Polaris Media ASA (POL) Fair Value & Analysis
Communication Services · NO · Market cap 2.9B NOK
Fair value as of: Jul 18, 2026
From 20 valuation models · updated 23 days ago
Fair value updated Jul 18, 2026, revised from kr 18.03 to kr 32.46 (+80.0%) since Jun 24, 2026. Share price +0.3% over the past month.
A solid business, but screening 45% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (kr 40.55). The favourable scenario is already priced in.
- Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range kr 40.68 – kr 92.71 · fair‑value band kr 24.37 – kr 40.55 · the kr 58.80 price screens above the kr 32.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Polaris Media ASA (POL) currently trades at kr 58.80, while our model-based Fair Value estimate is kr 32.46, implying the stock looks roughly 44.8% overvalued today. The Quality Score stands at 60/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Polaris Media ASA generated revenue of 3.4B NOK at a net margin of 0.2%. Revenue grew 0.5% year over year. It earns a return on equity of 0.6%. Net debt stands at 968M NOK. Fundamentals as of Jul 18, 2026
Our scenario range runs from kr 24.37 (bear case) to kr 40.55 (bull case); at kr 58.80, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 33% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at -45%, POL screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 20 models by family
Widest divergence: Growth DCF (kr 47.32) versus Earnings-Based (kr 0.7000). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 60
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Polaris Media ASA operates as a media house and printing company in Norway and Sweden. The company provides digital advertising services. It also offers print group and external newspapers, including editorial supplements and advertising supplements, civilian printing, and other magazines/supplements.
Full company description
Polaris Media ASA operates as a media house and printing company in Norway and Sweden. The company provides digital advertising services. It also offers print group and external newspapers, including editorial supplements and advertising supplements, civilian printing, and other magazines/supplements. In addition, the company distributes newspapers, as well as parcels, mail, and other goods deliveries. Polaris Media ASA was founded in 2008 and is headquartered in Trondheim, Norway.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Polaris Media ASA reported revenue of kr 3.4B in FY2025 versus kr 3.5B in FY2021, a compound −0.3%/yr. Reported net income was kr 7.5M in FY2025, compounding −52.8%/yr from FY2021.
of which total revenue +8.8 pp · buybacks/dilution −3.6 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
POL screens 45% overvalued. Compare with The New York Times Company →
Peer Group
Publishing · 111 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $76.71 | $41.95 | -45% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥26.32 | ¥10.31 | -61% |
| People.cn CO., LTD 603000 | ¥17.10 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.43 | ¥14.66 | +41% |
| John Wiley & Sons, Inc WLY | $49.51 | $57.01 | +15% |
| Zhejiang Publishing & Media Co 601921 | ¥7.15 | ¥7.54 | +5% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.87 | ¥21.61 | +82% |
| Shandong Publishing&Media Co 601019 | ¥6.98 | ¥11.60 | +66% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥7.61 | ¥1.35 | -82% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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