Shangri-La Hotel Public Company Limited (SHANG) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Shangri-La Hotel Public Company Limited THB 47.85, price THB 43.50, upside +10.0%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Shangri-La Hotel Public Company Limited
SHANG · BKNeutralQuality growthThe stock looks roughly fairly valued with average quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 38.96 THB – 72.98 THB · fair‑value band 43.88 THB – 59.81 THB · the 43.50 THB price screens below the 47.85 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Shangri-La Hotel Public Company Limited engages in hotel operations in Bangkok and Chiang Mai provinces. It operates through two segments, Hotel Business and Holding Investment.
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Shangri-La Hotel Public Company Limited engages in hotel operations in Bangkok and Chiang Mai provinces. It operates through two segments, Hotel Business and Holding Investment. The company's hotel facilities include rooms and suites, restaurants, bars and lounges, spas, health clubs; events such as meetings, weddings and celebrations; and various other services. Shangri-La Hotel Public Company Limited was founded in 1981 and is based in Bangkok, Thailand. Shangri-La Hotel Public Company Limited operates as a subsidiary of Shangri-La Asia Limited.
Stock analysis
Shangri-La Hotel Public Company Limited (SHANG) currently trades at 43.50 THB, while our model-based Fair Value estimate is 47.85 THB, implying the stock looks roughly 9.1% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 57.03 THB per share, and 10 of the 26 models we run sit above the 43.50 THB price.
Bear case: the Dividend Discount group reads lowest at 11.07 THB, and 16 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: 43.88 THB (bear) to 59.81 THB (bull), the price of 43.50 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Shangri-La Hotel Public Company Limited reported revenue of 2.1B THB in FY2025 versus 335M THB in FY2021, a compound +58.9%/yr. Reported net income was 241M THB in FY2025.
Key figures
Market cap 5.7B THB (≈ $169M) · P/E ratio 20.0 · P/S ratio 2.26 · EPS (TTM) 2.17 THB · Dividend yield 2.3% · Net margin 11.3% · Return on equity 3.7% · Return on assets (EBIT) 2.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at 10%, SHANG screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 33
Revenue & earnings trend
Growth Forecast
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Compare Shangri-La Hotel Public Company Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 169 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Thailand market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $351.66 | $150.61 | −57% |
| Hilton Worldwide Holdings HLT | $307.22 | $268.06 | −13% |
| InterContinental Hotels Group IHG | $154.85 | $97.57 | −37% |
| Hyatt Hotels Corporation H | $157.80 | $49.88 | −68% |
| H World Group HTHT | $42.78 | $63.51 | +48% |
| Accor SA AC | €45.22 | €40.27 | −11% |
| The Indian Hotels Company INDHOTEL | ₹743.70 | ₹502.32 | −32% |
| Wyndham Hotels & Resorts, Inc WH | $67.86 | $29.84 | −56% |
| Hanjin Kal, 180640 | 140,100 KRW | 28,728 KRW | −79% |
| Choice Hotels International, Inc CHH | $100.32 | $73.41 | −27% |
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Key figures of Shangri-La Hotel Public Company Limited
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