U-Swirl Inc (SWRL) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of U-Swirl Inc $0.00, price $0.00, upside -0.3%, quality 41 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range $0.0001 – $0.0500 · fair‑value band $0.0006 – $0.0006 · the $0.0006 price screens above the $0.0006 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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U-Swirl, Inc., together with its subsidiaries, operates and franchises self-serve frozen yogurt cafés. It operates and franchises frozen yogurt cafés under the U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt brand names.
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U-Swirl, Inc., together with its subsidiaries, operates and franchises self-serve frozen yogurt cafés. It operates and franchises frozen yogurt cafés under the U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt brand names. The company's cafés offer frozen yogurt in non-fat and low-fat flavors and with toppings. U-Swirl, Inc. was incorporated in 2005 and is headquartered in Durango, Colorado. U-Swirl, Inc. operates as a subsidiary of Rocky Mountain Chocolate Factory, Inc.
Stock analysis
U-Swirl Inc (SWRL) currently trades at $0.0006, while our model-based Fair Value estimate is $0.0006, so the stock looks roughly fairly valued today (gap 0.3%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $0.0007 per share, and 5 of the 10 models we run sit above the $0.0006 price.
Bear case: the Multiples group reads lowest at $0.0003, and 5 of the 10 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.0006 (bear) to $0.0006 (bull), the price of $0.0006 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 41/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
U-Swirl Inc reported revenue of $7.5M in FY2015 versus $2.6M in FY2011, a compound +30.2%/yr. Reported net income was −$312K in FY2015.
Key figures
Market cap $13.0K · Net margin −4.2% · Return on equity 7.3% · Return on assets (EBIT) −17.5% · Operating margin 20.4% · Revenue (TTM) $6.7M · Revenue growth (YoY) −16.9% · EPS growth (YoY) +715%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 500% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at 0%, SWRL screens cheaper than that median.
Fair Value models
Bear $0.0006Fair Value $0.0006Bull $0.0006
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.73/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+35.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+41.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+41.1%
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+33.9%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−85.4% (2010) → −3.9% (2015)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2015 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 209 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "U-Swirl Inc Fair Value". https://www.fairvalue-calculator.com/stock/SWRL
Frequently asked questions
Is U-Swirl Inc (SWRL) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of $0.0006 versus the last price from Sep 25, 2026 of $0.0006, about −0% upside (fairly valued).
What is the fair value of SWRL?
Our model-based fair value for U-Swirl Inc is $0.0006 (as of Sep 27, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $0.0006.
What is the quality score of SWRL?
U-Swirl Inc has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for U-Swirl Inc (SWRL)?
Our model-based price target is the fair value of $0.0006 (as of Sep 27, 2026) from 10 valuation models. Cautious scenario $0.0006, optimistic scenario $0.0006. It is a calculation from audited fundamentals, not an analyst target.
What is the U-Swirl Inc stock forecast for 2026?
Our models put fair value at $0.0006, about −0% upside versus the last price from Sep 25, 2026 of $0.0006 (fairly valued). Cautious scenario $0.0006, optimistic scenario $0.0006. The calculation is refreshed regularly with new filings.
What is the revenue of U-Swirl Inc (SWRL)?
U-Swirl Inc reported trailing-twelve-month revenue of about $6.7M (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of U-Swirl Inc (SWRL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For U-Swirl Inc it is $0.0006 per share (as of Sep 27, 2026), against a price of $0.0006. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is U-Swirl Inc stock overvalued or undervalued in 2026?
As of Sep 27, 2026, SWRL trades above its calculated fair value: price $0.0006, fair value $0.0006, a gap of about −0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SWRL?
No. The price is what the market pays today ($0.0006); the fair value is what the company's own numbers justify ($0.0006). For U-Swirl Inc the two are $0.0000 per share apart. That gap is exactly why we show both numbers side by side.
How much is U-Swirl Inc worth?
The market values U-Swirl Inc at about $13.0K (market capitalisation, as of Sep 27, 2026). Per share that is $0.0006; our models calculate a fair value of $0.0006 per share.
What do the bullish and bearish scenarios say about SWRL?
Our models span a range for U-Swirl Inc: cautious scenario $0.0006, base $0.0006, optimistic $0.0006 per share (as of Sep 27, 2026, price $0.0006). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of U-Swirl Inc (SWRL)?
Balance-sheet figures for U-Swirl Inc (as of Sep 27, 2026): return on equity 7.3%, debt of 0.05 per unit of equity. They feed the Quality Score of 41/100, which measures business quality independently of the share price.
How far is SWRL from its 52-week high?
U-Swirl Inc trades at $0.0006, at its 52-week high of $0.0006 and 500% above the low of $0.0001 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0006 is for.
Which stocks are comparable to U-Swirl Inc?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Chipotle Mexican Grill, Inc, Yum! Brands, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is U-Swirl Inc stock attractive at the current price?
The data as of Sep 27, 2026: price $0.0006, calculated fair value $0.0006 (−0%), Quality Score 41/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SWRL calculated?
We run U-Swirl Inc through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0006, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. U-Swirl Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of U-Swirl Inc (SWRL)?
The latest price we hold is from Sep 25, 2026 and stands at $0.0006. Our model-based fair value is $0.0006, about −0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with U-Swirl Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The models converge in a tight band ($0.0006 to $0.0006), unusually little disagreement for a valuation. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of U-Swirl Inc
How large is the market capitalisation of U-Swirl Inc (SWRL)?
The market capitalisation of U-Swirl Inc is $13.0K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the net margin of U-Swirl Inc (SWRL)?
The net margin of U-Swirl Inc is −4.2% (fiscal year 2015). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of U-Swirl Inc (SWRL)?
The return on equity (ROE) of U-Swirl Inc is 7.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of U-Swirl Inc (SWRL)?
On an EBIT basis the return on assets of U-Swirl Inc is −17.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of U-Swirl Inc (SWRL)?
The operating margin of U-Swirl Inc is 20.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at U-Swirl Inc (SWRL)?
Revenue at U-Swirl Inc is growing −16.9% versus a year earlier (3y avg +41.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at U-Swirl Inc (SWRL)?
Earnings per share at U-Swirl Inc are growing +715% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does U-Swirl Inc (SWRL) generate?
The free cash flow of U-Swirl Inc is $1.0M (fiscal year 2015). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does U-Swirl Inc (SWRL) carry?
The net debt of U-Swirl Inc is $5.2M (fiscal year 2015, ≈ 5.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 27, 2026