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S4 Capital PLC (SFOR) Fair Value & Analysis

Communication Services · GB · Market cap 226M GBX · ISIN GB00BFZZM640

SC S4 Capital PLC SFOR · LSE
Price£0.4950
Fair Value£0.3500
Upside-29.3%
Quality49/100
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Strengths

Moderate debt · generates free cash flow

Risks

!Trades 41% ABOVE our fair value of £0.3500
!Weak Growth (revenue 5y +17.1 %/yr)
!Loss-making · -3.3% net margin
!Mixed vs. peers (6/13)
Weak Growth (revenue 5y +17.1 %/yr)
Loss-making · -3.3% net margin
Moderate debt · generates free cash flow
3.25% dividend yield
Mixed vs. peers (6/13)
Narrow moat 21/100
Evidence: High Range £0.2200 – £0.4800 Share as image

Fair value as of: Aug 13, 2026

From 16 valuation models · updated 15 days ago

Share price +20.7% over the past month.

Below-average quality, and trading another 41% above our fair value.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

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What matters now

  • The price sits above even our optimistic bull case (£0.4800). The favourable scenario is already priced in.
  • Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range (£0.2200 to £0.4800) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

£8.16 £0.1557 Fair Value £0.3500 Jun 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range £0.1557 – £8.16 · fair‑value band £0.2200 – £0.4800 · the £0.4950 price screens above the £0.3500 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

S4 Capital PLC (SFOR) currently trades at £0.4950, while our model-based Fair Value estimate is £0.3500, implying the stock looks roughly 29.3% overvalued today. The Quality Score stands at 49/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, S4 Capital PLC generated revenue of £755M at a net margin of -3.3%. Revenue declined 7.4% year over year. It earns a return on equity of -4.6%. Net debt stands at £115M. Fundamentals as of Aug 13, 2026

Our scenario range runs from £0.2200 (bear case) to £0.4800 (bull case); at £0.4950, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at -13% fair-value upside, at -29%, SFOR screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF £1.47 £2.50 £4.18 80
Rev-Margin DCF £0.6800 £1.13 £1.78 74
ROIC Compounder £0.0800 £0.1100 £0.1300 72
All 16 models by family
DCF Models
FCF DCF £1.56 £2.38 £4.47 38
Owner Earnings £0.5600 £1.21 £2.36 31
5Y Revenue Exit £0.6800 £1.03 £1.68 39
5Y EBITDA Exit £1.22 £2.20 £3.97 41
10Y Revenue Exit £0.9900 £1.56 £2.07 36
10Y EBITDA Exit £1.32 £2.44 £4.36 37
Earnings-Based
EPV £0.0800 £0.1100 £0.1300 59
Dividend Discount
Gordon GGM £0.0600 £0.1100 £0.1400 70
DDM Multi-Stage £0.0600 £0.1000 £0.1100 61
Multiples
EV/EBIT £0.2700 £0.4000 £0.5300 53
EV/EBITDA £1.09 £1.49 £1.89 54
EV/Revenue £0.1700 £0.3000 £0.4300 43
Asset-Based
NCAV (Graham) £0.3800 £0.5100 £0.7600 50
Growth DCF
Growth DCF £1.47 £2.50 £4.18 80
Rev-Margin DCF £0.6800 £1.13 £1.78 74
Economic Profit
ROIC Compounder £0.0800 £0.1100 £0.1300 72

Widest divergence: DCF Models (£1.56) versus Dividend Discount (£0.1000). Highest evidence: Growth DCF (80).

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Key figures & financial health

P/S ratio 0.38 TTM
EPS (TTM) £-0.0400
Dividend yield 3.3%
Net margin -3.3% FY2025
Return on equity -4.6% TTM
Return on assets (EBIT) -2.7% avg 5y
More key figures
Profitability
Operating margin 8.1% TTM
Growth
Revenue (TTM) £755M TTM
Revenue growth (YoY) -7.4% 3y avg -11.0%
Balance sheet & cash flow
Free cash flow 100M GBX FY2025
Net debt 115M GBX FY2025 · ≈ 1.1 yrs of FCF

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 49/100

Of which business quality 50 · Market factors (momentum, volatility) 79

Profitability 13
Margins and returns on capital today
Quality Growth 47
Are margins and returns improving?
Cashflow 71
Earnings quality: real cash, not paper profit
Fin. Strength 37
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 45
Calm price path (market factor)
Momentum 90
Price trend over the last 3–12 months (market factor)
52W Momentum 100
Distance to the 52-week high (market factor)
Net Issuance 56
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

S4 Capital plc, together with its subsidiaries, provides digital advertising, marketing, and technology services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations.

