Credo Brands Marketing Limited (MUFTI) fair value: what the stock is really worth
We calculate from audited financials what Credo Brands Marketing Limited is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
Watch Credo Brands Marketing Limited for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for free
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
32‑month range ₹64.06 – ₹304.00 · fair‑value band ₹119.66 – ₹199.43 · the ₹72.78 price screens below the ₹159.54 fair value. Dashed = 300-day average. As of Sep 13, 2026.
Credo Brands Marketing Limited engages in the retail of men's casual wear under the MUFTI brand in India. The company offers athleisure merchandise, shirts, jeans, polos, t-shirts, sweatshirts, sweaters, outerwear, blazers, chinos, and trousers, as well as authentic, relaxed, and urban casuals. It also operates an online shop for its products.
Show more
Credo Brands Marketing Limited engages in the retail of men's casual wear under the MUFTI brand in India. The company offers athleisure merchandise, shirts, jeans, polos, t-shirts, sweatshirts, sweaters, outerwear, blazers, chinos, and trousers, as well as authentic, relaxed, and urban casuals. It also operates an online shop for its products. The company sells its products through multi-brand and exclusive brand outlets, large format stores, and online channels comprising its website and e-commerce marketplaces. The company was founded in 1998 and is based in Mumbai, India.
Stock analysis
Credo Brands Marketing Limited (MUFTI) currently trades at ₹72.78, while our model-based Fair Value estimate is ₹159.54, implying the stock looks roughly 54.4% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of ₹260.83 per share, and 22 of the 26 models we run sit above the ₹72.78 price.
Bear case: the Asset-Based group reads lowest at ₹44.94, and 4 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: ₹119.66 (bear) to ₹199.43 (bull), the price of ₹72.78 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Credo Brands Marketing Limited reported revenue of ₹5.9B in FY2026 versus ₹3.4B in FY2022, a compound +14.8%/yr. Reported net income was ₹474M in FY2026, compounding +7.3%/yr from FY2022.
Key figures
Market cap ₹5.8B (≈ $61.1M) · P/E ratio 10.0 · P/S ratio 0.80 · EPS (TTM) ₹7.25 · Dividend yield 2.7% · Net margin 8.0% · Return on equity 11.2% · Return on assets (EBIT) 23.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 58% below its 52-week high and 15% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 119%, MUFTI screens cheaper than that median.
Fair Value models
Bear ₹119.66Fair Value ₹159.54Bull ₹199.43
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 5 months old). Earnings retained since then (₹2.40 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.84/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−5.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.3%
’21
’22
’23
’24
’25
’26
What shareholders gained per year (last 5 years), in INR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in INR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+21.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+18.9%
Dividend (yield on the price)2.7%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 14%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−13.7%
Yearly growth needed for the next five years to justify today's price.
Compare Credo Brands Marketing Limited with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 104 stocks
Beats the industry median on 10/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score56 · Below median
Fair Value upside+112% · Top 25%
Profitability
Return on equity (TTM)11% · Above median
Return on assets6% · Above median
Net margin (TTM)8% · Above median
Operating margin (TTM)14% · Top 25%
Growth and dividend
Revenue growth6% · Above median
Dividend yield (TTM)2.7% · Below median
Valuation Multiplesvs Apparel Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Credo Brands Marketing Limited (MUFTI) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of ₹159.54 versus a price of ₹72.78, about +119% upside (undervalued).
What is the fair value of MUFTI?
Our model-based fair value for Credo Brands Marketing Limited is ₹159.54 (as of Sep 13, 2026), built from audited fundamentals. The current price: ₹72.78.
What is the quality score of MUFTI?
Credo Brands Marketing Limited has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Credo Brands Marketing Limited (MUFTI)?
Our model-based price target is the fair value of ₹159.54 (as of Sep 13, 2026) from 26 valuation models. Cautious scenario ₹119.66, optimistic scenario ₹199.43. It is a calculation from audited fundamentals, not an analyst target.
What is the Credo Brands Marketing Limited stock forecast for 2026?
Our models put fair value at ₹159.54, about +119% upside versus a price of ₹72.78 (undervalued). Cautious scenario ₹119.66, optimistic scenario ₹199.43. The calculation is refreshed regularly with new filings.
What is the revenue of Credo Brands Marketing Limited (MUFTI)?
Credo Brands Marketing Limited reported trailing-twelve-month revenue of about ₹5.9B (latest available figure, as of Sep 13, 2026).
Does Credo Brands Marketing Limited pay a dividend?
Credo Brands Marketing Limited currently shows a dividend yield of about 2.75% relative to its recent price (as of Sep 13, 2026).
What growth is priced into Credo Brands Marketing Limited (MUFTI)?
For today's price to be fair in a discounted-cash-flow model, Credo Brands Marketing Limited would have to grow free cash flow by -13.7 % per year for five years (discount rate 15.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +19.3 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of MUFTI use?
