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PPHE Hotel Group Ltd (PPH) fair value: what the stock is really worth

We calculate from audited financials what PPHE Hotel Group Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Cyclical · GB · ISIN GG00B1Z5FH87

PH Broad data Sep 22, 2026

PPHE Hotel Group Ltd

PPH · LSE

Weak valuationQuality growthQuality is weak on top of the rich price.

!Fair value £11.10 · Overvalued (−28%)
!Quality 49/100
!Mixed Growth (revenue 5y +35.6 %/yr)
!Thin margins · 2.8% net margin (TTM)
!High debt · generates free cash flow
·2.53% dividend yield
!Trails peers (4/14)
!Narrow moat 40/100
!Weak on future: 29 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

£20.50 £9.23 Fair Value £11.10 Jul 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 22, 2026.

How to read this chart

60‑month range £9.23 – £20.50 · fair‑value band £8.74 – £17.32 · the £15.44 price screens above the £11.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 22, 2026.

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Company profile

PPHE Hotel Group Limited owns, co-owns, develops, leases, operates, and franchises hospitality real estate in the Netherlands, the United Kingdom, Germany, Croatia, Austria, Hungary, Italy, and Serbia.

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PPHE Hotel Group Limited owns, co-owns, develops, leases, operates, and franchises hospitality real estate in the Netherlands, the United Kingdom, Germany, Croatia, Austria, Hungary, Italy, and Serbia. The company focuses on full-service upscale, upper upscale, and lifestyle hotels in cities and regional, as well as resort and campsite properties in select resort destinations. It owns and operates hotels and resorts under the Park Plaza, the art'otel, Holmes, Radisson Collection, and the Arena Campsites brands, as well as the Arena Hotels & Apartments. The company operates restaurants and bars; and licensed outlets, including Italian coffee bar espressamente illy and the Balinese Mandara Spa. The company was formerly known as Park Plaza Hotels Limited and changed its name to PPHE Hotel Group Limited in March 2012. PPHE Hotel Group Limited was founded in 1986 and is headquartered in Amsterdam, the Netherlands.

Stock analysis

PPHE Hotel Group Ltd (PPH) currently trades at £15.44, while our model-based Fair Value estimate is £11.10, implying the stock looks roughly 39.1% overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of £6.93 per share, and 3 of the 20 models we run sit above the £15.44 price.

Bear case: the Earnings-Based group reads lowest at £3.87, and 17 of the 20 models stay below the price. Evidence for this calculation is high.

Scenario range: £8.74 (bear) to £17.32 (bull), the price of £15.44 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

PPHE Hotel Group Ltd reported revenue of £466M in FY2025 versus £141M in FY2021, a compound +34.8%/yr. Reported net income was £13.2M in FY2025.

Key figures

Market cap 653M GBX · P/E ratio 49.8 · P/S ratio 1.41 · EPS (TTM) £0.3100 · Dividend yield 2.5% · Net margin 2.8% · Return on equity 0.1% · Return on assets (EBIT) 2.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).

What moves the price

For context, the median of 10 Consumer Cyclical peers we cover trades at −38% fair-value upside, at −28%, PPH screens cheaper than that median.

Fair Value models

Bear £8.74 Fair Value £11.10 Bull £17.32
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF n/a £4.14 £17.42 77
Residual Income £5.47 £5.41 £4.66 76
Growth DCF n/a £2.83 £13.67 75
All 23 models by family
DCF Models
FCF DCF n/a £4.14 £17.42 77
Owner Earnings n/a n/a £7.22 73
5Y Revenue Exit n/a £0.4900 £9.99 69
5Y EBITDA Exit £4.75 £24.01 £48.51 68
10Y Revenue Exit n/a £0.4500 £10.45 64
10Y EBITDA Exit £0.9700 £16.25 £40.07 59
10Y P/E Exit n/a n/a £2.17 61
Earnings-Based
Graham-Dodd £2.14 £10.18 £14.01 64
Lynch FV £2.71 £3.87 £5.03 61
PEG = 1.0 £2.71 £3.87 £5.03 57
Dividend Discount
Gordon GGM £2.95 £5.32 £7.32 68
DDM Multi-Stage £2.95 £4.86 £5.68 67
Multiples
P/E Multiple £5.20 £6.93 £8.66 63
P/S Multiple £4.02 £5.35 £6.69 58
P/B Multiple £4.02 £5.35 £6.69 55
EV/EBIT £4.24 £11.32 £18.41 61
EV/EBITDA £12.70 £22.61 £32.51 65
EV/Revenue n/a n/a £0.3700 50
Asset-Based
NCAV (Graham) £3.84 £5.14 £7.68 54
Growth DCF
Growth DCF n/a £2.83 £13.67 75
Rev-Margin DCF n/a £0.3800 £9.46 69
Economic Profit
Residual Income £5.47 £5.41 £4.66 76
Growth Earnings
Growth-Adj P/E £4.37 £6.24 £8.11 67

