. The company is also involved in the property management, telecommunications, and insurance related businesses.
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Marston's PLC engages in the hospitality business in the United Kingdom. Its hospitality business consists of estate of pubs comprising managed, franchised, and tenanted and leased pubs. The company is also involved in the property management, telecommunications, and insurance related businesses. Marston's PLC was formerly known as The Wolverhampton & Dudley Breweries PLC and changed its name to Marston's PLC in January 2007. The company was founded in 1834 and is based in Wolverhampton, the United Kingdom.
Stock analysis
Marston’s PLC (MARS) currently trades at £0.4570, while our model-based Fair Value estimate is £1.06, implying the stock looks roughly 56.9% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of £2.08 per share, and 22 of the 25 models we run sit above the £0.4570 price.
Bear case: the Growth DCF group reads lowest at £0.3200, and 3 of the 25 models stay below the price. Evidence for this calculation is low.
Scenario range: £0.7700 (bear) to £1.54 (bull), the price of £0.4570 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Marston’s PLC reported revenue of £898M in FY2025 versus £402M in FY2021, a compound +22.3%/yr. Reported net income was £71.6M in FY2025.
Key figures
Market cap 352M GBX · P/E ratio 3.8 · P/S ratio 0.30 · EPS (TTM) £0.1200 · Dividend yield 10.2% · Net margin 8.0% · Return on equity 10.0% · Return on assets (EBIT) 4.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
For context, the median of 10 Consumer Cyclical peers we cover trades at −25% fair-value upside, at 132%, MARS screens cheaper than that median.
Fair Value models
Bear £0.7700Fair Value £1.06Bull £1.54
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then (£0.1164 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.74/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−0.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.7%
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
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What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−9.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−19.6%
Dividend (yield on the price)10.2%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−55% → 18%
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.8%
Yearly sales growth analysts expect, extended to five years.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 222 stocks
Beats the industry median on 10/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside+111% · Top 25%
Profitability
Return on equity (TTM)10% · Above median
Return on assets4% · Above median
Net margin (TTM)8% · Top 25%
Operating margin (TTM)15% · Top 25%
Growth and dividend
Revenue growth−1% · Below median
Dividend yield (TTM)10.2% · Top 25%
Balance sheet
Debt / equity0.62× · Highest 25%
Valuation Multiplesvs Restaurants median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Marston’s PLC Fair Value". https://www.fairvalue-calculator.com/stock/MARS
Frequently asked questions
Is Marston’s PLC (MARS) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of £1.06 versus a price of £0.4570, about +132% upside (undervalued).
What is the fair value of MARS?
Our model-based fair value for Marston’s PLC is £1.06 (as of Sep 13, 2026), built from audited fundamentals. The current price: £0.4570.
What is the quality score of MARS?
Marston’s PLC has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Marston’s PLC (MARS)?
Our model-based price target is the fair value of £1.06 (as of Sep 13, 2026) from 25 valuation models. Cautious scenario £0.7700, optimistic scenario £1.54. It is a calculation from audited fundamentals, not an analyst target.
What is the Marston’s PLC stock forecast for 2026?
Our models put fair value at £1.06, about +132% upside versus a price of £0.4570 (undervalued). Cautious scenario £0.7700, optimistic scenario £1.54. The calculation is refreshed regularly with new filings.
What is the revenue of Marston’s PLC (MARS)?
Marston’s PLC reported trailing-twelve-month revenue of about £893M (latest available figure, as of Sep 13, 2026).
Does Marston’s PLC pay a dividend?
Marston’s PLC currently shows a dividend yield of about 10.21% relative to its recent price (as of Sep 13, 2026).
What growth is priced into Marston’s PLC (MARS)?
For today's price to be fair in a discounted-cash-flow model, Marston’s PLC would have to grow free cash flow by +8.2 % per year for five years (discount rate 11.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +11.7 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of MARS use?
Our models discount Marston’s PLC at 11.5 %: a base by market capitalisation (small), damped by beta 0.91, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Marston’s PLC that is +8.2 % per year a year over ten years, using the same discount rate (11.5 %) and the same formula as our fair value.
