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Retailors Ltd (RTLS) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Retailors Ltd ILS 45.35, price ILS 16.65, upside +172.4%, quality 46 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Consumer Cyclical · Il

RL Broad data Sep 23, 2026

Retailors Ltd

RTLS · TA

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value 45.35 ILA · Strongly undervalued (+172%)
!Quality 46/100
!Mixed Growth (revenue 5y +32.2 %/yr)
!Thin margins · 1.4% net margin (TTM)
✓Low debt · generates free cash flow
!Mixed vs. peers (6/14)
!Narrow moat 28/100
!Weak on past: 17 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

96.63 ILA 16.65 ILA Fair Value 45.35 ILA Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range 16.65 ILA – 96.63 ILA · fair‑value band 31.74 ILA – 58.95 ILA · the 16.65 ILA price screens below the 45.35 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Retailors Ltd engages in the retail sale of footwear, sportswear and sports accessories, and leisure fashion through a chain of stores in Israel, Canada, Europe, Australia, and New Zealand. It offers its products under the Nike, Foot Locker, and Converse brands. The company was incorporated in 2008 and is based in Bnei Brak, Israel.

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Retailors Ltd engages in the retail sale of footwear, sportswear and sports accessories, and leisure fashion through a chain of stores in Israel, Canada, Europe, Australia, and New Zealand. It offers its products under the Nike, Foot Locker, and Converse brands. The company was incorporated in 2008 and is based in Bnei Brak, Israel. Retailors Ltd operates as a subsidiary of Fox-Wizel Ltd.

Stock analysis

Retailors Ltd (RTLS) currently trades at 16.65 ILA, while our model-based Fair Value estimate is 45.35 ILA, implying the stock looks roughly 63.3% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of 110.60 ILA per share, and 24 of the 26 models we run sit above the 16.65 ILA price.

Bear case: the Asset-Based group reads lowest at 12.48 ILA, and 2 of the 26 models stay below the price. Evidence for this calculation is high.

Scenario range: 31.74 ILA (bear) to 58.95 ILA (bull), the price of 16.65 ILA sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Retailors Ltd reported revenue of 2.6B ILS in FY2025 versus 1.1B ILS in FY2021, a compound +23.0%/yr. Reported net income was 65.9M ILS in FY2025, compounding −2.5%/yr from FY2021.

Key figures

Market cap 1.1B ILA · P/E ratio 22.2 · P/S ratio 0.57 · EPS (TTM) 0.7500 ILA · Dividend yield 6.2% · Net margin 2.6% · Return on equity 4.4% · Return on assets (EBIT) 6.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 76% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 172%, RTLS screens cheaper than that median.

Fair Value models

Bear 31.74 ILA Fair Value 45.35 ILA Bull 58.95 ILA
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.5486 ILS per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 79.40 ILA 114.53 ILA 219.53 ILA 77
Growth DCF 74.57 ILA 121.78 ILA 208.65 ILA 76
Residual Income 14.50 ILA 15.15 ILA 15.45 ILA 76
All 26 models by family
DCF Models
FCF DCF 79.40 ILA 114.53 ILA 219.53 ILA 77
Owner Earnings 87.29 ILA 177.72 ILA 345.51 ILA 72
5Y Revenue Exit 50.90 ILA 79.03 ILA 137.34 ILA 70
5Y EBITDA Exit 94.69 ILA 167.46 ILA 310.22 ILA 72
5Y P/E Exit 42.96 ILA 75.99 ILA 118.25 ILA 69
10Y Revenue Exit 59.57 ILA 110.60 ILA 138.21 ILA 67
10Y EBITDA Exit 89.98 ILA 196.59 ILA 382.62 ILA 64
10Y P/E Exit 55.47 ILA 95.00 ILA 153.80 ILA 62
Earnings-Based
Graham-Dodd 9.21 ILA 64.23 ILA 90.13 ILA 63
Lynch FV 24.48 ILA 34.97 ILA 45.46 ILA 61
PEG = 1.0 24.48 ILA 34.97 ILA 45.46 ILA 57
EPV 27.22 ILA 30.53 ILA 33.28 ILA 74
Dividend Discount
Gordon GGM 11.30 ILA 20.36 ILA 28.02 ILA 68
DDM Multi-Stage 11.30 ILA 18.59 ILA 21.74 ILA 67
Multiples
P/E Multiple 22.35 ILA 29.80 ILA 37.24 ILA 63
P/S Multiple 17.27 ILA 23.02 ILA 28.78 ILA 58
P/B Multiple 17.27 ILA 23.02 ILA 28.78 ILA 55
EV/EBIT 49.86 ILA 65.48 ILA 81.11 ILA 66
EV/EBITDA 100.26 ILA 132.68 ILA 165.10 ILA 67
EV/Revenue 34.58 ILA 48.12 ILA 61.66 ILA 54
Asset-Based
NCAV (Graham) 9.31 ILA 12.48 ILA 18.62 ILA 54
Growth DCF
Growth DCF 74.57 ILA 121.78 ILA 208.65 ILA 76
Rev-Margin DCF 51.33 ILA 90.04 ILA 162.85 ILA 70
Economic Profit
Residual Income 14.50 ILA 15.15 ILA 15.45 ILA 76
ROIC Compounder 32.79 ILA 45.65 ILA 53.58 ILA 72
Growth Earnings
Growth-Adj P/E 31.74 ILA 45.35 ILA 58.95 ILA 67

