U-Swirl, Inc (SWRL) Fair Value & Analysis
Consumer Cyclical · US · Market cap $11.0K
U-Swirl, Inc
SWRL · US
Fair value as of: Jun 26, 2026
From 11 valuation models · updated 7 days ago
Fair value updated Jun 26, 2026 — revised from $0.1700 to $0.0005 (−99.7%) since Jun 24, 2026.
Price vs Fair Value (12 months)
12‑month range $0.0001 – $0.0005 · fair‑value band $0.0005 – $0.0005 · the $0.0005 price screens below the $0.0005 fair value. As of Jun 26, 2026.
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U-Swirl, Inc (SWRL) currently trades at $0.0005, while our model-based Fair Value estimate is $0.0005 — implying the stock looks roughly 0.0% undervalued today. We read business quality at 49/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
Over the trailing twelve months, U-Swirl, Inc generated revenue of $6.7M at a net margin of 3.9%. Revenue declined 16.9% year over year. It earns a return on equity of 7.3%. Net debt stands at $5.2M. Fundamentals as of Jun 26, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
U-Swirl, Inc., together with its subsidiaries, operates and franchises self-serve frozen yogurt cafés. It operates and franchises frozen yogurt cafés under the U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt brand names. The company's cafés offer frozen yogurt in non-fat and low-fat flavors and with toppings. U-Swirl, Inc. was incorporated in 2005 and is headquartered in Durango, Colorado. U-Swirl, Inc. operates as a subsidiary of Rocky Mountain Chocolate Factory, Inc.
Revenue & earnings trend
FY2011 – FY2015 · reported fiscal years
U-Swirl, Inc reported revenue of $7.5M in FY2015 versus $2.6M in FY2011, a compound +30.2%/yr. Reported net income was −$312K in FY2015.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.