Polaris Media (POL) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Polaris Media stock NOK 19.77, price NOK 58.20, that is 66.0% below the price, quality 60 out of 100. Rating: strongly overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range kr 40.68 – kr 92.71 · fair‑value band kr 14.66 – kr 26.37 · the kr 58.20 price screens above the kr 19.77 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 9, 2026.
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Polaris Media ASA operates as a media house and printing company in Norway and Sweden. The company provides digital advertising services.
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It also offers print group and external newspapers, including editorial supplements and advertising supplements, civilian printing, and other magazines/supplements. In addition, the company distributes newspapers, as well as parcels, mail, and other goods deliveries.
Polaris Media ASA was founded in 2008 and is headquartered in Trondheim, Norway.
Stock analysis
Polaris Media (POL) currently trades at kr 58.20, while our model-based Fair Value estimate is kr 19.77, 66% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of kr 132.32 per share, and 2 of the 22 models we run sit above the kr 58.20 price.
Bear case: the Growth Earnings group reads lowest at kr 2.78, and 20 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 14.66 (bear) to kr 26.37 (bull), the price of kr 58.20 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Polaris Media reported revenue of 3.4B NOK in FY2025 versus 3.5B NOK in FY2021, a compound −0.3%/yr. Reported net income was 7.5M NOK in FY2025, compounding −52.8%/yr from FY2021.
Key figures
Market cap 2.8B NOK (≈ $301M) Small · P/E ratio 264.5 · P/S ratio 0.83 · EPS (TTM) kr 0.2200 · Dividend yield 5.7% · Net margin 0.3% · Return on equity 1.2% · Return on assets (EBIT) 1.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 8% below its 52-week high and 25% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −7% fair-value upside, at −66%, POL screens richer than that median.
Fair Value models
Bearkr 14.66Fair Value kr 19.77Bullkr 26.37
Price kr 58.20 · Downside -66.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−4.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.2%
Start year 2020 (pandemic). Over 10 years: +8.3% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−39.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−45.5%
Dividend (yield on the price)5.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−45.5% vs −34.5%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → −1%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−1.1%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Norway: IMF forecast 2.4% a year to 2030, 3.3% from 2016 to 2025) that is about −3.5% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 98 stocks
Beats the industry median on 2/14 measures
Overall it trails its industry peers.
Valuation
Quality Score60 · Below median
Fair Value upside−66.0% · Bottom 25%
Profitability
Return on equity (12 months)1.2% · Bottom 25%
Return on assets0.5% · Below median
Net margin (12 months)0.7% · Below median
Operating margin (12 months)4.1% · Below median
Growth and dividend
Revenue growth (quarter YoY)−1.3% · Below median
Dividend yield (12 months)5.7% · Top 25%
Balance sheet
Debt / equity0.01× · Below median
Valuation Multiplesvs Publishing median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Polaris Media Fair Value". https://www.fairvalue-calculator.com/stock/POL
Frequently asked questions
Is Polaris Media (POL) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of kr 19.77 versus a price of kr 58.20, about 66% lower (overvalued).
What is the fair value of POL?
Our model-based fair value for Polaris Media is kr 19.77 (as of Nov 9, 2026), built from audited fundamentals. The current price: kr 58.20.
What is the quality score of POL?
Polaris Media has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Polaris Media (POL)?
Our model-based price target is the fair value of kr 19.77 (as of Nov 9, 2026) from 22 valuation models. Cautious scenario kr 14.66, optimistic scenario kr 26.37. It is a calculation from audited fundamentals, not an analyst target.
What is the Polaris Media stock forecast for 2026?
Our models put fair value at kr 19.77, about 66% lower versus a price of kr 58.20 (overvalued). Cautious scenario kr 14.66, optimistic scenario kr 26.37. The calculation is refreshed regularly with new filings.
What is the revenue of Polaris Media (POL)?
Polaris Media reported trailing-twelve-month revenue of about 3.4B NOK (latest available figure, as of Nov 9, 2026).
Does Polaris Media pay a dividend?
Polaris Media currently shows a dividend yield of 5.67% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of Polaris Media (POL) and when is the ex-dividend date?
Polaris Media pays a dividend of kr 3.30 per share a year, a dividend yield of 5.7%. The last ex-dividend date was May 12, 2026. A dividend has been paid every year since 2022. Free cash flow covers the dividend 0.88 times. Our assessment: Pays more than it earns. The company pays out more in dividends than it earns, and free cash flow clearly does not cover the dividend either. It may need to be cut unless profits recover.