Full company description

S4 Capital plc, together with its subsidiaries, provides digital advertising, marketing, and technology services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations. It also provides campaign management analytics, creative production and ad serving, platform and systems integration, transition, and training and education services. In addition, the company offers digital transformation services in delivering digital product design, engineering, and delivery services. The company has a strategic partnership with Windsurf to create AI development environment. The company is headquartered in London, the United Kingdom.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

S4 Capital PLC reported revenue of £755M in FY2025 versus £687M in FY2021, a compound +2.4%/yr. Reported net income was −£24.8M in FY2025.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
£755M
Latest YoY
−11.0%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−11.0%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+17.1%
Avg. revenue growth/yr (10Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+39.9%
Value creation/yr We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Revenue +2.4%/yr
FY21 £687M
FY22 £1.1B
FY23 £1.0B
FY24 £848M
FY25 £755M
Net income
FY21 −£56.7M
FY22 −£161M
FY23 −£6.0M
FY24 −£307M
FY25 −£24.8M

SFOR screens 29% overvalued. Compare with AppLovin Corporation →

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Cite: Fair Value Calculator (2026). "S4 Capital PLC Fair Value". https://www.fairvalue-calculator.com/stock/SFOR

Peer Group

Advertising Agencies · 208 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 49 · Below median
Fair Value upside −29% · Below median
Return on assets 1% · Above median
Net margin (TTM) -3% · Below median
Operating margin (TTM) 8% · Above median
Revenue growth -7% · Below median
Dividend yield (TTM) 2.2% · Below median
Debt / equity 0.64× · Higher than 75% of peers

Valuation Multiples vs Advertising Agencies median · lower = cheaper

P/B 0.61× · Cheaper than median
P/S (TTM) 0.41× · Cheaper than median
P/FCF 3.1× · Cheaper than median
EV/EBITDA 4.8× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 23
FUTURE0 · sector 4
PAST0 · sector 3
HEALTH68 · sector 99
DIVIDEND44 · sector 56

VALUE 0: the price sits above our fair-value range.

Insider activity: 30/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
AppLovin Corporation APP $308.11 $252.45 -18%
Publicis Groupe S.A PUB €101.30 €146.36 +44%
Omnicom Group OMC $87.89 $99.84 +14%
Focus Media Information Technology Co 002027 ¥5.29 ¥5.71 +8%
The Trade Desk, Inc TTD $13.03 $29.07 +123%
JCDecaux SE DEC €24.00 €20.99 -13%
WPP plc WPP $26.87 $19.05 -29%
Easy Click Worldwide Network Technology Co 301171 ¥37.40 ¥5.62 -85%
Magnite, Inc MGNI $24.53 $12.18 -50%
Affle (India) Limited AFFLE ₹1,711 ₹591.41 -65%

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Frequently asked questions

Is S4 Capital PLC (SFOR) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of £0.3500 versus a price of £0.4950, about −29% (overvalued).
What is the fair value of SFOR?
Our model-based fair value for S4 Capital PLC is £0.3500 (as of Aug 13, 2026), built from audited fundamentals. The current price: £0.4950.
What is the quality score of SFOR?
S4 Capital PLC has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of S4 Capital PLC (SFOR)?
S4 Capital PLC reported trailing-twelve-month revenue of about £755M (latest available figure, as of Aug 13, 2026).
What is the net profit margin of SFOR?
The net profit margin of S4 Capital PLC is about -3.3%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does S4 Capital PLC pay a dividend?
S4 Capital PLC currently shows a dividend yield of about 2.57% relative to its recent price (as of Aug 13, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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