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Quality Score breakdown

Overall quality 46/100

Of which business quality 47 · Market factors (momentum, volatility) 15

Profitability 36
Margins and returns on capital today
Quality Growth 22
Are margins and returns improving?
Cashflow 56
Earnings quality: real cash, not paper profit
Fin. Strength 32
Balance sheet, leverage, solvency risk
Investment 66
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 0
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 80
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+6.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+32.2%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.3%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+7.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+0.8%
Dividend (yield on the price)6.2%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.12% → 7%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−21.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Israel: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about −22.9% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 104 stocks

Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 46 · Below median
Fair Value upside +172% · Top 25%
Profitability
Return on equity (TTM) 4% · Below median
Return on assets 3% · Below median
Net margin (TTM) 1% · Below median
Operating margin (TTM) −4% · Bottom 25%
Growth and dividend
Revenue growth −6% · Bottom 25%
Dividend yield (TTM) 6.2% · Top 25%
Balance sheet
Debt / equity 0.23× · Highest 25%

Valuation Multiplesvs Apparel Retail median · lower = cheaper

P/E (TTM) 22.2× · Pricier than median
P/B 0.42× · Cheapest 25%
P/S (TTM) 0.15× · Cheapest 25%
P/FCF 2.0× · Cheaper than median
EV/EBITDA 0.9× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 48
FUTURE (revenue growth)0 · sector 13
PAST (return on equity)17 · sector 31
HEALTH (low debt)88 · sector 100
DIVIDEND (yield)100 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Apparel Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Industria de Diseño Textil, S.A ITX €53.28 €58.61 +10%
The TJX Companies, Inc TJX $130.79 $84.95 −35%
Fast Retailing Co 6288 HK$33.84 HK$30.74 −9%
Ross Stores, Inc ROST $232.51 $118.41 −49%
Burlington Stores, Inc BURL $256.85 $149.57 −42%
Trent Limited TRENT ₹2,774 ₹709.49 −74%
lululemon athletica inc., LULU $103.73 $299.63 +189%
Aritzia Inc ATZ C$125.27 C$137.80 +10%
The Gap, Inc GAP $21.46 $36.67 +71%
Urban Outfitters, Inc URBN $75.02 $93.78 +25%

