U-Swirl Inc (SWRL) Fair Value & Analysis
Consumer Cyclical · US · Market cap $11.0K
U-Swirl Inc
SWRL · US
Fair value as of: Aug 13, 2026
From 11 valuation models · updated 4 days ago
Below-average quality, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from $0.0005 (bear) to $0.0005 (bull), base $0.0005. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 41/100 (below-average quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range $0.0001 – $0.0550 · the $0.0005 price screens below the $0.0005 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
U-Swirl Inc (SWRL) currently trades at $0.0005, while our model-based Fair Value estimate is $0.0005, implying the stock looks roughly 0.0% fairly valued today. The Quality Score stands at 41/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, U-Swirl Inc generated revenue of $6.7M at a net margin of 3.9%. Revenue declined 16.9% year over year. It earns a return on equity of 7.3%. Net debt stands at $5.2M. Fundamentals as of Aug 13, 2026
The share trades near its 52-week high and 400% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -51% fair-value upside, at 0%, SWRL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 11 models by family
Widest divergence: Growth DCF ($0.0011) versus Asset-Based ($0.0001). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 59
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
U-Swirl, Inc., together with its subsidiaries, operates and franchises self-serve frozen yogurt cafés. It operates and franchises frozen yogurt cafés under the U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt brand names.
Full company description
U-Swirl, Inc., together with its subsidiaries, operates and franchises self-serve frozen yogurt cafés. It operates and franchises frozen yogurt cafés under the U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt brand names. The company's cafés offer frozen yogurt in non-fat and low-fat flavors and with toppings. U-Swirl, Inc. was incorporated in 2005 and is headquartered in Durango, Colorado. U-Swirl, Inc. operates as a subsidiary of Rocky Mountain Chocolate Factory, Inc.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2011 – FY2015 · reported fiscal years
U-Swirl Inc reported revenue of $7.5M in FY2015 versus $2.6M in FY2011, a compound +30.2%/yr. Reported net income was −$312K in FY2015.
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Peer Group
Restaurants · 228 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Restaurants median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCDS | C$24.01 | C$10.84 | -55% |
| Starbucks Corporation SBUX | $108.49 | $35.83 | -67% |
| Chipotle Mexican Grill, Inc CMG | $32.00 | $17.92 | -44% |
| Yum! Brands, Inc YUM | $150.34 | $58.17 | -61% |
| Restaurant Brands International Inc QSR | C$104.50 | C$36.37 | -65% |
| Darden Restaurants, Inc DRI | $218.90 | $173.68 | -21% |
| Yum China Holdings YUMC | $47.90 | $54.27 | +13% |
| Texas Roadhouse, Inc TXRH | $214.28 | $104.89 | -51% |
| Dutch Bros Inc BROS | $51.02 | $12.80 | -75% |
| Domino's Pizza, Inc DPZ | $353.72 | $227.31 | -36% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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