How much growth has Marston’s PLC (MARS) delivered so far?
Over the past 5 years revenue at Marston’s PLC grew +11.7 % a year. The price currently implies +8.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Marston’s PLC (MARS) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Marston’s PLC (+8.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Marston’s PLC (MARS)?
The free-cash-flow yield on the price is 18.18 %: that much free cash flow Marston’s PLC produces per unit of market value. When it exceeds the discount rate of our models (11.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Marston’s PLC (MARS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Marston’s PLC it is £1.06 per share (as of Sep 13, 2026), against a price of £0.4570. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Marston’s PLC stock overvalued or undervalued in 2026?
As of Sep 13, 2026, MARS trades below its calculated fair value: price £0.4570, fair value £1.06, a gap of about +132% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MARS?
No. The price is what the market pays today (£0.4570); the fair value is what the company's own numbers justify (£1.06). For Marston’s PLC the two are £0.6030 per share apart. That gap is exactly why we show both numbers side by side.
How much is Marston’s PLC worth?
The market values Marston’s PLC at about 352M GBX (market capitalisation, as of Sep 13, 2026). Per share that is £0.4570; our models calculate a fair value of £1.06 per share.
What do the bullish and bearish scenarios say about MARS?
Our models span a range for Marston’s PLC: cautious scenario £0.7700, base £1.06, optimistic £1.54 per share (as of Sep 13, 2026, price £0.4570). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MARS?
Marston’s PLC trades at a price-to-earnings ratio of 3.8 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £1.06 is built from several models across several years. Other multiples: PEG 3.3, P/B 0.6, P/S 0.5, EV/EBITDA 5.0.
What is the PEG ratio of MARS?
The PEG ratio of Marston’s PLC is 3.25 (P/E divided by earnings growth, as of Sep 13, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Marston’s PLC (MARS)?
Balance-sheet figures for Marston’s PLC (as of Sep 13, 2026): return on equity 10.0%, debt of 0.62 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
Which stocks are comparable to Marston’s PLC?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Chipotle Mexican Grill, Inc, Yum! Brands, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Marston’s PLC stock attractive at the current price?
The data as of Sep 13, 2026: price £0.4570, calculated fair value £1.06 (+132%), Quality Score 50/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MARS calculated?
We run Marston’s PLC through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £1.06, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Marston’s PLC currently trades 132 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Marston’s PLC (MARS)?
The closing price on Sep 18, 2026 was £0.4570. Our model-based fair value is £1.06, about +132% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Marston’s PLC right now?
The price is below even our cautious bear case (£0.7700). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (£0.7700 to £1.54) leaves room in how you read the outcome.
Key figures of Marston’s PLC
How large is the market capitalisation of Marston’s PLC (MARS)?
The market capitalisation of Marston’s PLC is 352M GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Marston’s PLC (MARS)?
The price-to-sales ratio of Marston’s PLC is 0.30 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Marston’s PLC (MARS)?
Earnings per share at Marston’s PLC are £0.1200 (price ÷ EPS = P/E 3.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Marston’s PLC (MARS)?
The dividend yield of Marston’s PLC is 10.2% (payout 38.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Marston’s PLC (MARS)?
The net margin of Marston’s PLC is 8.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Marston’s PLC (MARS)?
The return on equity (ROE) of Marston’s PLC is 10.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Marston’s PLC (MARS)?
On an EBIT basis the return on assets of Marston’s PLC is 4.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Marston’s PLC (MARS)?
The operating margin of Marston’s PLC is 15.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Marston’s PLC (MARS)?
Revenue at Marston’s PLC is growing −1.1% versus a year earlier (3y avg +3.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Marston’s PLC (MARS)?
Earnings per share at Marston’s PLC are growing +28.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Marston’s PLC (MARS) carry?
The net debt of Marston’s PLC is 1.2B GBX (fiscal year 2025, ≈ 22.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 13, 2026