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Firy Inc (SKLZ) Fair Value & Analysis

Communication Services · US · Market cap $138M

Price$8.36
Fair Value$2.86
Upside-65.8%
Quality95/100
Evidence: Low Range $1.89 – $3.58

Fair value as of: Jun 25, 2026

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Analysis

Firy Inc (SKLZ) currently trades at $8.36, while our model-based Fair Value estimate is $2.86 — implying the stock looks roughly 65.8% overvalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

Firy Inc. operates a mobile game platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and internationally. The company operates in two segments, Skillz and RZR. It offers Skillz, a platform that enables game developers to monetize their content through multi-player competition by integrating real-money tournaments, virtual prizes, and social competition features directly into games. The company also provides RZR, a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television, and other digital channels. It distributes games through direct app download from its website, as well as through third-party platforms. The company was formerly known as Skillz Inc. and changed its name to Firy Inc. in June 2026. The company was founded in 2012 and is headquartered in Las Vegas, Nevada.

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Frequently asked questions

Is Firy Inc (SKLZ) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $2.86 versus a price of $8.36 — about −66% (overvalued). Model-based estimate, not financial advice.
What is the fair value of SKLZ?
Our 21-model fair value for Firy Inc is $2.86 (as of Jun 25, 2026), built from audited fundamentals. The current price is $8.36.
What is the quality score of SKLZ?
Firy Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.