Firy Inc (SKLZ) Fair Value & Analysis

Communication Services · US · Market cap $138M

Below-average quality, and screening another 73% overvalued on our models.

What matters now

• The price sits above even our optimistic bull case ($2.79). The favourable scenario is already priced in.
• The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
• Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder.
• A fairly wide model range ($1.47 to $2.79) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.

How to read this chart

60‑month range $2.28 – $461.80 · fair‑value band $1.47 – $2.79 · the $8.30 price screens above the $2.23 fair value. Dashed = 300-day average. As of Jul 24, 2026.

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Analysis

Firy Inc (SKLZ) currently trades at $8.30, while our model-based Fair Value estimate is $2.23, implying the stock looks roughly 73.1% overvalued today. The Quality Score stands at 47/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, Firy Inc generated revenue of $112M at a net margin of -57.5%. Revenue grew 32.9% year over year. It earns a return on equity of -49.6%. The balance sheet holds a net cash position of $65.8M. Fundamentals as of Jul 24, 2026

Our scenario range runs from $1.47 (bear case) to $2.79 (bull case); at $8.30, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at -19% fair-value upside, at -73%, SKLZ screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Dividend Discount ($37.33) versus Asset-Based ($4.80). Highest evidence: Gordon GGM (70).

Key figures & financial health

Quality Score breakdown

About the company

Firy Inc. operates a mobile game platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and internationally. The company operates in two segments, Skillz and RZR.

Full company description

Firy Inc. operates a mobile game platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and internationally. The company operates in two segments, Skillz and RZR. It offers Skillz, a platform that enables game developers to monetize their content through multi-player competition by integrating real-money tournaments, virtual prizes, and social competition features directly into games. The company also provides RZR, a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television, and other digital channels. It distributes games through direct app download from its website, as well as through third-party platforms. The company was formerly known as Skillz Inc. and changed its name to Firy Inc. in June 2026. The company was founded in 2012 and is headquartered in Las Vegas, Nevada.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Firy Inc reported revenue of $104M in FY2025 versus $380M in FY2021, a compound −27.6%/yr. Reported net income was −$70.4M in FY2025.

SKLZ screens 73% overvalued. Compare with NetEase, Inc →

Peer Group

Electronic Gaming & Multimedia · 152 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.