EN DE
Check 35,000+ stocks against 26 valuation models and 37 quality factors
Data-driven stock valuation

MOGU Inc (MOGU) fair value: what the stock is really worth

As of Oct 14, 2026: fair value of MOGU Inc $2.11, price $1.82, upside +15.9%, quality 45 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Consumer Cyclical · US · Based in China · ISIN US6080123085

MI MOGU Inc logo Thin data Oct 3, 2026

MOGU Inc

MOGU · US

SpeculativeUpside exists, but weak quality makes the signal speculative.

The stock costs 14% less than our calculation considers fair.

Fair value $2.11 · Undervalued (+15.9%)
Low debt
Quality 45/100
Thin margins · 1.5% net margin (TTM)
Mixed vs. peers (4/9)
Weak Growth (revenue 5y −24.1 %/yr in USD)
Negative free cash flow
Narrow moat 15/100 · thin data
Thin data
Watch MOGU Inc for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$19.68 $1.44 Fair Value $2.11 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

60‑month range $1.44 – $19.68 · fair‑value band $1.95 – $2.42 · the $1.82 price screens below the $2.11 fair value. Dashed = 300-day average. As of Oct 3, 2026.

Follow MOGU in your weekly email

Every Wednesday you see whether MOGU is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

MOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China.

Show moreShow less

The company offers fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, beauty makeup, food, medical beauty, healthcare, and grocery products; and household supplies.

It also provides online marketing, commission, financing, technology, and other services to merchants and users; and technology services to brand owners.

The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com, and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018.

MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.

Stock analysis

MOGU Inc (MOGU) currently trades at $1.82, while our model-based Fair Value estimate is $2.11, implying the stock looks roughly 13.7% undervalued today.

Show more

Valuation

Bull case: the Asset-Based group reads highest at a median of $7.11 per share, and 3 of the 8 models we run sit above the $1.82 price.

Bear case: the Earnings-Based group reads lowest at $0.3100, and 5 of the 8 models stay below the price. Data coverage for this calculation is low.

Scenario range: $1.95 (bear) to $2.42 (bull), the price of $1.82 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 45/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

MOGU Inc reported revenue of 122M CNY in FY2026 versus 337M CNY in FY2022, a compound −22.5%/yr. Reported net income was 1.8M CNY in FY2026.

Key figures

Market cap $14.9M · P/S ratio 0.12 · Net margin 1.5% · Return on equity 0.6% · Return on assets (EBIT) −21.1% · Operating margin −67.9% · Revenue (TTM) 125M CNY · Revenue growth (YoY) −28.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 15 out of 100 (low confidence).

What moves the price

The share trades about 44% below its 52-week high and 14% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 16%, MOGU screens cheaper than that median.

Fair Value models

Bear $1.95 Fair Value $2.11 Bull $2.42
Price $1.82 · Upside +15.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner Earnings $2.73 $3.15 $3.90 77
Residual Income $7.06 $6.57 $6.22 71
Graham-Dodd $0.2500 $0.3100 $0.3500 67
All 8 models by family
DCF Models
Owner Earnings $2.73 $3.15 $3.90 77
Earnings-Based
Graham-Dodd $0.2500 $0.3100 $0.3500 67
Multiples
P/E Multiple $0.6100 $0.8200 $1.02 63
P/S Multiple $0.4800 $0.6300 $0.7900 57
P/B Multiple $0.4800 $0.6300 $0.7900 55
Asset-Based
NCAV (Graham) $5.31 $7.11 $10.62 53
Economic Profit
Residual Income $7.06 $6.57 $6.22 71
Growth Earnings
Growth-Adj P/E $0.4300 $0.6200 $0.8100 67

P/S and P/B multiple show the same value here: both are capped by the same earnings anchor (earnings per share times 17), because margin and return on equity do not support the sector multiple.

Open the full fair value analysis →

Quality Score breakdown

Overall quality 45/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 12
How much profit the company makes from its sales and capital
Quality Growth 28
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 62
Debt, balance sheet and risk of trouble
Investment 98
Does it invest with discipline instead of growing at any price?
Low Volatility 49
How calm the share price moves, does not count
Momentum 17
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 7
Distance to the 52-week high, does not count
New shares 98
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 14/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−13.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−19.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−24.1%
Start year 2021 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−21.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−88.9% (2021) → −63.8% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed

Watch MOGU, get fair value alerts →

Compare MOGU Inc with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 103 stocks

Beats the industry median on 3/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 45 · Bottom 25%
Fair Value upside +15.9% · Above median
Profitability
Return on equity (12 months) 0.6% · Below median
Return on assets 0.4% · Below median
Net margin (12 months) 2.6% · Above median
Operating margin (12 months) −67.9% · Bottom 25%
Growth and dividend
Revenue growth −28.5% · Bottom 25%

Valuation Multiplesvs Internet Retail median · lower = cheaper

P/S (12 months) 0.21× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)55 · sector 49
FUTURE (revenue growth)0 · sector 62
PAST (return on equity)2 · sector 20
HEALTH (low debt)100 · sector 92
DIVIDEND (yield)0 · sector 36

