Rusta AB (RUSTA) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 13.4B SEK
Fair value as of: Jun 24, 2026
Analysis
Rusta AB (RUSTA) currently trades at kr 76.85, while our model-based Fair Value estimate is kr 62.24 — implying the stock looks roughly 19.0% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
Rusta AB (publ) engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany. The company offers home and interior design products, such as furniture and interior design, textile, carpet, lighting, domestic appliance, bathroom, ornamentation, domestic science, clear out, bathroom, and curtain and accessory products; and do it yourself products, including interior paint, foreign goal, electricity and air, flooring material, tool, car accessory, move and store, wallpapering and wallpaper, supply, and acoustic panel products. It also provides leisure products comprising travelling, pet, home electronic, food and drink, fitness, outdoor activity, toy, clothing, and gift-wrapping products; and beauty and health products consisting of body and hair care, accessory, oral care, fragrance, and facial and skin care products. In addition, the company offers garden products, including g…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.