Credo Brands Marketing Limited (MUFTI) Fair Value & Analysis
Consumer Cyclical · IN · Market cap ₹5.8B
Fair value as of: Aug 13, 2026
From 26 valuation models · updated 4 days ago
Share price −8.8% over the past month.
A solid business, screening 107% undervalued on our models.
What matters now
- The price is below even our cautious bear case (₹119.66). The market is more pessimistic than our downside scenario.
- Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
32‑month range ₹64.06 – ₹304.00 · fair‑value band ₹119.66 – ₹199.43 · the ₹77.21 price screens below the ₹159.54 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Credo Brands Marketing Limited (MUFTI) currently trades at ₹77.21, while our model-based Fair Value estimate is ₹159.54, implying the stock looks roughly 106.6% undervalued today. The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Credo Brands Marketing Limited generated revenue of ₹5.9B at a net margin of 8.0%. Revenue grew 5.9% year over year. It earns a return on equity of 11.2%. Net debt stands at ₹1.6B. Fundamentals as of Aug 13, 2026
Our scenario range runs from ₹119.66 (bear case) to ₹199.43 (bull case); at ₹77.21, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 55% below its 52-week high and 22% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -50% fair-value upside, at 107%, MUFTI screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (₹260.83) versus Asset-Based (₹44.94). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Credo Brands Marketing Limited engages in the retail of men's casual wear under the MUFTI brand in India. The company offers athleisure merchandise, shirts, jeans, polos, t-shirts, sweatshirts, sweaters, outerwear, blazers, chinos, and trousers, as well as authentic, relaxed, and urban casuals. It also operates an online shop for its products.
Full company description
Credo Brands Marketing Limited engages in the retail of men's casual wear under the MUFTI brand in India. The company offers athleisure merchandise, shirts, jeans, polos, t-shirts, sweatshirts, sweaters, outerwear, blazers, chinos, and trousers, as well as authentic, relaxed, and urban casuals. It also operates an online shop for its products. The company sells its products through multi-brand and exclusive brand outlets, large format stores, and online channels comprising its website and e-commerce marketplaces. The company was founded in 1998 and is based in Mumbai, India.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Credo Brands Marketing Limited reported revenue of ₹5.9B in FY2026 versus ₹3.4B in FY2022, a compound +14.8%/yr. Reported net income was ₹474M in FY2026, compounding +7.3%/yr from FY2022.
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Peer Group
Apparel Retail · 108 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Apparel Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Apparel Retail stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Industria de Diseño Textil, S.A ITX | 246.10 PLN | 189.40 PLN | -23% |
| The TJX Companies, Inc TJX | $152.61 | $84.95 | -44% |
| Fast Retailing Co 6288 | HK$37.80 | HK$15.21 | -60% |
| Ross Stores, Inc ROST | $248.25 | $118.41 | -52% |
| Burlington Stores, Inc BURL | $353.63 | $143.65 | -59% |
| Trent Limited TRENT | ₹2,990 | ₹709.49 | -76% |
| lululemon athletica inc., LULU | $120.87 | $299.63 | +148% |
| Aritzia Inc ATZ | C$140.07 | C$70.30 | -50% |
| The Gap, Inc GAP | $20.60 | $36.44 | +77% |
| Metro Brands Limited METROBRAND | ₹943.80 | ₹311.41 | -67% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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