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Nelly Group (NELLY) Fair Value & Analysis

Consumer Cyclical · SE · Market cap 1.0B SEK

Pricekr 33.62
Fair Valuekr 52.10
Upside+55.0%
Quality95/100
Evidence: High Range kr 43.74 – kr 109.42

Fair value as of: Jun 24, 2026

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Analysis

Nelly Group (NELLY) currently trades at kr 33.62, while our model-based Fair Value estimate is kr 52.10 — implying the stock looks roughly 55.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand. It sells and markets its products through physical store, and online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was founded in 1936 and is based in Borås, Sweden.

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Frequently asked questions

Is Nelly Group (NELLY) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 52.10 versus a price of kr 33.62 — about +55% (undervalued). Model-based estimate, not financial advice.
What is the fair value of NELLY?
Our 21-model fair value for Nelly Group is kr 52.10 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 33.62.
What is the quality score of NELLY?
Nelly Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.