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Perion Network (PERI) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Perion Network stock $19.93, price $11.39, upside +75.0%, quality 56 out of 100. Rating: strongly undervalued. Calculated from audited financials with 11 of our 26 valuation models and 37 quality factors, updated daily.

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Communication Services US · Home Israel · ISIN IL0010958192

PN Perion Network logo Thin data Nov 9, 2026

Perion Network

PERI · US
Undervalued, but sideways

The stock costs 43% less than our calculation considers fair.

Fair value $19.93 · Strongly undervalued
Low debt
Generates free cash flow
Even on cautious assumptions the value is 7% above the price ($12.24).
Quality 56/100
Mixed vs. peers (5/12)
Insiders sold $124,908 (6M)
Weak Growth (revenue 3y −11.8 %/yr in USD)
Loss-making · -3.0% net margin (TTM)
Narrow moat 19/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$41.85 $7.08 Fair Value $19.93 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.

How to read this chart

60‑month range $7.08 – $41.85 · fair‑value band $12.24 – $31.79 · the $11.39 price screens below the $19.93 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.

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Company profile

Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally.

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It offers Perion One, a platform that offers seamless, streamlined experience for supply and demand side customers; Outmax AI Agent, an production-grade AI execution agent; Buying Technologies, designed to assist advertisers with campaign planning, design, activation, and optimization by providing data-driven recommendations and automations; Creative Platform, a technology platform enables the automation of high impact ad unit production across all formats; Supply Technology & SODA, Supply Management set of technologies designed to facilitate relationships with publishers by treating impressions in an optimal manner; Supply Optimization & Demand Amplification, an AI solution that helps publishers improve the monetization of inventory; Search Advertising Technology, a publisher management system that provides publishers access to online dashboard; and Agentic Development.

Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that deliver algorithmic search results concurrently with sponsored listings; and AI systems.

The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.

Stock analysis

Perion Network (PERI) currently trades at $11.39, while our model-based Fair Value estimate is $19.93, implying the stock looks roughly 43% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $21.40 per share, and 7 of the 11 models we run sit above the $11.39 price.

Bear case: the Asset-Based group reads lowest at $7.17, and 4 of the 11 models stay below the price. Data coverage for this calculation is low.

Scenario range: $12.24 (bear) to $31.79 (bull), the price of $11.39 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 56/100 (solid quality), in the Communication Services sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Perion Network reported revenue of $440M in FY2025 versus $478M in FY2021, a compound −2.1%/yr. Reported net income was −$7.9M in FY2025.

Key figures

Market cap $421M Small · P/S ratio 0.81 · EPS (TTM) $−0.3600 · Net margin −3.0% · Return on equity −2.0% · Return on assets (EBIT) 5.6% (5-year average) · Operating margin −7.6% · Revenue (TTM) $436M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 19 out of 100 (medium confidence).

What moves the price

The share trades about 1% below its 52-week high and 48% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 75%, PERI screens cheaper than that median.

Fair Value models

Bear $12.24 Fair Value $19.93 Bull $31.79
Price $11.39 · Upside +75.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $14.28 $20.27 $36.55 76
Owner Earnings $2.61 $3.13 $4.06 76
5Y EBITDA Exit $6.81 $8.35 $10.97 74
All 11 models by family
DCF Models
FCF DCF $14.28 $20.27 $36.55 76
Owner Earnings $2.61 $3.13 $4.06 76
5Y Revenue Exit $12.24 $19.93 $35.00 68
5Y EBITDA Exit $6.81 $8.35 $10.97 74
10Y Revenue Exit $12.50 $22.05 $31.79 64
10Y EBITDA Exit $9.36 $12.68 $17.48 67
Multiples
EV/EBITDA $2.18 $2.49 $2.80 67
EV/Revenue $10.07 $13.86 $17.64 54
Asset-Based
NCAV (Graham) $4.73 $7.17 $8.96 54
Growth DCF
Growth DCF $13.59 $21.30 $34.60 74
Rev-Margin DCF $12.24 $21.50 $35.50 68