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Prosus N.V PRX €35.30 €51.66 +46% vs MOGU
Sea Limited SE $94.66 $129.32 +37% vs MOGU
JD.com, Inc JD $26.72 $33.40 +25% vs MOGU
MercadoLibre, Inc MELI $1,892 $2,082 +10% vs MOGU
eBay Inc EBAY $112.19 $123.41 +10% vs MOGU
DoorDash, Inc DASH $196.50 $208.60 +6% vs MOGU
Alibaba Group BABA $110.80 $66.57 −40% vs MOGU
Amazon.com, Inc AMZN $258.58 $127.33 −51% vs MOGU
Wayfair Inc W $105.45 $34.72 −67% vs MOGU
Coupang, Inc CPNG $15.82 $4.96 −69% vs MOGU

Explore undervalued stocks

More undervalued Consumer Cyclical stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names ⭐ Top Rated 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Calculator with industry benchmark Peter Lynch Fair Value Formula &…Calculator with industry benchmark
Run the numbers yourself: free valuation calculators
DCF CalculatorP/E Ratio CalculatorPEG Ratio CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorIntrinsic ValueIntrinsic vs Extrinsic ValueP/E Ratio by Sector
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

MOGU Inc · Fair Value
$2.11 +14%Fair Value
Calculator →

Cite: Fair Value Calculator (2026). "MOGU Inc Fair Value". https://www.fairvalue-calculator.com/stock/MOGU

Frequently asked questions

Is MOGU Inc (MOGU) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of $2.11 versus a price of $1.82, about +16% upside (undervalued).
What is the fair value of MOGU?
Our model-based fair value for MOGU Inc is $2.11 (as of Oct 3, 2026), built from audited fundamentals. The current price: $1.82.
What is the quality score of MOGU?
MOGU Inc has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for MOGU Inc (MOGU)?
Our model-based price target is the fair value of $2.11 (as of Oct 3, 2026) from 8 valuation models. Cautious scenario $1.95, optimistic scenario $2.42. It is a calculation from audited fundamentals, not an analyst target.
What is the MOGU Inc stock forecast for 2026?
Our models put fair value at $2.11, about +16% upside versus a price of $1.82 (undervalued). Cautious scenario $1.95, optimistic scenario $2.42. The calculation is refreshed regularly with new filings.
What is the revenue of MOGU Inc (MOGU)?
MOGU Inc reported trailing-twelve-month revenue of about 125M CNY (latest available figure, as of Oct 3, 2026).
What is the intrinsic value of MOGU Inc (MOGU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For MOGU Inc it is $2.11 per share (as of Oct 3, 2026), against a price of $1.82. It is the blended result of 8 valuation models (cash flow, earnings, asset, dividend).
Is MOGU Inc stock overvalued or undervalued in 2026?
As of Oct 3, 2026, MOGU trades below its calculated fair value: price $1.82, fair value $2.11, a gap of about +16% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MOGU?
No. The price is what the market pays today ($1.82); the fair value is what the company's own numbers justify ($2.11). For MOGU Inc the two are $0.2900 per share apart. That gap is exactly why we show both numbers side by side.
How much is MOGU Inc worth?
The market values MOGU Inc at about $14.9M (market capitalisation, as of Oct 3, 2026). Per share that is $1.82; our models calculate a fair value of $2.11 per share.
What do the bullish and bearish scenarios say about MOGU?
Our models span a range for MOGU Inc: cautious scenario $1.95, base $2.11, optimistic $2.42 per share (as of Oct 3, 2026, price $1.82). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of MOGU Inc (MOGU)?
Balance-sheet figures for MOGU Inc (as of Oct 3, 2026): return on equity 0.6%. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is MOGU from its 52-week high?
MOGU Inc trades at $1.82, about 44% below its 52-week high of $3.24 and 14% above the low of $1.59 (as of Oct 14, 2026). Distance from the high says nothing about value: that is what the fair value of $2.11 is for.
Which stocks are comparable to MOGU Inc?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is MOGU Inc stock attractive at the current price?
The data as of Oct 3, 2026: price $1.82, calculated fair value $2.11 (+16%), Quality Score 45/100, from 8 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MOGU calculated?
We run MOGU Inc through 8 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $2.11, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. MOGU Inc currently trades 14 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of MOGU Inc (MOGU)?
The closing price on Oct 14, 2026 was $1.82. Our model-based fair value is $2.11, about +16% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with MOGU Inc right now?
The price is below even our cautious bear case ($1.95). The market is more pessimistic than our downside scenario. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of MOGU Inc

How large is the market capitalisation of MOGU Inc (MOGU)?
The market capitalisation of MOGU Inc is $14.9M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of MOGU Inc (MOGU)?
The price-to-sales ratio of MOGU Inc is 0.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of MOGU Inc (MOGU)?
The net margin of MOGU Inc is 1.5% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of MOGU Inc (MOGU)?
The return on equity (ROE) of MOGU Inc is 0.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of MOGU Inc (MOGU)?
On an EBIT basis the return on assets of MOGU Inc is −21.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of MOGU Inc (MOGU)?
The operating margin of MOGU Inc is −67.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at MOGU Inc (MOGU)?
Revenue at MOGU Inc is growing −28.5% versus a year earlier (3y avg −19.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does MOGU Inc (MOGU) generate?
The free cash flow of MOGU Inc is −51.5M CNY (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does MOGU Inc (MOGU) hold?
MOGU Inc holds more cash than debt, 133M CNY net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
Free · no account needed

Watch MOGU Inc in the live analysis

One click puts MOGU Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.