Rusta AB (RUSTA) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 13.1B SEK
Fair value as of: Jul 12, 2026
From 26 valuation models · updated 29 days ago
Fair value updated Jul 12, 2026, revised from kr 62.24 to kr 71.79 (+15.3%) since Jun 24, 2026. Share price +0.7% over the past month.
A solid business, but screening 15% overvalued on our models.
What matters now
- Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (kr 49.64 to kr 89.73) leaves room in how you read the outcome.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
34‑month range kr 43.23 – kr 103.80 · fair‑value band kr 49.64 – kr 89.73 · the kr 84.30 price screens above the kr 71.79 fair value. Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Rusta AB (RUSTA) currently trades at kr 84.30, while our model-based Fair Value estimate is kr 71.79, implying the stock looks roughly 14.8% overvalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Rusta AB generated revenue of 12.5B SEK at a net margin of 4.3%. Revenue grew 9.0% year over year. It earns a return on equity of 26.4%. Net debt stands at 5.3B SEK. Fundamentals as of Jul 12, 2026
Our scenario range runs from kr 49.64 (bear case) to kr 89.73 (bull case); at kr 84.30, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 20% below its 52-week high and 43% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 50% fair-value upside, at -15%, RUSTA screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (kr 107.19) versus Asset-Based (kr 9.49). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 49
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Rusta AB (publ) engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany.
Full company description
Rusta AB (publ) engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany. The company offers home and interior design products, such as furniture and interior design, textile, carpet, lighting, domestic appliance, bathroom, ornamentation, domestic science, clear out, bathroom, and curtain and accessory products; and do it yourself products, including interior paint, foreign goal, electricity and air, flooring material, tool, car accessory, move and store, wallpapering and wallpaper, supply, and acoustic panel products. It also provides leisure products comprising travelling, pet, home electronic, food and drink, fitness, outdoor activity, toy, clothing, and gift-wrapping products; and beauty and health products consisting of body and hair care, accessory, oral care, fragrance, and facial and skin care products. In addition, the company offers garden products, including grill and grill accessory, cultivation and breeding, marquee, pergola and pavilion, glass railing and accessory, garden furniture cushion, garden and outdoor furniture, garden decoration and yard décor, summer game, awning, swimming pool, trampoline and accessory, outdoor light and heater, beach and picnic, flower, and plant products. The company sells its products through stores and online. Rusta AB (publ) was incorporated in 1986 and is headquartered in Upplands Väsby, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Rusta AB reported revenue of kr 12.6B in FY2026 versus kr 9.5B in FY2022, a compound +7.3%/yr. Reported net income was kr 549M in FY2026, compounding −2.8%/yr from FY2022.
RUSTA screens 15% overvalued. Compare with Falabella S.A →
Peer Group
Department Stores · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 5,875 CLP | 8,880 CLP | +51% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 99.62 MXN | 263.70 MXN | +165% |
| 99 Speed Mart Retail Holdings 5326 | 3.70 MYR | 1.45 MYR | -61% |
| Cencosud S.A CENCOSUD | 2,040 CLP | 2,516 CLP | +23% |
| Vishal Mega Mart Limited VMM | ₹113.94 | ₹37.39 | -67% |
| SHINSEGAE Inc 004170 | 610,000 KRW | 200,259 KRW | -67% |
| Organización Soriana, S. A. B. de C. V., SORIANAB | 30.04 MXN | 59.59 MXN | +98% |
| Lotte Shopping Co 023530 | 155,300 KRW | 81,725 KRW | -47% |
| Lojas Renner S.A LREN3 | R$14.10 | R$33.36 | +137% |
| La Comer, S.A. LACOMERUBC | 34.37 MXN | 51.49 MXN | +50% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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