Open the full fair value analysis →

Quality Score breakdown

Overall quality 56/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 18
How much profit the company makes from its sales and capital
Quality Growth 21
Are margins and returns getting better?
Cashflow 60
Do the profits arrive as real cash?
Financial strength 71
Debt, balance sheet and risk of trouble
Investment 89
Does it invest with discipline instead of growing at any price?
Low Volatility 42
How calm the share price moves, does not count
Price momentum 46
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 79
Distance to the 52-week high, does not count
New shares 100
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 3 officers or directors sold shares worth $124,908 and none bought.

  • SaleEyal KaplanDirector3× since Apr 1, 2026: 8,747 shares, avg. $9.50$83,053Oct 1, 2026
  • SaleJoy Sharon MarcusDirector3× since Apr 1, 2026: 5,068 shares, avg. $9.49$48,115Oct 1, 2026
  • SaleMichael VorhausDirector3× since Apr 1, 2026: 6,481 shares, avg. $9.47$61,379Oct 1, 2026
  • SaleStephen Moore YapCRO3,112 shares at $10.44$32,489May 1, 2026

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−11.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−11.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.0%
Start year 2020 (pandemic). Over 10 years: +7.1% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
3.7% (2020) → −3.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−20.8%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+8.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −22.6% a year for the price and +5.6% for the forecasts.
Forecast 2026 (sales)+5.8%
Forecast 2027 (sales)+10.3%
Projected 2028 (sales)+9.3%
Projected 2029 (sales)+8.2%
Projected 2030 (sales)+7.2%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks

Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 56 · Above median
Fair Value upside +75.0% · Top 25%
Profitability
Return on assets −0.9% · Below median
Net margin (12 months) −3.0% · Below median
Operating margin (12 months) −7.6% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −4.6% · Below median
Balance sheet
Debt / equity 0.01× · Below median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 0.62× · Cheapest 25%
P/S (12 months) 0.97× · Pricier than median
Price / free cash flow (fiscal year) 11.0× · Pricier than median
PEG 0.68× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 38
FUTURE (revenue growth)0 · sector 15
PAST (return on equity)0 · sector 7
HEALTH (low debt)99 · sector 98
DIVIDEND (yield)0 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
The Trade Desk, Inc TTD $12.93 $38.79 +200% vs PERI
Publicis Groupe S.A PUB €102.95 €145.63 +41% vs PERI
Omnicom Group OMC $86.37 $113.06 +31% vs PERI
AppLovin Corporation APP $391.22 $430.34 +10% vs PERI
Focus Media Information Technology Co 002027 ¥5.55 ¥6.11 +10% vs PERI
Magnite, Inc MGNI $27.39 $30.13 +10% vs PERI
JCDecaux SE DEC €26.66 €20.99 −21% vs PERI
Easy Click Worldwide Network Technology Co 301171 ¥34.54 ¥11.05 −68% vs PERI
Leo Group 002131 ¥4.26 ¥1.06 −75% vs PERI
Stagwell Inc STGW $11.64 $2.62 −77% vs PERI

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Cite: Fair Value Calculator (2026). "Perion Network Fair Value". https://www.fairvalue-calculator.com/stock/PERI