Our models discount Credo Brands Marketing Limited at 15.6 %: a base by market capitalisation (micro), damped by beta 1.07, country premium for India. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Credo Brands Marketing Limited that is -13.7 % per year a year over ten years, using the same discount rate (15.6 %) and the same formula as our fair value.
How much growth has Credo Brands Marketing Limited (MUFTI) delivered so far?
Over the past 5 years revenue at Credo Brands Marketing Limited grew +19.3 % a year. The price currently implies -13.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Credo Brands Marketing Limited (MUFTI) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Credo Brands Marketing Limited (-13.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Credo Brands Marketing Limited (MUFTI)?
The free-cash-flow yield on the price is 23.74 %: that much free cash flow Credo Brands Marketing Limited produces per unit of market value. When it exceeds the discount rate of our models (15.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Credo Brands Marketing Limited (MUFTI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Credo Brands Marketing Limited it is ₹159.54 per share (as of Sep 13, 2026), against a price of ₹72.78. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Credo Brands Marketing Limited stock overvalued or undervalued in 2026?
As of Sep 13, 2026, MUFTI trades below its calculated fair value: price ₹72.78, fair value ₹159.54, a gap of about +119% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MUFTI?
No. The price is what the market pays today (₹72.78); the fair value is what the company's own numbers justify (₹159.54). For Credo Brands Marketing Limited the two are ₹86.76 per share apart. That gap is exactly why we show both numbers side by side.
How much is Credo Brands Marketing Limited worth?
The market values Credo Brands Marketing Limited at about ₹5.8B (market capitalisation, as of Sep 13, 2026). Per share that is ₹72.78; our models calculate a fair value of ₹159.54 per share.
What do the bullish and bearish scenarios say about MUFTI?
Our models span a range for Credo Brands Marketing Limited: cautious scenario ₹119.66, base ₹159.54, optimistic ₹199.43 per share (as of Sep 13, 2026, price ₹72.78). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MUFTI?
Credo Brands Marketing Limited trades at a price-to-earnings ratio of 10.0 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ₹159.54 is built from several models across several years. Other multiples: P/B 1.3, P/S 1.0, EV/EBITDA 3.3.
How solid is the balance sheet of Credo Brands Marketing Limited (MUFTI)?
Balance-sheet figures for Credo Brands Marketing Limited (as of Sep 13, 2026): return on equity 11.2%. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is MUFTI from its 52-week high?
Credo Brands Marketing Limited trades at ₹72.78, about 58% below its 52-week high of ₹172.81 and 15% above the low of ₹63.06 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of ₹159.54 is for.
Which stocks are comparable to Credo Brands Marketing Limited?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Credo Brands Marketing Limited stock attractive at the current price?
The data as of Sep 13, 2026: price ₹72.78, calculated fair value ₹159.54 (+119%), Quality Score 56/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MUFTI calculated?
We run Credo Brands Marketing Limited through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ₹159.54, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Credo Brands Marketing Limited currently trades 119 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Credo Brands Marketing Limited right now?
The price is below even our cautious bear case (₹119.66). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Credo Brands Marketing Limited
How large is the market capitalisation of Credo Brands Marketing Limited (MUFTI)?
The market capitalisation of Credo Brands Marketing Limited is ₹5.8B (≈ $61.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Credo Brands Marketing Limited (MUFTI)?
The price-to-sales ratio of Credo Brands Marketing Limited is 0.80 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Credo Brands Marketing Limited (MUFTI)?
Earnings per share at Credo Brands Marketing Limited are ₹7.25 (price ÷ EPS = P/E 10.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Credo Brands Marketing Limited (MUFTI)?
The dividend yield of Credo Brands Marketing Limited is 2.7% (payout 27.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Credo Brands Marketing Limited (MUFTI)?
The net margin of Credo Brands Marketing Limited is 8.0% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Credo Brands Marketing Limited (MUFTI)?
The return on equity (ROE) of Credo Brands Marketing Limited is 11.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Credo Brands Marketing Limited (MUFTI)?
On an EBIT basis the return on assets of Credo Brands Marketing Limited is 23.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Credo Brands Marketing Limited (MUFTI)?
The operating margin of Credo Brands Marketing Limited is 14.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Credo Brands Marketing Limited (MUFTI)?
Revenue at Credo Brands Marketing Limited is growing +5.9% versus a year earlier (3y avg +5.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Credo Brands Marketing Limited (MUFTI)?
Earnings per share at Credo Brands Marketing Limited are growing +9.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Credo Brands Marketing Limited (MUFTI) carry?
The net debt of Credo Brands Marketing Limited is ₹1.6B (fiscal year 2026, ≈ 1.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Credo Brands Marketing Limited in the live analysis
One click puts Credo Brands Marketing Limited on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
