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Matas A/S (MATAS) Fair Value & Analysis

Consumer Cyclical · DK · Market cap 3.6B DKK

Pricekr 88.20
Fair Valuekr 143.94
Upside+63.2%
Quality97/100
Evidence: High Range kr 89.02 – kr 179.92

Fair value as of: Jun 24, 2026

Analysis

Matas A/S (MATAS) currently trades at kr 88.20, while our model-based Fair Value estimate is kr 143.94 — implying the stock looks roughly 63.2% undervalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark, Sweden, Norway, and internationally. Its products include cosmetics, fragrances, and skin and hair care products. The company also offers medicine and nursing products; vitamins, minerals, health supplements, specialty foods, and herbal medicinal products, as well as sports, nutrition, and exercise; mother and child care; sexual wellness; and oral, foot, intimate care, hair removal, and special skincare products. In addition, it provides house and garden products, including cleaning and maintenance, electrical products, interior decoration, and textiles; and clothing and accessories, such as footwear, hair ornaments, jewelry, and toilet bags. It operates through physical stores, wholesale, and websites, such as matas.dk. Matas A/S was founded in 1949 and is based in Allerød, Denmark.

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Frequently asked questions

Is Matas A/S (MATAS) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 143.94 versus a price of kr 88.20 — about +63% (undervalued). Model-based estimate, not financial advice.
What is the fair value of MATAS?
Our 21-model fair value for Matas A/S is kr 143.94 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 88.20.
What is the quality score of MATAS?
Matas A/S has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.