Frequently asked questions

Is Perion Network (PERI) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of $19.93 versus a price of $11.39, about +75% upside (undervalued).
What is the fair value of PERI?
Our model-based fair value for Perion Network is $19.93 (as of Nov 9, 2026), built from audited fundamentals. The current price: $11.39.
What is the quality score of PERI?
Perion Network has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Perion Network (PERI)?
Our model-based price target is the fair value of $19.93 (as of Nov 9, 2026) from 11 valuation models. Cautious scenario $12.24, optimistic scenario $31.79. It is a calculation from audited fundamentals, not an analyst target.
What is the Perion Network stock forecast for 2026?
Our models put fair value at $19.93, about +75% upside versus a price of $11.39 (undervalued). Cautious scenario $12.24, optimistic scenario $31.79. The calculation is refreshed regularly with new filings.
What is the revenue of Perion Network (PERI)?
Perion Network reported trailing-twelve-month revenue of about $436M (latest available figure, as of Nov 9, 2026).
What growth is priced into Perion Network (PERI)?
For today's price to be fair in a discounted-cash-flow model, Perion Network would have to grow free cash flow by -20.8 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.0 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of PERI use?
Our models discount Perion Network at 11.6 %: a base by market capitalisation (small), damped by beta 1.13, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Perion Network that is -20.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Perion Network (PERI) delivered so far?
Over the past 5 years revenue at Perion Network grew +6.0 % a year. The price currently implies free-cash-flow growth of -20.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Perion Network (PERI) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Perion Network (-20.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Perion Network (PERI)?
The free-cash-flow yield on the price is 9.06 %: that much free cash flow Perion Network produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Perion Network (PERI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Perion Network it is $19.93 per share (as of Nov 9, 2026), against a price of $11.39. It is the blended result of 11 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Perion Network stock overvalued or undervalued in 2026?
As of Nov 9, 2026, PERI trades below its calculated fair value: price $11.39, fair value $19.93, a gap of about +75% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PERI?
No. The price is what the market pays today ($11.39); the fair value is what the company's own numbers justify ($19.93). For Perion Network the two are $8.54 per share apart. That gap is exactly why we show both numbers side by side.
How much is Perion Network worth?
The market values Perion Network at about $421M (market capitalisation, as of Nov 9, 2026). Per share that is $11.39; our models calculate a fair value of $19.93 per share.
What do the bullish and bearish scenarios say about PERI?
Our models span a range for Perion Network: cautious scenario $12.24, base $19.93, optimistic $31.79 per share (as of Nov 9, 2026, price $11.39). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of PERI?
The PEG ratio of Perion Network is 0.68 (P/E divided by earnings growth, as of Nov 9, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Perion Network (PERI)?
Balance-sheet figures for Perion Network (as of Nov 9, 2026): return on equity −2.0%, debt of 0.01 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is PERI from its 52-week high?
Perion Network trades at $11.39, about 1% below its 52-week high of $11.45 and 48% above the low of $7.71 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $19.93 is for.
Which stocks are comparable to Perion Network?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Perion Network stock attractive at the current price?
The data as of Nov 9, 2026: price $11.39, calculated fair value $19.93 (+75%), Quality Score 56/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PERI calculated?
We run Perion Network through 11 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $19.93 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Perion Network currently trades 43% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Perion Network (PERI)?
The closing price on Nov 6, 2026 was $11.39. Our model-based fair value is $19.93, about +75% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Perion Network right now?
The price is below even our cautious bear case ($12.24). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($12.24 to $31.79) leaves room in how you read the outcome.

Key figures of Perion Network

How large is the market capitalisation of Perion Network (PERI)?
The market capitalisation of Perion Network is $421M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Perion Network (PERI)?
The price-to-sales ratio of Perion Network is 0.81 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Perion Network (PERI)?
Earnings per share at Perion Network are $−0.3600. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Perion Network (PERI)?
The net margin of Perion Network is −3.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Perion Network (PERI)?
The return on equity (ROE) of Perion Network is −2.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Perion Network (PERI)?
On an EBIT basis the return on assets of Perion Network is 5.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Perion Network (PERI)?
The operating margin of Perion Network is −7.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Perion Network (PERI)?
Revenue at Perion Network is growing −4.6% versus a year earlier (3y avg −11.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Perion Network (PERI)?
Earnings per share at Perion Network are growing +77.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Perion Network (PERI) hold?
Perion Network holds more cash than debt, $48.8M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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