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Polaris Media ASA (POL) Fair Value & Analysis

Communication Services · NO · Market cap 2.9B NOK

Pricekr 61.00
Fair Valuekr 18.03
Upside-70.4%
Quality91/100
Evidence: High Range kr 6.69 – kr 29.36

Fair value as of: Jun 24, 2026

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Analysis

Polaris Media ASA (POL) currently trades at kr 61.00, while our model-based Fair Value estimate is kr 18.03 — implying the stock looks roughly 70.4% overvalued today. We read business quality at 91/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Polaris Media ASA operates as a media house and printing company in Norway and Sweden. The company provides digital advertising services. It also offers print group and external newspapers, including editorial supplements and advertising supplements, civilian printing, and other magazines/supplements. In addition, the company distributes newspapers, as well as parcels, mail, and other goods deliveries. Polaris Media ASA was founded in 2008 and is headquartered in Trondheim, Norway.

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Frequently asked questions

Is Polaris Media ASA (POL) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 18.03 versus a price of kr 61.00 — about −70% (overvalued). Model-based estimate, not financial advice.
What is the fair value of POL?
Our 21-model fair value for Polaris Media ASA is kr 18.03 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 61.00.
What is the quality score of POL?
Polaris Media ASA has a Quality Score of 91/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.