What growth is priced into Polaris Media (POL)?
For today's price to be fair in a discounted-cash-flow model, Polaris Media would have to grow free cash flow by -1.1 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.2 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of POL use?
Our models discount Polaris Media at 9.6 %: a base by market capitalisation (small), damped by beta 0.03, country premium for Norway. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Polaris Media that is -1.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has Polaris Media (POL) delivered so far?
Over the past 5 years revenue at Polaris Media grew +1.2 % a year. The price currently implies free-cash-flow growth of -1.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Polaris Media (POL) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Polaris Media (-1.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Polaris Media (POL)?
The free-cash-flow yield on the price is 5.01 %: that much free cash flow Polaris Media produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Polaris Media (POL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Polaris Media it is kr 19.77 per share (as of Nov 9, 2026), against a price of kr 58.20. It is the blended result of 22 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Polaris Media stock overvalued or undervalued in 2026?
As of Nov 9, 2026, POL trades above its calculated fair value: price kr 58.20, fair value kr 19.77, a gap of about −66% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of POL?
No. The price is what the market pays today (kr 58.20); the fair value is what the company's own numbers justify (kr 19.77). For Polaris Media the two are kr 38.43 per share apart. That gap is exactly why we show both numbers side by side.
How much is Polaris Media worth?
The market values Polaris Media at about 2.8B NOK (market capitalisation, as of Nov 9, 2026). Per share that is kr 58.20; our models calculate a fair value of kr 19.77 per share.
What do the bullish and bearish scenarios say about POL?
Our models span a range for Polaris Media: cautious scenario kr 14.66, base kr 19.77, optimistic kr 26.37 per share (as of Nov 9, 2026, price kr 58.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of POL?
Polaris Media trades at a price-to-earnings ratio of 264.5 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 19.77 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2017 to 2025), reported earnings: 15.1. Other multiples: P/B 1.5, P/S 2.0, EV/EBITDA 40.2.
How solid is the balance sheet of Polaris Media (POL)?
Balance-sheet figures for Polaris Media (as of Nov 9, 2026): return on equity 1.2%, debt of 0.01 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is POL from its 52-week high?
Polaris Media trades at kr 58.20, about 8% below its 52-week high of kr 63.00 and 25% above the low of kr 46.74 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of kr 19.77 is for.
Which stocks are comparable to Polaris Media?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, Jiangsu Phoenix Publishing & Media Corporation, China Science Publishing & Media Ltd, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Polaris Media stock attractive at the current price?
The data as of Nov 9, 2026: price kr 58.20, calculated fair value kr 19.77 (−66%), Quality Score 60/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of POL calculated?
We run Polaris Media through 22 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of kr 19.77 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Polaris Media itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Polaris Media (POL)?
The closing price on Nov 6, 2026 was kr 58.20. Our model-based fair value is kr 19.77, about 66% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Polaris Media right now?
The price sits above even our optimistic bull case (kr 26.37). The favourable scenario is already priced in. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Polaris Media (POL) come from?
Earnings per share at Polaris Media grew −3.3 % a year from 2012 to 2023. Broken into its drivers: revenue per share +5.3 %, EBIT margin +7.0 %, tax rate −0.5 %, residual (interest, one-offs) −13.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Polaris Media
How large is the market capitalisation of Polaris Media (POL)?
The market capitalisation of Polaris Media is 2.8B NOK (≈ $301M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Polaris Media (POL)?
The price-to-sales ratio of Polaris Media is 0.83 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Polaris Media (POL)?
Earnings per share at Polaris Media are kr 0.2200 (price ÷ EPS = P/E 264.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Polaris Media (POL)?
The dividend yield of Polaris Media is 5.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Polaris Media (POL)?
The net margin of Polaris Media is 0.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Polaris Media (POL)?
The return on equity (ROE) of Polaris Media is 1.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Polaris Media (POL)?
On an EBIT basis the return on assets of Polaris Media is 1.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Polaris Media (POL)?
The operating margin of Polaris Media is 4.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Polaris Media (POL)?
Revenue at Polaris Media is growing −1.3% versus a year earlier (3y avg +0.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Polaris Media (POL)?
Earnings per share at Polaris Media are growing −1.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Polaris Media (POL) carry?
The net debt of Polaris Media is 968M NOK (fiscal year 2023, ≈ 6.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 9, 2026