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Quality Score breakdown

Overall quality 49/100

Of which business quality 45 · Market factors (momentum, volatility) 50

Profitability 17
Margins and returns on capital today
Quality Growth 42
Are margins and returns improving?
Cashflow 63
Earnings quality: real cash, not paper profit
Fin. Strength 9
Balance sheet, leverage, solvency risk
Investment 81
Disciplined investing over empire-building
Low Volatility 68
Calm price path (market factor)
Momentum 42
Price trend over the last 3–12 months (market factor)
52W Momentum 45
Distance to the 52-week high (market factor)
Net Issuance 88
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 90/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+5.3%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.2%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+35.6%
Revenue growth 19 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.0%
What shareholders gained per year (last 5 years) What the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−1.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−3.9%
Dividend (yield on the price)2.5%
Pace: 5 vs 10 years Two data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−17% vs −9%, slowing
Profit margin 2020 to 2025 Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−74% → 14%

Growth Forecast

A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+18.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.9%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+2.3%
Forecast 2027 (sales)+4.9%
Projected 2028 (sales)+4.6%
Projected 2029 (sales)+4.2%
Projected 2030 (sales)+3.8%

PPH screens 39% overvalued. Compare with Marriott International, Inc →

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 163 stocks

Beats the industry median on 4/14 measures
Overall it trails its industry peers.
Valuation
Quality Score 49 · Below median
Fair Value upside −63% · Bottom 25%
Profitability
Return on equity (TTM) 0% · Below median
Return on assets 3% · Above median
Net margin (TTM) 3% · Below median
Operating margin (TTM) 25% · Above median
Growth and dividend
Revenue growth 6% · Above median
Dividend yield (TTM) 2.5% · Above median
Balance sheet
Debt / equity 2.62× · Highest 25%

Valuation Multiplesvs Lodging median · lower = cheaper

P/E (TTM) 49.8× · Priciest 25%
P/B 2.86× · Priciest 25%
P/S (TTM) 1.97× · Pricier than median
P/FCF 18.6× · Priciest 25%
EV/EBITDA 12.3× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 11
FUTURE (revenue growth)29 · sector 24
PAST (return on equity)0 · sector 12
HEALTH (low debt)0 · sector 91
DIVIDEND (yield)51 · sector 28

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Marriott International, Inc MAR $334.97 $132.35 −60%
Hilton Worldwide Holdings HLT $305.63 $244.14 −20%
InterContinental Hotels Group IHG $153.76 $85.18 −45%
Hyatt Hotels Corporation H $158.65 $44.79 −72%
H World Group HTHT $42.72 $63.61 +49%
Accor SA AC €45.75 €36.87 −19%
The Indian Hotels Company INDHOTEL ₹726.65 ₹507.34 −30%
Wyndham Hotels & Resorts, Inc WH $69.17 $23.55 −66%
Hanjin Kal, 180640 139,500 KRW 21,340 KRW −85%
Choice Hotels International, Inc CHH $98.64 $60.77 −38%

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Cite: Fair Value Calculator (2026). "PPHE Hotel Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/PPH

