Matas A/S (MATAS) Fair Value & Analysis
Consumer Cyclical · DK · Market cap 3.4B DKK
Fair value as of: Jul 19, 2026
From 26 valuation models · updated 22 days ago
Share price +0.9% over the past month.
A solid business, screening 56% undervalued on our models.
What matters now
- Solid quality (52/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (kr 89.66 to kr 179.92) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
60‑month range kr 60.80 – kr 150.21 · fair‑value band kr 89.66 – kr 179.92 · the kr 92.40 price screens below the kr 143.94 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.
Analysis
Matas A/S (MATAS) currently trades at kr 92.40, while our model-based Fair Value estimate is kr 143.94, implying the stock looks roughly 55.8% undervalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Matas A/S generated revenue of 8.8B DKK at a net margin of 2.8%. Revenue grew 5.5% year over year. It earns a return on equity of 6.5%. Net debt stands at 4.0B DKK. Fundamentals as of Jul 19, 2026
Our scenario range runs from kr 89.66 (bear case) to kr 179.92 (bull case); at kr 92.40, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 37% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at 56%, MATAS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (kr 168.56) versus Dividend Discount (kr 30.95). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 34
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark, Sweden, Norway, and internationally. Its products include cosmetics, fragrances, and skin and hair care products.
Full company description
Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark, Sweden, Norway, and internationally. Its products include cosmetics, fragrances, and skin and hair care products. The company also offers medicine and nursing products; vitamins, minerals, health supplements, specialty foods, and herbal medicinal products, as well as sports, nutrition, and exercise; mother and child care; sexual wellness; and oral, foot, intimate care, hair removal, and special skincare products. In addition, it provides house and garden products, including cleaning and maintenance, electrical products, interior decoration, and textiles; and clothing and accessories, such as footwear, hair ornaments, jewelry, and toilet bags. It operates through physical stores, wholesale, and websites, such as matas.dk. Matas A/S was founded in 1949 and is based in Allerød, Denmark.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Matas A/S reported revenue of kr 8.8B in FY2026 versus kr 4.3B in FY2022, a compound +19.2%/yr. Reported net income was kr 243M in FY2026, compounding −3.2%/yr from FY2022.
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Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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