Smoore International Holdings Limited (SMORF) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Smoore International Holdings Limited $0.52, price $1.11, upside -53.2%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range $0.5681 – $6.85 · fair‑value band $0.3900 – $0.6600 · the $1.11 price screens above the $0.5200 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company is involved in the research, design, and manufacture of vaping, heat-not-burn, atomization, and inhalation therapy products for tobacco companies, independent vaping brands, and other corporate clients.
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Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company is involved in the research, design, and manufacture of vaping, heat-not-burn, atomization, and inhalation therapy products for tobacco companies, independent vaping brands, and other corporate clients. It also engages in the research, design, manufacturing, and sales of self-branded electronic vaping products and beauty atomization products. In addition, the company offers vaping solutions under the FEELM brand; vaping products under the VAPORESSO brand; and HTP atomization solutions under the METEX brand. Further, it is involved in the operation of supply chain services; research and development; and trustee activities. The company operates in Hong Kong, China, the United Kingdom, the United States, Mainland China, France, Japan, Croatia, the United Arab Emirates, and internationally. Smoore International Holdings Limited was founded in 2009 and is headquartered in Shenzhen, China.
Stock analysis
Smoore International Holdings Limited (SMORF) currently trades at $1.11, while our model-based Fair Value estimate is $0.5200, 53.2% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $0.8100 per share, and 1 of the 17 models we run sit above the $1.11 price.
Bear case: the Asset-Based group reads lowest at $0.3500, and 16 of the 17 models stay below the price. Evidence for this calculation is high.
Scenario range: $0.3900 (bear) to $0.6600 (bull), the price of $1.11 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Smoore International Holdings Limited reported revenue of 13.9B CNY in FY2025 versus 13.8B CNY in FY2021, a compound +0.2%/yr. Reported net income was 1.0B CNY in FY2025, compounding −33.5%/yr from FY2021.
Key figures
Market cap $8.7B · P/E ratio 37.0 · P/S ratio 2.76 · EPS (TTM) $0.0300 · Net margin 7.5% · Return on equity 144% · Return on assets (EBIT) 10.5% · Operating margin −0.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (medium confidence).
What moves the price
The share trades about 29% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 25% fair-value upside, at −53%, SMORF screens richer than that median.
Fair Value models
Bear $0.3900Fair Value $0.5200Bull $0.6600
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.0227 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.43/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.8%
Start year 2020 (pandemic)
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+41.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−20.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−20.5%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−16.9% vs 28.2%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.31% → 8%
Compare Smoore International Holdings Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Tobacco · 37 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score55 · Below median
Fair Value upside−54.4% · Bottom 25%
Profitability
Return on equity (TTM)144.2% · Top 25%
Return on assets51.1% · Top 25%
Net margin (TTM)25.1% · Top 25%
Operating margin (TTM)−0.7% · Bottom 25%
Growth and dividend
Revenue growth16.4% · Above median
Dividend yield (TTM)16.1% · Top 25%
Valuation Multiplesvs Tobacco median · lower = cheaper
P/E (TTM)37.0× · Priciest 25%
P/B2.66× · Pricier than median
P/S (TTM)13.56× · Priciest 25%
EV/EBITDA40.2× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 34
FUTURE (revenue growth)82· sector 0
PAST (return on equity)100· sector 37
HEALTH (low debt)0· sector 96
DIVIDEND (yield)100· sector 93
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Smoore International Holdings Limited Fair Value". https://www.fairvalue-calculator.com/stock/SMORF
Frequently asked questions
Is Smoore International Holdings Limited (SMORF) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of $0.5200 versus the last price from Sep 25, 2026 of $1.11, about −53% upside (overvalued).
What is the fair value of SMORF?
Our model-based fair value for Smoore International Holdings Limited is $0.5200 (as of Oct 3, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $1.11.
What is the quality score of SMORF?
Smoore International Holdings Limited has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Smoore International Holdings Limited (SMORF)?
Our model-based price target is the fair value of $0.5200 (as of Oct 3, 2026) from 17 valuation models. Cautious scenario $0.3900, optimistic scenario $0.6600. It is a calculation from audited fundamentals, not an analyst target.
What is the Smoore International Holdings Limited stock forecast for 2026?
Our models put fair value at $0.5200, about −53% upside versus the last price from Sep 25, 2026 of $1.11 (overvalued). Cautious scenario $0.3900, optimistic scenario $0.6600. The calculation is refreshed regularly with new filings.