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Frequently asked questions

Is Retailors Ltd (RTLS) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of 45.35 ILA versus a price of 16.65 ILA, about +172% upside (undervalued).
What is the fair value of RTLS?
Our model-based fair value for Retailors Ltd is 45.35 ILA (as of Sep 23, 2026), built from audited fundamentals. The current price: 16.65 ILA.
What is the quality score of RTLS?
Retailors Ltd has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Retailors Ltd (RTLS)?
Our model-based price target is the fair value of 45.35 ILA (as of Sep 23, 2026) from 26 valuation models. Cautious scenario 31.74 ILA, optimistic scenario 58.95 ILA. It is a calculation from audited fundamentals, not an analyst target.
What is the Retailors Ltd stock forecast for 2026?
Our models put fair value at 45.35 ILA, about +172% upside versus a price of 16.65 ILA (undervalued). Cautious scenario 31.74 ILA, optimistic scenario 58.95 ILA. The calculation is refreshed regularly with new filings.
What is the revenue of Retailors Ltd (RTLS)?
Retailors Ltd reported trailing-twelve-month revenue of about 2.5B ILS (latest available figure, as of Sep 23, 2026).
Does Retailors Ltd pay a dividend?
Retailors Ltd currently shows a dividend yield of about 6.16% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Retailors Ltd (RTLS)?
For today's price to be fair in a discounted-cash-flow model, Retailors Ltd would have to grow free cash flow by -21.3 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +32.2 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of RTLS use?
Our models discount Retailors Ltd at 11.6 %: a base by market capitalisation (small), damped by beta 0.06, country premium for Israel. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Retailors Ltd that is -21.3 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Retailors Ltd (RTLS) delivered so far?
Over the past 5 years revenue at Retailors Ltd grew +32.2 % a year. The price currently implies -21.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Retailors Ltd (RTLS) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Retailors Ltd (-21.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Retailors Ltd (RTLS)?
The free-cash-flow yield on the price is 23.79 %: that much free cash flow Retailors Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Retailors Ltd (RTLS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Retailors Ltd it is 45.35 ILA per share (as of Sep 23, 2026), against a price of 16.65 ILA. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Retailors Ltd stock overvalued or undervalued in 2026?
As of Sep 23, 2026, RTLS trades below its calculated fair value: price 16.65 ILA, fair value 45.35 ILA, a gap of about +172% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RTLS?
No. The price is what the market pays today (16.65 ILA); the fair value is what the company's own numbers justify (45.35 ILA). For Retailors Ltd the two are 28.70 ILA per share apart. That gap is exactly why we show both numbers side by side.
How much is Retailors Ltd worth?
The market values Retailors Ltd at about 1.1B ILA (market capitalisation, as of Sep 23, 2026). Per share that is 16.65 ILA; our models calculate a fair value of 45.35 ILA per share.
What do the bullish and bearish scenarios say about RTLS?
Our models span a range for Retailors Ltd: cautious scenario 31.74 ILA, base 45.35 ILA, optimistic 58.95 ILA per share (as of Sep 23, 2026, price 16.65 ILA). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of RTLS?
Retailors Ltd trades at a price-to-earnings ratio of 22.2 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 45.35 ILA is built from several models across several years. Other multiples: P/B 0.4, P/S 0.1, EV/EBITDA 0.9.
How solid is the balance sheet of Retailors Ltd (RTLS)?
Balance-sheet figures for Retailors Ltd (as of Sep 23, 2026): return on equity 4.4%, debt of 0.23 per unit of equity. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is RTLS from its 52-week high?
Retailors Ltd trades at 16.65 ILA, about 76% below its 52-week high of 68.21 ILA and at the low of 16.65 ILA (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 45.35 ILA is for.
Which stocks are comparable to Retailors Ltd?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Retailors Ltd stock attractive at the current price?
The data as of Sep 23, 2026: price 16.65 ILA, calculated fair value 45.35 ILA (+172%), Quality Score 46/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RTLS calculated?
We run Retailors Ltd through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 45.35 ILA, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Retailors Ltd currently trades 172 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Retailors Ltd (RTLS)?
The closing price on Sep 23, 2026 was 16.65 ILA. Our model-based fair value is 45.35 ILA, about +172% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Retailors Ltd right now?
The price is below even our cautious bear case (31.74 ILA). The market is more pessimistic than our downside scenario. Solid quality (46/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (31.74 ILA to 58.95 ILA) leaves room in how you read the outcome.

Key figures of Retailors Ltd

How large is the market capitalisation of Retailors Ltd (RTLS)?
The market capitalisation of Retailors Ltd is 1.1B ILA. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Retailors Ltd (RTLS)?
The price-to-sales ratio of Retailors Ltd is 0.57 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Retailors Ltd (RTLS)?
Earnings per share at Retailors Ltd are 0.7500 ILA (price ÷ EPS = P/E 22.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Retailors Ltd (RTLS)?
The dividend yield of Retailors Ltd is 6.2% (payout 137%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Retailors Ltd (RTLS)?
The net margin of Retailors Ltd is 2.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Retailors Ltd (RTLS)?
The return on equity (ROE) of Retailors Ltd is 4.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Retailors Ltd (RTLS)?
On an EBIT basis the return on assets of Retailors Ltd is 6.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Retailors Ltd (RTLS)?
The operating margin of Retailors Ltd is −3.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Retailors Ltd (RTLS)?
Revenue at Retailors Ltd is growing −5.6% versus a year earlier (3y avg +19.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Retailors Ltd (RTLS)?
Earnings per share at Retailors Ltd are growing +20.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Retailors Ltd (RTLS) carry?
The net debt of Retailors Ltd is 1.8B ILA (fiscal year 2025, ≈ 9.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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