Frequently asked questions

Is PPHE Hotel Group Ltd (PPH) overvalued or undervalued?
As of Sep 22, 2026, our model estimates a fair value of £11.10 versus a price of £15.44, about −28% upside (overvalued).
What is the fair value of PPH?
Our model-based fair value for PPHE Hotel Group Ltd is £11.10 (as of Sep 22, 2026), built from audited fundamentals. The current price: £15.44.
What is the quality score of PPH?
PPHE Hotel Group Ltd has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PPHE Hotel Group Ltd (PPH)?
Our model-based price target is the fair value of £11.10 (as of Sep 22, 2026) from 23 valuation models. Cautious scenario £8.74, optimistic scenario £17.32. It is a calculation from audited fundamentals, not an analyst target.
What is the PPHE Hotel Group Ltd stock forecast for 2026?
Our models put fair value at £11.10, about −28% upside versus a price of £15.44 (overvalued). Cautious scenario £8.74, optimistic scenario £17.32. The calculation is refreshed regularly with new filings.
What is the revenue of PPHE Hotel Group Ltd (PPH)?
PPHE Hotel Group Ltd reported trailing-twelve-month revenue of about £466M (latest available figure, as of Sep 22, 2026).
Does PPHE Hotel Group Ltd pay a dividend?
PPHE Hotel Group Ltd currently shows a dividend yield of about 2.53% relative to its recent price (as of Sep 22, 2026).
What growth is priced into PPHE Hotel Group Ltd (PPH)?
For today's price to be fair in a discounted-cash-flow model, PPHE Hotel Group Ltd would have to grow free cash flow by +18.2 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +35.6 % per year. As of Sep 22, 2026.
What discount rate (WACC) does the fair value of PPH use?
Our models discount PPHE Hotel Group Ltd at 10.3 %: a base by market capitalisation (small), damped by beta 0.34, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PPHE Hotel Group Ltd that is +18.2 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has PPHE Hotel Group Ltd (PPH) delivered so far?
Over the past 5 years revenue at PPHE Hotel Group Ltd grew +35.6 % a year. The price currently implies +18.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PPHE Hotel Group Ltd (PPH) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into PPHE Hotel Group Ltd (+18.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PPHE Hotel Group Ltd (PPH)?
The free-cash-flow yield on the price is 7.54 %: that much free cash flow PPHE Hotel Group Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PPHE Hotel Group Ltd (PPH)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PPHE Hotel Group Ltd it is £11.10 per share (as of Sep 22, 2026), against a price of £15.44. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is PPHE Hotel Group Ltd stock overvalued or undervalued in 2026?
As of Sep 22, 2026, PPH trades above its calculated fair value: price £15.44, fair value £11.10, a gap of about −28% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PPH?
No. The price is what the market pays today (£15.44); the fair value is what the company's own numbers justify (£11.10). For PPHE Hotel Group Ltd the two are £4.34 per share apart. That gap is exactly why we show both numbers side by side.
How much is PPHE Hotel Group Ltd worth?
The market values PPHE Hotel Group Ltd at about 653M GBX (market capitalisation, as of Sep 22, 2026). Per share that is £15.44; our models calculate a fair value of £11.10 per share.
What do the bullish and bearish scenarios say about PPH?
Our models span a range for PPHE Hotel Group Ltd: cautious scenario £8.74, base £11.10, optimistic £17.32 per share (as of Sep 22, 2026, price £15.44). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PPH?
PPHE Hotel Group Ltd trades at a price-to-earnings ratio of 49.8 (as of Sep 22, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £11.10 is built from several models across several years. Other multiples: P/B 2.9, P/S 2.0, EV/EBITDA 12.3.
How solid is the balance sheet of PPHE Hotel Group Ltd (PPH)?
Balance-sheet figures for PPHE Hotel Group Ltd (as of Sep 22, 2026): return on equity 0.1%, debt of 2.62 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
Which stocks are comparable to PPHE Hotel Group Ltd?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, InterContinental Hotels Group, Hyatt Hotels Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PPHE Hotel Group Ltd stock attractive at the current price?
The data as of Sep 22, 2026: price £15.44, calculated fair value £11.10 (−28%), Quality Score 49/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PPH calculated?
We run PPHE Hotel Group Ltd through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £11.10, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. PPHE Hotel Group Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PPHE Hotel Group Ltd (PPH)?
The closing price on Sep 22, 2026 was £15.44. Our model-based fair value is £11.10, about −28% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PPHE Hotel Group Ltd right now?
Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (£8.74 to £17.32) leaves room in how you read the outcome.
Where does the earnings growth of PPHE Hotel Group Ltd (PPH) come from?
Earnings per share at PPHE Hotel Group Ltd grew −4.7 % a year from 2014 to 2025. Broken into its drivers: revenue per share +7.1 %, EBIT margin −4.1 %, tax rate −1.0 %, residual (interest, one-offs) −6.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of PPHE Hotel Group Ltd

How large is the market capitalisation of PPHE Hotel Group Ltd (PPH)?
The market capitalisation of PPHE Hotel Group Ltd is 653M GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PPHE Hotel Group Ltd (PPH)?
The price-to-sales ratio of PPHE Hotel Group Ltd is 1.41 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PPHE Hotel Group Ltd (PPH)?
Earnings per share at PPHE Hotel Group Ltd are £0.3100 (price ÷ EPS = P/E 49.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of PPHE Hotel Group Ltd (PPH)?
The dividend yield of PPHE Hotel Group Ltd is 2.5% (payout 126%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PPHE Hotel Group Ltd (PPH)?
The net margin of PPHE Hotel Group Ltd is 2.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PPHE Hotel Group Ltd (PPH)?
The return on equity (ROE) of PPHE Hotel Group Ltd is 0.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PPHE Hotel Group Ltd (PPH)?
On an EBIT basis the return on assets of PPHE Hotel Group Ltd is 2.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PPHE Hotel Group Ltd (PPH)?
The operating margin of PPHE Hotel Group Ltd is 25.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PPHE Hotel Group Ltd (PPH)?
Revenue at PPHE Hotel Group Ltd is growing +5.8% versus a year earlier (3y avg +12.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PPHE Hotel Group Ltd (PPH)?
Earnings per share at PPHE Hotel Group Ltd are growing −35.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does PPHE Hotel Group Ltd (PPH) carry?
The net debt of PPHE Hotel Group Ltd is 1.1B GBX (fiscal year 2025, ≈ 21.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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