What is the intrinsic value of Smoore International Holdings Limited (SMORF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Smoore International Holdings Limited it is $0.5200 per share (as of Oct 3, 2026), against a price of $1.11. It is the blended result of 17 valuation models (cash flow, earnings, asset, dividend).
Is Smoore International Holdings Limited stock overvalued or undervalued in 2026?
As of Oct 3, 2026, SMORF trades above its calculated fair value: price $1.11, fair value $0.5200, a gap of about −53% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SMORF?
No. The price is what the market pays today ($1.11); the fair value is what the company's own numbers justify ($0.5200). For Smoore International Holdings Limited the two are $0.5900 per share apart. That gap is exactly why we show both numbers side by side.
How much is Smoore International Holdings Limited worth?
The market values Smoore International Holdings Limited at about $8.7B (market capitalisation, as of Oct 3, 2026). Per share that is $1.11; our models calculate a fair value of $0.5200 per share.
What do the bullish and bearish scenarios say about SMORF?
Our models span a range for Smoore International Holdings Limited: cautious scenario $0.3900, base $0.5200, optimistic $0.6600 per share (as of Oct 3, 2026, price $1.11). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SMORF?
Smoore International Holdings Limited trades at a price-to-earnings ratio of 37.0 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $0.5200 is built from several models across several years. Other multiples: P/B 2.7, P/S 13.6, EV/EBITDA 40.2.
How solid is the balance sheet of Smoore International Holdings Limited (SMORF)?
Balance-sheet figures for Smoore International Holdings Limited (as of Oct 3, 2026): return on equity 144.2%. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is SMORF from its 52-week high?
Smoore International Holdings Limited trades at $1.11, about 29% below its 52-week high of $1.57 and 13% above the low of $0.9833 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $0.5200 is for.
Which stocks are comparable to Smoore International Holdings Limited?
From the same area (Consumer Defensive) we also value Philip Morris International Inc, British American Tobacco p.l.c., Altria Group, ITC Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Smoore International Holdings Limited stock attractive at the current price?
The data as of Oct 3, 2026: price $1.11, calculated fair value $0.5200 (−53%), Quality Score 55/100, from 17 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SMORF calculated?
We run Smoore International Holdings Limited through 17 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.5200, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Smoore International Holdings Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Smoore International Holdings Limited (SMORF)?
The latest price we hold is from Sep 25, 2026 and stands at $1.11. Our model-based fair value is $0.5200, about −53% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Smoore International Holdings Limited right now?
The price sits above even our optimistic bull case ($0.6600). The favourable scenario is already priced in. Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Smoore International Holdings Limited (SMORF) come from?
Earnings per share at Smoore International Holdings Limited grew +35.2 % a year from 2014 to 2025. Broken into its drivers: revenue per share +39.9 %, EBIT margin −5.9 %, tax rate +0.0 %, residual (interest, one-offs) +2.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Smoore International Holdings Limited
How large is the market capitalisation of Smoore International Holdings Limited (SMORF)?
The market capitalisation of Smoore International Holdings Limited is $8.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Smoore International Holdings Limited (SMORF)?
The price-to-sales ratio of Smoore International Holdings Limited is 2.76 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Smoore International Holdings Limited (SMORF)?
Earnings per share at Smoore International Holdings Limited are $0.0300 (price ÷ EPS = P/E 37.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Smoore International Holdings Limited (SMORF)?
The net margin of Smoore International Holdings Limited is 7.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Smoore International Holdings Limited (SMORF)?
The return on equity (ROE) of Smoore International Holdings Limited is 144% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Smoore International Holdings Limited (SMORF)?
On an EBIT basis the return on assets of Smoore International Holdings Limited is 10.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Smoore International Holdings Limited (SMORF)?
The operating margin of Smoore International Holdings Limited is −0.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Smoore International Holdings Limited (SMORF)?
Revenue at Smoore International Holdings Limited is growing +16.4% versus a year earlier (3y avg +4.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Smoore International Holdings Limited (SMORF)?
Earnings per share at Smoore International Holdings Limited are growing +5.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Smoore International Holdings Limited (SMORF) generate?
The free cash flow of Smoore International Holdings Limited is −363M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Smoore International Holdings Limited (SMORF) hold?
Smoore International Holdings Limited holds more cash than debt, 5.2B CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Oct 3, 2026